SEO for Ecommerce

You may be wondering: “Can I increase my website’s organic traffic without having to invest so much?” And we answered that, yes, you can increase the number of visits organically, through SEO for e-commerce.

With SEO strategies, your company will be able to increase the number of users interested in your e-commerce. This way, the better the strategy, the greater the chance of conversion for your store.

However, for you to learn how to put together this strategy, you need to understand what SEO is and how it works. So let's start!

SEO: what is it?

Anyone who works or is involved in the world of marketing generally already understands a little about SEO, but here we will learn more about it. To begin with, the acronym means Search Engine Optimization, translating into Portuguese, “search engine optimization”.

Basically, when you post a page on the internet, search engines, such as Google, will make it available on your website so that it can be found.

However, a huge number of pages on the same topic are competing with yours, so what does it take for a page to be at the top of the results?

Here, then, is where SEO becomes active, and with it comes several strategies that aim to optimize your page so that the algorithms place it in its rightful place. In other words, the better your SEO strategy, the better its ranking.

Top of results

The first thing a person does when they have a question is open Google, right? But generally, no one gets past the first page. Therefore, being in the first results of a search is very important.

This is where SEO strategies for e-commerce come in, after all, if your page is at the top of the results, the chances of it getting organic traffic increase. In addition, there are other advantages, such as, for example, having authority over the competition.

Gaining qualified traffic is also a benefit, that is, having a flow of visits with users who are really interested in your content is very good. This way, an interested user can become a customer.

In short, if you are ranked well in search engines, your page will probably receive user clicks. So, working on SEO strategies is essential for this.

Basic techniques in SEO strategies for e-commerce

Now that you understand what SEO is and how it works, we’ll show you some technical tips for e-commerce. First of all, let's start with the first basic tip.

Keyword

We always recommend starting your SEO process by researching keywords, because by using them on your page, search engines can rank it better.

Keywords have two categories, Head Tail e Long tail. The first, Head Tail, is linked to users at the top of the sales funnel, where it is not mature yet. Long Tail relates to the most determined user within the funnel, the one who is most involved.

For example, a Head Tail word would be “car”, and in Long Tail, it would become “full automatic used car”.

Head Tail may pull more traffic, but it is the Long Tail that achieves more conversions. By coupling both in your SEO strategy, the chances of it being efficient are better.

Page Titles and SEO

Now that you've defined your keywords, start planning the structure of your text with them. Starting with the title, after all, it is what appears first to the user.

The keyword needs to appear in the title, and briefly describe what the text will cover. But pay attention to the size, Google has a display limit of 63 characters.

Tag hierarchy

The titles and intertitles of a page must follow a hierarchy, and are called heading tags. In this way, these Tags they follow an order, being H1> H2> H3> H4> and so on.

The title is classified as H1, and the intertitles as H2, H3, etc. Therefore, you can make use of them to highlight keywords in your text. For example, H1 could be “The best PC Gamers of 2020”, and H2, “Best value-for-money PC Gamers”. Then there may even be an H3, being “AMOLED Monitor on Gamers PCs”.

Meta Description

Translated into Portuguese, the meta description is that small text that is next to the title. You should use this space to give a brief motivation for the user to click on your link.

Here, the keyword must also appear, with a small description of what the text is about. However, don't forget, this short text must contain at most 160 characters.

URLs must be understandable

Structure the URL of your website in a simple way, as it has more uses than just being a link to the page. Even though it is standard for the URL to be a large code, if it is uncomplicated and clear, Google can use it as a ranking factor.

The URL can also be used to categorize content, quickly describing the page's content. In this way, facilitating some tasks of Google algorithms.

Images

Google also works as a search engine for images, so we recommend using tags on them as well. Therefore, if the image has an objective description, Google will be able to identify its visual material.

So to do this you need to set the tag  which appears replacing the image if it does not load, and also the tag , which is the name and format of the file. For example, “computer-gamer.png”.

Internal Links

Google also looks at the number of internal links on your page. Therefore, the internal linking It also counts as a ranking factor.

The more a page has links like this, the more important it becomes to Google. Therefore, using a relevant page to guide a user to the least visited ones is essential. Furthermore, this technique can help convert potential customers.

Description of services and products

This part is intended for the structure of the text, based on the keywords. Using the keyword within the content in a natural way is essential. After all, no one likes reading the same term over and over again.

The keyword is present in several other fields, this is no different. You should think about creating material that is original, giving relevance to your service or product. Therefore, the more quality your text has, the greater the chance of getting engagement from it, and eventually a higher ranking in search results.

Stay tuned:

It is very important to always monitor your page, checking when it should be updated and optimized. With a market that is increasingly competitive, falling behind is not a good option for any e-commerce.

SEO strategies for e-commerce should always be studied, thinking about innovation and creating more content. Be focused on user experience, as it is becoming a factor for ranking as well.

Remember, improving and evolving performance is never too much, so, with this thought, your business can go a long way.

If you liked this content and are interested in learning more about marketing techniques, our website has many other articles, check it out here!