Digital Marketing for Companies

Digital Marketing for companies is a way of promoting a brand in an online environment. These strategies allow companies to use a series of processes with digital tools to provide more suitable products and services to their customers.

With this in mind, we have prepared an article for you to know everything about this concept. So, read on and check it out!

History of Digital Marketing

Digital Marketing for companies emerged in the 1960s, but it became better known in the 1990s. At that time, people already had more access to the internet, whether at work or at home.

As a result, stores, auctions, and other forms of online commerce began to emerge. Thus, companies noticed a new opportunity to sell their products.

From then on, social media and new means of promoting brands came. Therefore, companies are increasingly studying this market and how to work with it.

What is Digital Marketing?

Digital Marketing is a way of promoting a brand in an online environment. These strategies allow companies to use a series of processes with digital tools to provide products and services to their customers.

Because many people are connected to the internet, businesspeople are increasingly seeking to communicate through social media. Many have their main focus on selling their services or products. But also, in strengthening and recognizing your brand.

How does Digital Marketing for companies work?

Digital Marketing for companies uses social media a lot in its operation. Furthermore, it uses metrics and data to carry out strategic planning.

From this planning, you will know what the means is and how to carry it out in the best way to achieve your goals.

What is Digital Marketing for?

If you are looking for more business and sales opportunities, this is the right option. Small and large companies, recent or old ventures, whatever your business, Digital Marketing will certainly help you.

We have listed below some topics that you will have:

• Understand your audience better;
• Gain new customers;
• Receive feedback;
• Improve relationships with customers;
• Build loyalty with your consumers;
• Educate the market;
• Increase your brand awareness;
• Generate more leads;
• Generate more sales opportunities;
• Reinforce your differences;
• Increase your profitability.

Digital Marketing Strategy for companies

Like anything in our lives, we have to have a plan. It is necessary to study some points when setting up your campaign.

So, continue reading and see what they are:

People

First, you need to define your business persona.

Persona is a fictional character, created based on characteristics and data from real customers, which is intended to represent a consumer who would be ideal for a business or company. Thus, these data and characteristics cover the behavior, history, challenges, demographic data and objectives of this ideal client.

There are a few reasons why there are persona creation resources, and some of them are:

• Understand more about your audience: this way, you can study your customer, discover their doubts and gather more information;
• Define what content you need to produce to reach your audience;
• Learn how potential customers search for information and also how they consume it;
• Plan a more precise strategy, since now you know who you are talking to;
• Understand the tone of voice of your campaign;
• Discover which channels are most efficient for communicating with the public;
• Improve the user experience on digital platforms, such as websites, for example.

What is the difference between persona and target audience?

In short, the target audience can be defined as being a part of society, where your efforts to sell a product or service are focused. It is more comprehensive and general, with common characteristics, but not going into many details.

The persona, as we say, is a more specific, detailed and personalized representation of the ideal customer for your business. Here, a more complex profile is outlined, thus defining an identity.

We will give you examples of each one:

• Audience: men and women, aged 38 to 50, married, with a degree in administration, average monthly income of R$2.900,00, who are seeking to stabilize business within the company where they work.
• Human: Edison Neto is 42 years old, has a degree in administration and works in a medium-sized company. He is looking to understand his competitors' businesses and study how he can optimize his work processes. He is married and has one son.

However, remember that you don't need to choose between one strategy or another. Using both in your planning can bring more results, as one strategy does not replace the other!

How to create a persona for your company?

The persona creation process must be done calmly, analyzing research results, studying your audience and detailing the profile according to the information.

You can follow these steps to structure your persona:

• Collect customer data and information: here, we start by planning the research before applying it. At this point, we need to study customers, defining objectives and the instruments used. Don’t forget: the focus is on understanding the profile and behavior of your customers.
• Ask and question customers: have previously defined which questions will be used in the process. But, keep in mind that these questions need to be specific to your segment. You can use some basics in your script, and then go deeper. For example:
  • How old are you? Sex? Where do you live?
  • Where do you work? Company size? What is your role?
  • What are your responsibilities? Goals? What is your routine like?
  • How do you stay informed? What social networks do you use? How do you learn new skills?
  • What brands do you buy? Where to buy? Why buy?
  • Why did you look for this company? How did she help you? What is her greatest quality?

