When we think about marketing as a solution for more sales, we want to see satisfactory results, right? That's what Riccel, a company that now stands out in the professional cleaning products segment, wanted. And that's what she got.
The main challenge in this work is to develop a content strategy that provides information about the brand and generates more and more visitors to the client's blog and website.
It was with this in mind that we created a specific strategy that suited our client's desires and expectations. With trust established, we started a blog that, in 2019, had an average of only 500 monthly visitors.
With our continuous improvement process and improvement of strategies and content, today Riccel has an average of 7.000 organic visitors monthly.
Um 1300% increase in the number of organic visitors in 3 years of work.
Furthermore, one of the main points designed for Riccel was communication with the lead base. To achieve this, we established a personalized strategy for sending emails with high conversion power.
One of our campaigns, for example, generated a reduction of around 59% in cost per lead (CPL). This is because we knew how to quickly reconcile organic and paid media strategies, thus efficiently using the defined budget and audience engagement.
In this first semester alone, Riccel has already identified more than 70 sales opportunities organically. In other words, more than 50% of the opportunities generated, in just 6 months, were won through efficient content and strategically designed for Riccel's success.
As you can see, the entire strategy was designed to achieve what Riccel was looking for through its investment in marketing. To achieve this, we have assigned a team specialized in creating content optimized for search engines, as well as a team of extremely qualified professionals in paid media.
In this way, it was possible to establish a collaboration system between the strategies and, thus, expand the results obtained.
Furthermore, we put into practice a methodology that has been tested and improved over the years. In this way, further enhancing the chances of good results for Riccel.
With this, we attributed the creation of content that combined creativity, understanding of the persona and the best SEO techniques. So, we could increase the number of keywords ranking and, consequently, arrive at the results presented in this case.
Beatz also has a content strategy designed especially for your company. With years of experience in the industrial market, we have the expertise and qualities you need in a marketing agency.
We know exactly how to reach your customer and turn them into an opportunity for your company. Furthermore, we have everything you need to gain the recognition your company needs to become a reference in the segment.
Through highly attractive content with never-before-seen conversion power, we can transform your company into our new success story. After all, our growth depends on the growth of our customers, which is why we do our best to move forward together.
All of this, through a simple, but not simplistic, method that can be applied in your company. Find out a little more about the Trust Marketing.
In a conventional marketing strategy, it is understood that your company needs several steps to achieve the expected results.
You, as a professional in the field, should know that several agencies will offer you unique methods that will bring fantastic results in a short time. To do this, you will only need to follow 5, 10, 15 or 20 extremely important steps.
Beatz, through experiments and concrete results, proves to you that it is possible to have tangible results in just 3 steps. Recognition, trust and sales. That's just what you need.
Generate recognition and make your company seen as a reference when it comes to the area in which it operates.
Extend the relationship and gain the trust of your leads, facilitating the presentation of a proposal, as well as transforming your company into a solution to the main problems that the potential client may face.
Finally, being present at the right time, finalizing the sale and transforming an opportunity into results for your company.
And all of this can be just a click away! If you've been reading this far, you know that we have everything you need to improve your company's marketing and start generating the results that your company can present through the right strategy.
But before we go any further, we need to talk about that future. What do you think about scheduling a meeting for this conversation?
Fill out the form below with your best information and one of our experts will get in touch to talk about the successful future that awaits your company.
Don't waste time, we are waiting for you!