Digital Marketing in Belo Horizonte
Belo Horizonte is a solid business center, with a large concentration of industries, engineering, technology, healthcare, education, consulting and technical services companies. The city is strategic for those who work in the B2B market — and in this scenario, Digital Marketing needs to be much more than an online presence. It must be structure, intelligence and performance. And that is what Beatz delivers.
We develop comprehensive Digital Marketing strategies, focusing on generating qualified demand, positioning authority, and connecting marketing and sales. We start with an in-depth diagnosis of your ICP, purchasing journey, competition, and digital maturity. From there, we structure integrated campaigns that combine SEO, paid traffic, inbound, technical content, automation, and CRM.
Our approach is data-driven and built to scale results. We work across all touchpoints: qualified traffic generation, lead nurturing, remarketing, email marketing, paid media management, and tailored technical content for decision makers.
In Belo Horizonte, we adapt our campaigns by region and sector. We work with companies in the hospital sector, the San Pedro Valley (startup ecosystem), the industrial zone of Contagem and Betim, engineering centers, educational centers, medical clinics, and IT and SaaS companies. Each segment has its own pain points, sales cycles, and language, and our strategies reflect these particularities.
We work with tools such as RD Station, HubSpot, Google Ads, LinkedIn Ads, Meta Ads, GA4, Tag Manager and BI dashboards. This allows us to closely monitor the main indicators: CAC, LTV, ROAS, conversion rate, MQLs, SQLs and full funnel.
Our goal is not to generate volume — it’s to generate results. With each campaign, we adjust whatever is necessary to improve performance and deliver real opportunities to the sales team. We work in alignment with sales, ensuring that the marketing strategy is connected to the growth of your company.
Beatz is a Digital Marketing Agency in Belo Horizonte that optimizes your results with intelligent strategies, helping your company sell more
First of all, it is important to understand the concept of "digital marketing". In short, this term encompasses a set of strategies with the main objective of attracting new customers - that is, it is the attraction marketing. This approach is the first stage of the sales funnel and serves as the basis for the entire consumer journey process. But how exactly can this strategy help you achieve your goals? And how can a digital marketing agency help you with this?
Continue reading the text, as I will clarify all the information for you!
What is the role of a digital marketing agency?
This type of agency has expertise in helping companies apply tactics to successfully attract, engage and convert leads by producing relevant, high-quality content. Some of the activities carried out by these agencies include:
- Strategic planning;
- Pain mapping;
- Definition of public-bowel and persona;
- Keyword research;
- IF THE;
- Content creation;
- Data analysis.
The entire digital marketing process encompasses strategic activities, such as planning and mapping pain points, as well as defining the target audience and persona. Keyword and SEO research is also carried out to optimize content creation and data analysis. These steps mainly aim to establish a close relationship between the brand and the potential customer, collaborating throughout the entire purchasing journey until reaching the final goal: the sale.
To achieve this, at Beatz, we use the "Trust Marketing" method, which incorporates the values of digital marketing and requires a high level of originality in content creation. The goal is to strengthen your brand and reach a larger customer base effectively.
Now that you are familiar with the functions of a digital marketing agency, it is time to understand its objectives.
Check out more information below!
What are the goals of a digital marketing agency?
As mentioned earlier, the goal of digital marketing is to secure the entire process of the buying journey - attraction, relationship and conversion. In Trust Marketing, these steps are organized into a sales funnel: awareness, credibility and sale.
Regardless, the goals of a digital marketing agency can vary depending on the demands of each client. However, there are generally common purposes, such as:
Increase organic traffic
The increase in organic traffic is one of the main goals of digital marketing, whether on social media or on the company's website. This is achieved through the production of relevant, authentic and high-quality content, with a focus on search engine optimization (SEO). This attracts visitors interested in the brand's products or services and starts a promising relationship, increasing the chances of conversion.
Engage and nurture leads
A digital marketing agency is dedicated to engaging and nurturing leads using automation techniques, email marketing, and relevant content. In this way, it provides personalized and useful information that keeps leads interested and guides their journey through the sales funnel.
Increase brand visibility
Increasing the brand's online presence and recognition is the agency's goal. To achieve this, several actions will be carried out, such as creating quality content, active participation in social media, search engine optimization, partnerships and collaborations, as well as campaigns.
Increase conversion rates
The goal is to maximize conversion rates at every stage of the sales funnel. This involves testing and refining important elements such as CTAs, landing pages and forms, as well as nurturing leads to generate an increase in the number of active customers.
Evaluate and analyze performance:
A digital marketing agency conducts periodic assessments to measure the effectiveness of integrated strategies and campaigns. This includes monitoring metrics such as website traffic, conversion rate, social media engagement, and return on investment (ROI) in order to adjust and improve strategies based on the data gathered.
You’ve already familiarized yourself with the concepts of digital marketing and the role of a specialized agency in this sector. Now, let’s explore the methods applied by Beatz to achieve these goals. Interested?
How does Beatz achieve good results?
In short, the agency uses its Trust Marketing methodology, which is based on establishing a relationship of trust between brand and client. To ensure the results expected by the client, the agency adopts several procedures, such as:
1. Definition of Goals and Objectives:
At the beginning of the project, we collaborate with the client to determine measurable goals and objectives that can be achieved by implementing the marketing strategies we will develop.
2. Benchmarking
In the second stage, we examine our client’s competitors and the top-performing companies in the market. We conduct thorough research and provide essential data to help make your business stand out from the rest.
3. Target Audience and Persona
As we move forward in this stage, we carry out a market analysis to understand the audience of our communication, both present and future. Based on this, we begin to develop the persona and direct our speech in a precise way and aligned with the recipient.
4. Buying Journey
Our Buying Journey is a complete guide to the path that the prospect will follow from discovery to the moment of purchase.
5. Content Strategy
In the fifth phase, we develop a strategy and select keywords to create unique, creative and excellent content that meets the demands and needs presented in the previous stages.
6. Advertising Strategy
Our advertising strategy is the result of applying all the previous steps, focused on developing and improving campaigns that reach your target audience at the ideal time to do business.
7. Marketing Lab
Finally, with the use of data, we continuously monitor your results to implement improvements and further assist in its growth.
The power of a digital marketing agency is truly impressive, don’t you agree? If you have any questions or are curious about the methodology we use here at Beatz, don’t hesitate to contact one of our consultants!
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If you are from Belo Horizonte, don't waste any more time. Schedule your meeting free diagnostic and find out how we can scale your sales!