• Analyze the collected data: After applying the research, examine the reports and results, as you will need to tabulate and analyze everything. Identify patterns, as they show common characteristics among those surveyed. As you analyze, use these patterns to mark profile traits. Now, it’s time to get the answers organized.
• Assemble the persona: The time has come to structure your persona. Think of her as a real human being, who will have interactions with your company. Define her characteristics, behaviors, habits and information about her.
• Present the persona to your team: during the process, involving your team can help promote the use of the persona, after all, everyone needs to know it well. The focus is to make your team always remember it during the processes.

Personas and purchasing journey

Once your team is connected with your persona, they are ready to be put to the test by helping to optimize communication. Now, you can start planning strategies related to the customer's purchasing journey.

Use the persona's profile to create content that is relevant and attracts the attention of potential consumers. If you want to improve even further, your company can pursue digital marketing automation.

Benchmarking

Benchmarking is a practice that is present in many successful businesses, and it aims to monitor and analyze competition. This allows a company to compare its performance based on that of others.

Suppose you are the owner of a grocery store, and business has been low in recent months, leading to financial problems and poor results. But, he ends up discovering that in a nearby location, a new grocery store has appeared., and it is busy and successful.

If you decide to study the processes and performances of this place in order to understand why it is achieving good results, you are technically benchmarking.

In other words, evaluating and studying the competition are methods present in this technique. Therefore, always ask yourself what you can be doing and what your results are like.

Having feedback on what works is essential, as it helps when make decisions regarding your business. So, always monitor the market.

Keywords

We can say that keywords serve as a tool for research. They are what, and how, someone writes their question or problem in a search engine.

We define them as something close to a search engine, and should be used as a way to direct the creation of websites. Therefore, through them, you will be saying to a search engine: “Hey, this page of mine is talking about a certain topic!”

In other words, they are the ones that will guide a user to a certain page or website. Thus presenting a possible solution to this problem. And don't forget: what's right is keywords, not keywords.

The market today depends on them, because using keywords, companies can chart a path to attract potential customers.

Digital Marketing for companies: understand your channels

The channel represents the format that will show your company to the public. Therefore, these channels are traditional or digital, with specific attributes, formats and frequency. The result is linked to customer acquisition and maintenance. Social, email, organic search, content with industry authorities, websites and paid media are some of these examples.

You should study which channel gives the most results for your content and invest more in it.

Goals and objectives

Defining digital marketing objectives for companies is essential if you want to be successful in your segment. As time passes, the market is becoming more and more competitive. More competitors emerge and this can saturate the public.

Therefore, the importance of defining marketing objectives is enormous, as, This way, your company has a direction to follow. However, even though you are in similar segments, don't always do what your competitors are doing.

Your company's objectives need to be related to your business results. However, these goals may be different for companies in the same segment, but which are at different “levels”.

For example, a small business often aims to present itself in the market, educating its audience and trying to stabilize itself. A large company, on the other hand, may have the goal of increasing its number of sales and customer loyalty.

Therefore, the Objectives may vary according to each business.

Within Digital Marketing, there are strategies that are used to achieve your objective in the best possible way.

Therefore, it is important to have your goals and objectives well defined to know which one to use.

Check out the most used strategies in this environment below:

Inbound Marketing

Inbound Marketing, or Attraction Marketing, is a Digital Marketing strategy for companies that focus on attracting and converting customers. However, marketing has always been based on interruptions. Companies took people's attention to show how their products could be advantageous for consumption.

However, digital transformation and radical changes in consumer behavior have changed the common concept of advertising. Therefore, the customer is attracted to the company. Its main pillars are:

• Content Marketing;
• IF THE;
• Strategies in Social Networks.

See the benefits and advantages that Inbound Marketing strategies can bring to your business:

• Offer content to attract and help your customers;
• Measure your results more accurately;
• Optimize your spending on communication and marketing strategies;
• Improve your company’s ranking in organic searches;
• Promote marketing that is more tailored to the profile of the new consumer;
• Generate qualified sales and greater return on investment.

Content Marketing

Before the Internet became popular, advertising was done intermittently. In other words, they only appeared in the middle of programs, such as in radio and television commercials. But content marketing has another proposal.

This strategy focuses on creating relevant and appealing content for the audience, without interrupting what they are doing. In other words, a material to “consume” in a more natural way.

This way, curiosities, guides, videos, texts and various materials can also be provided to anyone who is interested. Therefore, relationships begin to be built more naturally.

The benefits of content marketing:

Increases website traffic

Generating relevant content is the best way to get your website on the front page of Google. Therefore, it will be a place where the public can easily find you.

