Remarketing in Google Ads

Remarketing is a strategy used in conjunction with Google Ads. This feature has the effect of “re-influencing” visitors to certain websites in order to enhance the brand or generate conversions.

Have you ever thought about buying a product in an online store and, when you enter another website, an ad appears informing you that you are thinking about buying the product? If this has ever happened to you, know that it is probably a remarketing ad.

Follow along to read and learn more about this strategy, which can increase the number of conversions on your website!

What is the purpose of remarketing?

The objective of remarketing is to increase the conversion rate or sales. This happens because many users don't feel like buying a product at first sight. Therefore, few users do this.

According to Google Ads, in e-commerce cases, 97% of website visitors do not convert on the first visit. In more complex sales, there are fewer opportunities to switch to budget-bound orders or similar operations.

Therefore, remarketing may continue to appear on customers who did not convert.

There are different stages in the process before the user contacts the company to purchase. Here we can identify them at four different times:

• Awareness: When people start to study the subject, they do not necessarily have the intention to buy;
• Precautions: When someone already has certain knowledge and is thinking about making a purchase;
• Buy: when an individual makes a purchase;
• Fidelity: At the moment after purchase, the intention is to focus on new conversions. Therefore, with a comprehensive remarketing plan, you can attract users at different stages of this channel and take them to the next step.

Advantages of remarketing through Google Ads

• Strengthening the brand;
• Direct advertising is concentrated at the bottom of the channel;
• Reduces the cost per click;
• Higher conversion rate;
• Select a specific website.

Remind your visitors Remarketing refers to remarketing to the same person. This way, by marketing the same person more than once, you can enhance your image in their minds.

Furthermore, it can also “remember” your desire to buy when visiting a website. In short, through Google Ads remarketing, you can remind your audience that they have shown interest but have not yet purchased.

Side Dishes

A well-known English term for large companies. Accompany means “to follow”. In other words, through remarketing on Google Ads, you will continue to pay attention to who visited your website, demonstrating interest in products or services and speeding up purchases.

This way, you can be remembered by those who are likely to purchase your products or services.

Do you want to apply this method in your company? Then, request a quote and find out how Beatz can help your business!