CRM: What is it and what are its benefits

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CRM is an acronym that has been increasingly used in the digital environment. But, do you know what it is? With this in mind, we have prepared a special article to resolve your doubts.

What is CRM?

First of all, let's know its meaning.

CRM is an acronym that stands for Customer Relationship Management which, in Portuguese, translates to Customer Relationship Management. It is nothing more than software that manages the company's relationship with its customers. Whether a large or small company, E-commerce, retail, among others.

Its purpose is to increase customer satisfaction and loyalty, in addition to the number of sales. And this is done through the organization and automation of the company's processes, increasing profits and consequently reducing costs.

How does a CRM work?

This software can make your life and your company a lot easier, as you can access it from anywhere on any device. Each software can have its specifications very personalized for each business.

In general, it has two basic functions:

• Customer base: One of the aspects that has been improved is customer registration. It can be done manually or using an existing list with this data.

• Information Record: CRM can store data and present it in a more organized way in the system. History of visits, purchases, preferred means of service, among others.

The marketing and sales sectors benefit most, due to the organization and ease of essential data for their work.

Does my company need a CRM?

If you don't know whether or not your company needs a CRM, here are some signs that indicate your need:

If your sales team is always traveling, you have trouble finding customer data or feel like you're missing out on important deals.

Furthermore, you feel that your company is growing in demand and you are not keeping up. All of these are signs to start working with CRM.

Benefits of using a CRM

Using this type of software can bring several benefits. Some of them are:

Broad view of the company

Many people have difficulty seeing all of their company's processes in a broad and organized way. The software, through its resources, facilitates this vision.

This makes decision-making faster and more accurate, as you easily know everything that is happening.

You will also be able to see the weaknesses and strengths of your teams, and thus improve the quality of your employees and the service provided.

In addition, it will also be possible to view the problems that hinder the company's development, and which are the best sales or contact channels, whether physical, by telephone, social media, Among others.

In short, your eye for the business will be like that of an eagle.

Productivity

Productivity is always sought after by companies. However, maintaining it for a long time is more difficult. CRM will also help you with this issue.

This is because the software improves your team's communication, data organization and processes become more efficient. Working hours are optimized and work becomes more efficient.

Follow-Up Control

Monitoring the customer throughout the sales process is essential for every business. However, it takes organization to carry out the follow-up.

CRM will help with this too, so you will know how to better deal with leads and make more sales.

Improvement in Strategic Planning

The software stores accurate information, so you will have an easier time organizing your planning.

In it, you can store information such as customer interaction history, contact data, customer purchase history, performance of sectors and employees, among others.

This way, with this information in the palm of your hand, your strategic planning will improve and, consequently, your results.

performance monitoring

One of the advantages of using CRM is monitoring the performance of your teams and employees in real time. It shows you the sales indicators, leads, among others that each salesperson has.

Furthermore, you can follow it from any device and at any time. Even if you are at home, you will be able to see the indicators on your own cell phone.

At the same time, with this data, you can adjust your sales team and see the points that need improvement, whether the direct marketing, indirect, among others.

This way, you will increasingly have better results.

Increase in average ticket and sales

The main purpose of this software is to help you increase the number of sales. With all this organization and vision, they will certainly increase.

In addition to helping with the first sale to a specific customer, it also helps you to better understand what this customer is looking for, and build loyalty with your brand.

Strengthening your brand

Because of these reasons, customers will become loyal to your brand and it will be strengthened. Therefore, these customers will receive differentiated service from the first contact with the brand to after-sales.

So, now that you know more about CRM, analyze whether it is viable for you and your company. Furthermore, don't forget to hire a quality and safe service.