Raises brand awareness

Content production can help more people get to know your brand and thus understand the products and services your company offers. And this means that the public is impacted more efficiently, and on a larger scale too.

Increases brand engagement

Brand recognition increases the number of people who understand and positively recognize your brand. While engagement tries to build close and ongoing relationships with more selective audiences.

Thus, by producing high-quality content, you can increase people's interaction with your brand, creating trust and bonds.

Helps educate the market

Often, your target audience does not understand everything about the market in which it operates. So in this case, produce content that answers customers' questions and teaches them everything they need to understand their purchasing decision. Even more so if your content is, in fact, high quality, you will increase customer satisfaction and your customer will have an idea of ​​how to use your product.

Generate sales

Increasing sales volume means optimizing your content production to guide potential customers through the purchasing process and prepare for decision making.

Increase Lifetime Value

The useful life value (lifetime value - LTV) is the total amount spent by the customer for the entire company, when the customer becomes loyal. Therefore, every business owner knows that it is cheaper to sell to long-term customers than to attract new customers.

E-mail Marketing

Email, despite being an old tool, still meets many Digital Marketing needs for companies, and is one of its greatest potentials.

Generally, it is used in order to nurture your leads. Through it, news, information, updates, among others, are sent.

E-mail Marketing can reach a large number of people quickly and directly.

Social Media

Social Media has become a very effective means of communication, full of interesting possibilities for the digital marketing sector. Furthermore, the social networks we have are constantly improving and new ones that are even more dynamic and attractive keep emerging.

Simply put, social media is a broader term that represents platforms where users can share information, that is, every online environment that allows the delivery of content is social media.

Types of social media

There are several social media on the internet, and they all have their own dynamics and formats. The main ones are:

Blog

These are one of the best known on the internet and continue to be on the rise, despite changes within the digital landscape. Furthermore, they are the choice of 53% of marketing professionals.

Content social networks

These are interaction networks focused on sharing content, such as: videos, texts, images, etc. This is where YouTube, Medium and Pinterest come in.

Social Media

They can play the role of social media, especially with the improvements being made to them. The main ones are:

Facebook

Still undefeated as the largest social network in the world, we have Facebook.

It offers pros, such as: audience of 2.1 billion users, with an average of 8 ad clicks per user, according to Hootsuite. And it offers better audience segmentation, according to Statista.

Instagram

The favorite of many influencers and young people around the world. It is a social network that continues to grow and offers advantages such as brand awareness and more engagement for brands.

LinkedIn

It is the social network that unites business and relationships between people, companies and organizations.

Linkedin greatly benefits B2B companies, as 80% of leads for these companies come from this social network. In addition to being a great means of recruitment and selection.

Digital Marketing for companies: paid advertising

Google Ads

Google Ads, also known as Google Adwords, is the largest sponsored links channel on the Internet. So, if your business is looking for a quick and effective online exposure strategy, this tool can undoubtedly provide a great deal of help.

Google is, without a doubt, the most used search engine in the world. And Google Ads is in a strategic position in search results. Ads are personalized, meaning they are displayed based on the user's search interests.

It will provide accurate metrics and extraordinary coverage. Therefore, this tool has many benefits. Follow the text below and see all the advantages of advertising with Google Ads!

From the moment you log into Google Ads, you know the variety of tools it offers. Therefore, you will be able to create text, video, image or app ads.

This is a basic function! Therefore, it does not depend on the target audience, as each audience has a channel that produces more results. Therefore, another important benefit is the ability to choose whether your ad will search for potential customers in your region, state or country.

Google Optimize

Made for web designers and digital marketing professionals, the Google Optimize is a means of website optimization. This way, it becomes possible to carry out tests based on combinations of different items on the website.

You can test each item of HTML code, including images, forms, calls to actions and blog posts. Therefore, it facilitates an increase in conversion rates and visitor satisfaction.

In this way, it is defined as a means with the potential to be used to achieve good results.

In conclusion, he performs tests on different versions of pages and their items, such as body copy, images, and header.

Google Analytics

Google Analytics is a traffic monitoring and analysis tool installed on websites, applications and network systems. Therefore, its objective is to measure the user experience on online platforms. It is currently the most used traffic analysis tool in the world.

Therefore, it can help marketing, sales and administrative professionals in making campaign decisions, creating content, focusing on sales and even formulating administrative strategy.

You can also discover the most visited pages, the number of conversions and sources, which devices, which cities and other relevant data.

