Inbound marketing in Morungaba

Continue reading the text, and I will explain everything to you!

What does an inbound marketing agency do?

An inbound marketing agency specializes in helping companies implement strategies to attract, engage and convert potential customers effectively by creating relevant, quality content. Among the activities that an agency focused on this field does, for example:

• Strategic planning;
• Pain mapping;
• Definition of public-bowel and persona;
• Keyword research;
• IF THE;
• Content creation;
• Data analysis.

Above all, these activities are used to establish greater proximity between the brand and the potential customer. As I mentioned before, inbound marketing is the first stage of the purchasing journey and it is what enables the development of processes, which tend to result in the final stage, the sale.

Therefore, here at Beatz, we apply the “Trust Marketing” method, which carries the principles of Inbound marketing and involves a lot of creativity in content production, to strengthen your brand and reach more customers efficiently. .

Now that you know what an inbound marketing agency does, it’s time to understand its objectives.

Find out more below!

What are the goals of an inbound marketing agency?

Well, as I mentioned above, inbound marketing aims to ensure the phases of the purchasing journey: attract, relate and convert. At Trust Marketing, we organize these stages in the sales funnel, such as: knowledge, trust and sale.

In any case, the objectives of an inbound marketing agency will vary according to the needs of each client, but there are generally purposes, such as:

Increase organic traffic

One of the main goals of inbound marketing is to increase organic traffic social media or company website. This is accomplished by creating relevant, original and quality content, optimized for search engines (SEO). Thus, visitors who are interested in the products or services offered by the brand tend to start a relationship with it, thus increasing the chances of conversion.

Engage and nurture leads

An inbound marketing agency works to engage and nurture leads through marketing automation strategies, email marketing and relevant content. Thus providing useful and personalized information to maintain the interest of leads and correctly guide them through the sales funnel.

Increase brand visibility

The agency seeks to increase the brand's online visibility and recognition. This can be achieved through the creation of quality content, an active presence on social media, search engine optimization, partnerships and collaborations, campaigns and a host of other actions.

Increase conversion rates

We work to optimize conversion rates at each stage of the sales funnel. This can be done through testing and optimizing key elements such as CTAs, landing pages and forms, nurturing leads and, consequently, increasing the number of effective customers.

Measure and analyze results:

An inbound marketing agency carries out constant analyzes to measure the performance of integrated strategies and campaigns. This involves tracking metrics such as website traffic, conversion rate, social media engagement and return on investment (ROI), in order to adjust and optimize strategies based on the data collected.

You have already learned about the concepts of inbound marketing, what an agency specializing in this field does and what its objectives are. Now, let's understand what methods Beatz uses to achieve all these objectives! Are you curious?

So, continue reading below!

What is the procedure used by Beatz to achieve results?

In summary, in accordance with what I mentioned above, Beatz relies on the Trust Marketing methodology which, as the name suggests, proposes a relationship of trust between the brand and the customer. Therefore, the agency has some procedures in place to guarantee the client the desired result. Among them are, for example:

1. Goal definition/KPI's

In the first step, we understand and define, together with the client, tangible objectives and goals that can be achieved through the implementation of the marketing strategies that we will outline for them.

2. Benchmarking

In the second stage, we analyze companies that compete with our client and are a reference in the market. We research and bring essential data so that your business becomes unique and different from others.

3. Target Audience and Persona

In this step, we carry out market research to understand who is or will be the target of our communication. From there, we begin creating the persona, directing and aligning the speech in the most assertive and specific way for our recipient;

4. Buying Journey

We develop the path that will be followed by the potential client from the knowledge stage to the sales stage.

5. Content Strategy

In the fifth stage, we outline a strategy and define key words, to produce specific, creative, original and high-quality content, which meets the demand and needs of each of the phases, mentioned in the previous step.

6. Advertising Strategy

At this point, after applying all the previous steps, we develop and optimize campaigns that bring you closer to the audience you want, at the right time to close the deal.

7. Marketing Lab

Finally, through data, we monitor your results to promote improvements and continue helping you grow.

The power of an inbound marketing agency is truly impactful, isn’t it? If you have questions or are curious and want to learn more about the methodology applied here at Beatz, talk to one of our consultants right now!

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