SEO migration

If you need to change your website or online store, count on Beatz's help! We can help you with your SEO migration and avoid setbacks in your positioning on Google!

If you make these changes without an SEO agency or expert support, you could significantly reduce your organic traffic.

What actually happens is that Google has some top-tier addresses. So, if you make this change without a redirect link, Google will end up leaving your site without a certain “location”.

So, if you need to change your website or online store, count on Beatz's help! We can help you with your SEO migration and avoid setbacks in your Google positioning!

Benefits of SEO Migration

By changing the platform to improve performance and migrating SEO with experts, you can maintain the results you have achieved so far. Google uses algorithms to define page rankings, and one of the important factors for good results is the useful life of the page.

This way, after the SEO migration is completed, the old one will still be valid in addition to the new good results.

Platform migration steps:

Before migration  

This is the planning stage of the entire process so that your website does not lose traffic due to platform changes to be made. Therefore, you must prepare the SEO strategy for the new page.

And, therefore, the SEO strategy for the old page must be tracked and redirected so that the new site has made the necessary corrections.

Furthermore, it is essential to align the work of the information architecture and design team. Therefore, this is also the time to check that all SEO requirements are being put into practice. See the main operations at this stage:

• List back links, internal links, index pages and important pages;
• Check the page structure of the new platform;
• The approval environment for the new website;
• List the new URL;
• Prepare a new robots.txt;
• Lot from/to.

Migration

It's time to perform all the tasks to make the platform migration correctly.

This is because if something doesn't work, it will lead to errors, lower rankings, and reduced traffic.

See the main operations of this process:

• Check that robots.txt is active and configured correctly;
• Check that the current sitemap.xml is correct;
• Use the correct positioning rules to /publish.
• Check that the specification label is correct.

After migration

After you perform the platform migration, it's time to monitor the baseline. Therefore, performance can be analyzed and comparisons can be made between old and new sites.

Therefore, diagnosing in advance the points that need improvements on the new website is essential. This will allow you to take corrective actions quickly and ensure the good performance of the page.

Therefore, to obtain this market comparison, it is necessary:

• Monitor 404 errors, natural traffic and conversions for each channel;
• Monitor loading speed.

The importance of SEO migration

This is the main strategy for organic traffic generation. So you can build a website, blog or e-commerce page from the perspective of what Google understands as a good page.

This way, professionals can design a structure and write content in a technical way. And so, relevant pages will be able to rank well and appear on Google's home page.

So, did you like the theme of this post? Remember, being on top of the marketing world is good for your company, and can bring benefits to it!

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