This is a simple setup tool that integrates locally with Google Ads and Search Console, as well as other marketing tools. Furthermore, this tool has a completely free version, which will be of great help in your operation.

Facebook Ads and Instagram Ads

Facebook and Instagram ads are important online marketing and advertising tools. Therefore, you can create campaigns and advertisements for your products and business.

Facebook has over 2 billion users and Instagram has over 1 billion accounts. In this way, Brazil has more visibility on both social networks and occupies third place in the world ranking.

In other words, your audience could be there! In total, almost 200 million Brazilians are active on social networks. This way, your customers can undoubtedly watch stories, view feeds, appreciate, share and be influenced by millions of content and advertisements.

So, take advantage of this opportunity to connect with your target audience!

Understand the advantages of using Facebook Ads and Instagram Ads

• Brand awareness (increase brand recognition);
• Reach (reach your target audience);
• Attract interested potential customers;
• Capture lanes;
• Generate sales;
• Audience segmentation;
• Obtaining more customers.

Instagram Ads

Instagram Ads is a tool that can create ads for feeds and stories on the social network. However, the sponsorship format can vary between photos, videos, carousels and even photo collections.

The term comes from the abbreviation for Instagram Advertising, which indicates the possibility of advertising in the media. However, the function is not so unknown. This is because it is very similar to Facebook ads and has similar functions and efficiency.

It is undeniable that among the main objectives of these activities, we can highlight the generation of clicks, for example, obtaining more followers, conversions, video viewing, interaction and redirection to the website.

Facebook Ads

Investing in this tool can be an opportunity for your company to hope to attract more people and achieve the goals of your dreams. Therefore, one of the biggest reasons to bet on Facebook ads is:

• Mark the area where the person is located;
• Have greater influence;
• Reach the audience you want;
• Attract your function at different stages of the channel;
• Processing of indicators and analysis;
• Get to know your customers better.

Therefore, in addition to the reasons mentioned, there are some points that should be considered when betting on this strategy. Because with this investment, your company can have many advantages.

Instagram ads stand out because of its advertisers' powerful targeting capabilities. So, when placing ads on the web, you can use all the existing targeting methods in Facebook ads to target your communication. See some examples below:

• Age;
• Sex;
• Geographic location;
• Common interests (music, sports, technology);
• Benefits for the consumer;
• Access to equipment and systems;
• Life moments (graduation, marriage, work);
• Custom audiences (visit your website, contact list, etc.).

So, based on this information, it is clear that Facebook Ads and Instagram Ads play an important role in digital marketing. Therefore, adopting this type of strategy is essential for dissemination and coverage in the market.

A/B testing in digital marketing for companies

A/B testing is often performed on digital marketing campaigns, page conversions, and UX (user experience) operations. Therefore, the main objective of these experiments is to compare the best performing strategies for a given purpose.

Once you confirm which strategy is best, apply it to increase your desired outcome. Learn more about some tested and compared items:

• The appearance of the button, such as color, shape, and text;
• Colors used in the page layout;
• Enter a title on the page for conversion;
• Recognize better images;
• The layout and grouping of information.

A/B testing tools and software

Most A/B testing is done using specific tools or through marketing automation software.

Statistical significance

A/B testing can achieve statistical significance from intelligently selected samples. In other words, from the definition of the number to be tested, it can be considered that the result obtained is valid, which is significant for the A/B test.

Change display results

After determining the sample, two variants for testing are created, there are certain differences between them. So the classic example is an email subject line test.

This way, it is possible to know which topic performs best in terms of open rate.

Why are A/B tests effective?

These are excellent tools because they provide real, accurate market feedback based on data rather than guesswork. However, this is not a simple survey, in which someone can answer one thing and do another in practice: these are comprehensive facts.

Since different versions are randomly distributed within the same time frame, there is no risk of external factors affecting the conversion rate.

Where to use A/B testing?

A/B testing has several advantages. Therefore, the most common ones to create A/B tests are: Google Ads, email marketing, ads on landing pages and website pages.

When should I do A/B testing

A/B tests are suitable for situations where it is necessary to optimize certain important indicators for the company. Therefore, this optimization can be carried out in terms of visits, opens, clicks and generation of potential customers.

So if your email has a very low click-through rate or your landing page has a very low conversion rate, it's worth creating a second version to run A/B testing and find out if the new version performs better. performance.

