5 examples of branded content to inspire you 

Among the strategies for brand positioning, branded content is a fundamental pillar for a well-structured marketing campaign. However, many companies end up getting lost in the fundamentals and, mainly, in the application of this type of strategy. 

So, how can you take advantage of the advantages that this strategy has to offer? And above all, how to start investing in this type of strategy? 

To begin with, branded content is a key part of connecting a brand to the universe in which it operates. That way, we can't leave it aside. On the contrary, it is necessary to invest in effective positioning, which reflects the brand's culture and, above all, extends its relationship with customers. 

Without further ado, let's get to the point. Check out all the details about this method and the best way to take advantage of this strategy in your company. 

What is branded content? 

Branded content is nothing new among marketing professionals, and you've probably already come across some of the concepts surrounding this strategy. After all, it has been gaining more and more prominence in recent years, especially among major brands on the market. 

But after all, what is branded content? 

Branded content goes beyond conventional advertising, seeking to tell authentic stories that engage consumers. It's about creating relevant and valuable content, often outside the traditional context of advertisements, but which still embodies the brand's essence and values. 

Also known as “branded content”, is a marketing strategy that consists of creating relevant and valuable content for the target audience, in order to associate it with the brand. The objective is to generate identification and engagement with the brand, in addition to increasing the public's knowledge and consideration for it. 

Branded content can be served in different formats, such as: videos, articles, podcasts, e-books, events, etc. It is important that the content is relevant to the target audience and that it is aligned with the brand's values ​​and identity. 

How does this strategy work in practice? 

In fact, there are many ways to apply a branded content strategy. However, it is important to keep in mind the impacts it can cause. After all, the content created for your brand must be consistent with the desires and demands of your audience. 

Some examples of practical application for branded content strategies are: 

• Videos from a clothing brand that shows style tips for summer; 
• Articles from a cosmetics brand that talk about the benefits of a certain product; 
• Podcast from a food brand that interviews a renowned chef; 
• E-books from a technology brand that teach how to use a new product feature; 
• Events of a beer brand that promotes a tasting of craft beers; 
• Among many other formats or types of content. 

What are the benefits of branded content? 

We know that branded content is an effective strategy for increasing brand awareness, generating leads and sales. After all, it focuses on generating content to make your audience more engaged. It's a way to communicate with your target audience in a more natural and engaging way, and to differentiate yourself from the competition. 

Here are some advantages of branded content: 

Increased brand recognition: branded content helps to make the brand better known and remembered by the public. 

Lead generation: branded content can be used to generate qualified leads, which are people interested in the brand's products or services. 

Increased sales: branded content can help increase sales, as it helps to generate trust and credibility in the brand. 

Improving brand image: branded content can help improve brand image, as it associates it with positive and relevant values ​​for the public. 

For branded content to be effective, it is important that it is well planned and executed. It is essential to define the campaign objectives, target audience, content format and distribution strategy. 

5 examples of branded content to inspire you 

Beatz Podcast 

If you don't already know, the time has come to be introduced to the best podcast about business management, marketing and sales. Taking advantage of the new season starting, the Beatz Podcast is a perfect example of branded content, as it is based on useful content for professionals in the field, in addition to reflecting a little of our culture. Check out! 

Coisa Nossa – Guaraná Antarctica 

Another good example of a branded content strategy is the channel created by the soft drink brand Guaraná Antárctica. O Coisa Nossa channel has more than 2 million subscribers on YouTube and focuses on producing humorous content dedicated to young audiences. 

Additionally, the brand produces content for social networks such as TikTok and Instagram. 

Long live happiness – Coca-Cola  

It's impossible for you to have never seen a campaign from this brand, especially when it comes to Christmas time. This is because the brand has a strong focus on producing sentimental content that promotes public unity to consume the main product. 

In this way, generating an environment and, above all, its own story behind the drink that is in the memory of so many people around the world. 

Make Your Citationy Safe – Volvo 

In a very special campaign in India, the automotive brand Volvo, through research carried out in certain regions, developed a content production campaign focused on data collected regarding the safety of women in the region. Thus, promoting awareness and encouraging change on the ground. 

Zero G Pit Stop – Red Bull 

Last but not least, the Red Bull brand is another great example of branded content. This is because, the company with a large audience focused on consuming sports content, turns its attention to investing in competitions, and also in organizing its own sporting events. 

Thus, becoming a reference and a good option for those who like to consume this type of content.  

But and you? Do you know any other examples of branded content?  

If you want to delve deeper into the subject, our social networks and the episodes of Beatz Podcast can help you with this mission! Access right now and enjoy the new season that is just beginning!