Measurement result

Testing is a conservative way of working. Through them, it is easy to determine some things. Therefore, when using this tool you need to be calm and intelligent to collect and interpret the data.

Therefore, these tests are a very interesting tool that can improve the accuracy of communication and strategies for brands that work with digital marketing.

Digital Marketing Result Indicators for companies

KPI or Key Performance Indicator, translating to Key Performance Indicator, is a method of calculating the performance results of actions taken by a company.

In this way, it can be defined as a management tool, with the aim of monitoring and analyzing the performance of planned strategies. In other words, with KPIs, an organization can understand which measures work or not for their business.

Therefore, the indicators allow a more detailed observation of the processes, to understand whether your company is achieving the defined objectives.

Below, check out some of the KPIs that your company can use:

Primary KPIs

Primary KPIs are those found first. They are the ones who calculate the result, and, through information, will tell you whether your company's strategies are working.

We can say that some of the essential data for your objectives is in this part.

This way, they will be placed within the organization's routine, indicating the data considered most important. For example, revenue per purchase, cost per lead, and conversion rate.

Secondary KPIs

The board sector, with supervisors or managers, is generally responsible for these indicators, as they monitor the progress of results in the strategy.

Secondary KPIs have the function of informing whether strategy management is well targeted through testing. In other words, it can be said that they work with support for primary indicators.

We have as an example:

• Cost per visitor;
• Origin of traffic;
• Blog subscribers;
• Average price per transaction.

Reinforcing, the secondary KPIs are there to support the primary ones.

Practical KPIs

The third, but no less important category, is practical KPIs. The marketing campaign manager needs to always be testing and monitoring data on user characteristics. However, the list of indicators here is longer.

Some of them being:

• Pages and visits;
• Bounce rate;
• Landing pages;
• Traffic;
• Page rank;
• Key words;
• Social interactions;
• Most popular content.

Digital marketing planning for companies

Defining marketing objectives is essential if your company wants to be successful in its segment. As time passes, the market is becoming increasingly competitive, more competitors emerge and this can saturate the public.

Therefore, the importance of defining marketing objectives is enormous, as, This way, your company has a direction to follow. However, even though you are in similar segments, don't always do what your competitors are doing.

Identify your company scenario

Your company's objectives need to be related to your business results. However, these goals may be different for companies in the same segment, which are at different “levels”.

For example, a small business often aims to present itself in the market, educating its audience and trying to stabilize itself. A large company, on the other hand, may have the goal of increasing its number of sales and customer loyalty.

Therefore, the Objectives may vary according to each business.

With that in mind, after understanding this part and what your company's objectives are, now you need to define which marketing strategies will be used. Try to understand the maturity stage of your business, after all, your marketing team needs to know this to structure the planning.

In a company that is just starting out and has only initial marketing, the goal cannot be to achieve huge sales or extraordinary achievements. Each thing needs to be done in its own time.

Now, imagine a business that already has more stability in the market, has a history, customers and has gone through many processes. For him, structuring strategies becomes more plausible, since there is a more concrete information base.

Study your market segment

Studying the market and understanding how it works also counts as a role for your marketing team. After all, knowing what to say and who to say it to is essential for an effective strategy.

Know your audience

Getting information and data from a specific audience becomes much easier when your company has a relationship with them. Creating efficient strategies that achieve engagement is also part of the planning. Therefore, your team needs to know how to connect with the public.

Therefore, a good way to study your potential customers is by defining people for your company. After all, you will be able to understand who consumes your product or purchases your service, how they came to you, for what reasons and their profile.

Remembering that understanding the problem, discovering motivation and understanding your audience’s challenges is essential to guide them towards a solution.

Research on keywords

Search engines like Google, can be of great help to businesses that have pages and websites. Through them, the public can find your company through searches, and the better your ranking, the greater the chance of you being found.

Therefore, the big question that remains is: how to get a place at the top of the search results?

In summary, there are two answers to this question: through the use of SEO techniques e paid media. Thinking about SEO, when using optimization methods for your page and creating relevant content, Google itself will understand this and help you with rankings.

Now, when it comes to paid media, it is a more instantaneous means, designed in the short term, where there is an investment in campaigns that show your page as a form of advertisement.

Therefore, it is good to research key words, because in both media, their use becomes essential to achieve your objectives. If possible, use both techniques to achieve more results.

Personalize content for Leads

Before we continue, let's explain what a Lead, and what makes him a Qualified Lead or not. Any contact who, when visiting your website, for example, leaves information about it, such as email in a Landing Page, becomes a Lead.

But, for him to be considered a Qualified Lead, he needs to present characteristics or data that show him as a possible customer. In other words, it has to be a contact that has a similar profile to your persona.

When you understand your audience, it’s time to start thinking about the content format available to them. Your digital marketing team for companies must create content that addresses customer problems.

Here comes the strategy of Inbound Marketing, which tells us to follow some steps in creating material according to the Buying Journey:

1. Learning and discovery: where the user does not know for sure about their problem;
2. Solution consideration: here, the contact already has an idea of ​​your problem, and thus starts looking for more information and solutions;
3. Buying decision: The potential client has found some solutions, and is now reflecting on them. A business opportunity then arises;
4. Loyalty: this business opportunity has become a sale, the time has come to establish and maintain a relationship with the customer in a natural way.

Customer relationship

It's not enough to just close a deal, customer retention also matters, a lot!

The objective here is to create a post-sales relationship with a customer, creating content that makes them loyal with well-planned communication. Therefore, your company can use some techniques to keep your consumer close.

As social networks can serve as a great tool in this part, as with it, your company can maintain contact with the public. This way, customers become more engaged with the brand and form a relationship with it.

However, don't forget: people are on social media to be entertained, so create a post format that is enjoyable for them.

Another example tool, the Newsletter, uses emails to have this contact, as they are a more common method in the business world. Therefore, the right thing to do is to analyze which strategy is the best, according to the objectives.

The advantages of digital marketing for companies

Digital Marketing for companies offers several benefits for your business. Below, we list the main ones. Check out:

Cost X benefit

Providing effective and cost-effective results is a consideration in the strategies and actions we implement in digital marketing. Your organization must take the actions possible to achieve your brand objectives.

measure results

Measuring results in digital marketing is an ongoing process because it directs your brand's online strategy.

public identity

One of the advantages of this strategy is that it can identify the target audience precisely. Therefore, segmenting and understanding where your consumers are can help you accurately guide your sales behavior. This way, it is easier to identify.

Generation of technology and digital marketing

Your brand is part of the global, digital world where your customers can find you online. Generations have a higher level of technology and are constantly updating. Therefore, your organization needs to keep up with this development.

Therefore, when using digital marketing for companies as a strategy, it is undeniable that your brand will follow regional trends.

Competitive market

A competitive environment with big players will not scare your brand. This way, understanding your competitors and brand differences can improve your reputation.

Working with values, understanding local culture, using digital tools and personalizing them, are the steps that guide this controversy.

Willingtion

Customer relationships are the keyword for a successful brand. Therefore, this relationship involves building trust, authority and transparency with the public. Some points to pay attention to:

• Stimulate relationship nurturing through strategies that attract customers or consumers to the company;
• Obtain long-term results through digital marketing.

Tracking and measuring results are digital marketing techniques. Therefore, we consider long-term results and work with brands to achieve these goals.

Map the purchasing journey depending on the digital marketing strategy used for companies. This is the path the customer takes before purchasing the product or service. This concept portrays the maturity of the visitor. The process is divided into several steps until the visitor becomes a customer.

Therefore, according to the strategy for each stage, your brand can follow this path and understand how to better serve you and achieve idealization.

Brand Authority

Building a brand's reputation and authority are digital marketing strategies for companies. Therefore, actions such as content production can help your brand follow this path to the hearts of your customers. Therefore, this process makes your customers believe, trust your work and choose your company when purchasing goods.

Increase profits through Digital Marketing

Digital marketing for businesses uses multiple methods to enable your brand to reduce customer acquisition cost (CAC).

Data display:

• 60% of the purchasing process is carried out before contacting the seller; 
• Potential customers for B2B companies with blogs increased by 67%;
• 87% of Internet users have a smartphone;
• 93% of purchasing decisions are influenced by social media.

Good Business

The value proposition is related to the objectives defined for your advertising campaign, always considering brand awareness: what result do you want to achieve?

Mistakes when working with Digital Marketing

For Digital Marketing for companies to work properly, we need to avoid some mistakes such as:

• Not knowing the persona;
• Not setting goals;
• Not choosing appropriate strategies;
• Not knowing your company’s needs;
• Not retaining your customers;
• Using inappropriate language to communicate;
• Do not carry out continuous actions;
• Ignore metrics;
• Do not invest in your website;
• Do not write content;
• Write only one type of content;
• Ignore market education.

SEO

SEO (Search Engine Optimization) means optimizing your website so that search engines, including Google Bot (Google's robot), can find it and position it better on the search page.

Therefore, there are several techniques and precautions that make it possible to create more interesting and relevant content to be optimized by SEO.

If you have an intuitive website full of related posts, it would be bad if Google didn't show it in search results, right? And when a recommendation occurs, it will attract the right people to your page. Therefore, paying attention to SEO techniques will help your website get more traffic, and thus, bring in more potential customers.

You already know that most of your website visitors come from search engines. Therefore, this means that a good positioning on these platforms will attract a large number of potential customers to your page.

These are those who believe Google's instructions that they will visit your page and probably make some registrations to continue receiving your content. In other words, the more you invest in SEO, the more qualified the traffic to your page.

SEO can increase your sales

If you invest in SEO, you can double the number of page visits and gain new potential customers. Therefore, sales will also start to show progress and you will make a profit on your investment.

SEO and its impact on purchasing decisions

Brazilians avoid sponsored links, and tend to buy more through search engines. This way, you need to guarantee your website’s position in search engines.

Strengthen brand reputation

The pages highlighted in search engines do not appear by chance. Therefore, to rank a website's content on Google, consider several factors. Users know this and, when they find your brand featured, they will definitely respect it more.

Therefore, SEO is essential to achieve good positioning in search engines and expand the scope of products or services.

Digital marketing: basic techniques in SEO strategies for e-commerce

Now that you understand what SEO is and how it works, we’ll show you some technical tips for e-commerce. First of all, let's start with the first basic tip.

Keyword

We always recommend starting your SEO process by researching keywords, because by using them on your page, search engines can rank it better.

Keywords have two categories, Head Tail e Long tail. The first, Head Tail, is linked to users at the top of the sales funnel, where it is not mature yet. Long Tail relates to the most determined user within the funnel, that is, the one who is most involved.

For example, a Head Tail word would be “car”, and in Long Tail, it would become “full automatic used car”.

Head Tails may pull more traffic, but it is the Long Tails that get more conversions. By coupling both in your SEO strategy, the chances of it being efficient are better.

Page Titles and SEO

Now that you've defined your keywords, start planning the structure of your text with them. Starting with the title, after all, it is what appears first to the user.

The keyword needs to appear in the title, and briefly describe what the text will cover. But pay attention to the size, Google has a display limit of 63 characters.

Tag hierarchy

The titles and intertitles on a page must follow a hierarchy, and are called heading tags. In this way, these Tags they follow an order, being H1> H2> H3> H4> and so on. The title is classified as H1, and the intertitles as H2, H3, etc. Therefore, you can make use of them to highlight keywords in your text. For example, H1 could be “The best PC Gamers of 2020”, and H2, “Best value-for-money PC Gamers”. Then there may even be an H3, being “AMOLED Monitor on Gamers PCs”.

Meta Description

Translated into Portuguese, the meta description is that small text that is next to the title. You should use this space to give a brief motivation for the user to click on your link.

Here, the keyword must also appear, with a small description of what the text is about. However, don't forget, this short text must contain at most 160 characters.

URLs must be understandable

Structure the URL of your website in a simple way. Because it has more uses than just being a link to the page. Even though it is standard for the URL to be a large code, if it is uncomplicated and clear, Google can use it as a ranking factor.

The URL can also be used to categorize content, quickly describing the content of the page. In this way, facilitating some tasks of Google algorithms.

Images

Google also works as an image search engine. Therefore, we recommend using tags on them as well. This way, if the image has an objective description, Google will be able to identify its visual material.

So to do this you need to set the tag  which appears replacing the image if it does not load. And also, the tag , which is the name and format of the file. For example, “computer-gamer.png”.

Internal Links

Google also looks at the number of internal links on your page. Therefore, the internal linking It also counts as a ranking factor.

The more a page has links like this, the more important it becomes to Google. Therefore, using a relevant page to guide a user to less visited pages is essential. Furthermore, this technique can help convert potential customers.

Description of services and products

This part is intended for the structure of the text, based on the keywords. Using the keyword within the content in a natural way is essential. After all, no one likes reading the same term over and over again.

The keyword is present in several other fields, and here it is no different. You should think about creating material that is original, giving relevance to your service or product. Therefore, the more quality your text has, the greater the chance of getting engagement from it, and eventually a higher ranking in search results.

Stay tuned:

It is very important to always monitor your page, checking when it should be updated and optimized. With a market that is increasingly competitive, falling behind is not a good option for any e-commerce.

SEO strategies for e-commerce should always be studied, thinking about innovation and creating more content. Be focused on user experience, as it is becoming a factor for ranking as well.

Content for Blogs and Website

The secret of how to produce content is situated within the creative process. Therefore, planning the material that will be used is essential, especially if it involves sales or conversions.

Discover what your audience wants to consume

Don't go on intuition, even if you think an idea might be good. Researching what your audience really wants to know is better. So, to do this, look for key words,. Through them you can know whether this topic is relevant or not.

However, two terms may appear here, the Head Tail and the  Long tail. Head Tail is related to a short and generalized keyword. Long Tail with more specific keywords. Therefore, when searching for the relevance of a keyword, you may come across a high or low search volume.

This volume is correlated with the difficulty of ranking of word. A keyword with high volume ranks higher, but it still converts. A keyword with a lower volume has fewer hits, but converts more.

You can use the Google Trends to analyze a keyword.

Research competitor content

Studying the competition is essential in this part, after all, you need to see what they are doing in order to surpass them. Content that is original and of quality already works as differential for your website.

To achieve this, you can use some tactics, such as anonymous browsing, searching and visiting competitor websites. Focus on us first links from the Google results page, and see what they have in common.

If you notice a “weak point” between them, take note so you don’t make the same mistake when producing your content. This way, your material will be of better quality compared to theirs.

Keep the sales funnel in mind in digital marketing

understand the sales funnel of your own business is essential here, especially if it is online.

Remembering the sales funnel, you should always think about producing top-of-the-funnel content. These are contents designed to attract the public, however, without converting them., still.

Blog e social networks they are perfect for this top. Then, they don't work like an online store. These platforms can work better as a showcase for a product or service.

So, learn how to create the right content to naturally guide a user through the sales funnel, without pressuring them to buy something. Leave the sales part just to close the journey.

Advantages > Functions

“What do you mean, advantages are better than functions?”

Exactly! You have to plan on producing content that shows what your service or product has to offer, as well as how what you sell can change the potential customer's life.

We are not saying to leave functions out, but, Yes, focus on showing the advantages of purchasing your product. So, to do this, think about all the functions that your company can deliver, and turn them into advantages.

This will certainly motivate your potential client more.

Price and Value are different things in digital marketing

A price that is too high or too low can be detrimental to your business. Therefore, a high price can turn off a customer, because they think the product is not worth it. A low price can imply that the quality of your product is low.

To work on this, you need to show what your business has to offer as an advantage. Specify that the value of your product or service is greater than that of your competitors.

In other words, the more advantages your product presents, the more value you add to it.

Digital Marketing: content that is relevant

There are 5 categories on how to produce content that can help boost your online business. Therefore, we will list them here:

Sales

More specifically, flash promotions. Within them, you can produce content that is focused on promoting a product or service. This category works best for the most advanced audience within the sales funnel. It is generally more present in emails.

Attract Leads

In this category, rich materials are the most recommended, as, here, the focus is on generating leads. When delivering an e-book, for example, and asking for an email in return, the chance of getting a lead increases.

Connection between content

Here, the aim is to create content interconnected with others. In this way, the objective is to increase the points of contact with your business, creating a relationship with the potential customer. And eventually, convert to a sale.

High ticket product

Products that have a higher value are generally more difficult to sell and require more complex advertising. Therefore, you must study and create content production strategies that prepare the public, so that when the time comes to offer this product, they are not scared.

Product in the form of content

Make a plan to charge for access to some content. However, this may seem like a crude thing to do, but it isn't. When thinking about a club subscription, for example, you can make exclusive materials available to members. However, we recommend not stopping producing free content as well.

Anyway…

The content production process is not easy, it is complex and must be done carefully, to meet the specific needs of your business. With good creative planning, your website can achieve more conversions in less time.

Why hire an agency specializing in Digital Marketing for companies?
A specialized agency is essential for Digital Marketing for companies to be done correctly. With it, trained professionals will take care of all the areas it encompasses, from a simple post on social networks to more complex articles and campaigns.

Therefore, investing in an agency will bring all these benefits that you saw throughout the text.

If you liked this content, be sure to follow our blog and learn everything about the world of Digital Marketing!

Furthermore, if you are looking for a consolidated agency with excellence in its work, be sure to access our website and find out more about Beatz Digital.

Today we stop here. Thanks for reading and see you next time!