Social media: how to use them to increase your company’s authority
We live in an era where most people live connected, especially on Social Media. In Brazil alone, according to a 2020 Hootsuite survey, 49% of the population are active users of social networks, and this number represents around 3,80 billion people.
This clearly shows the impact of digital transformation on our lives. However, this isn't just restricted to our people, it has completely changed the way we do marketing.
After all, Social Media has become a very effective means of communication, full of interesting possibilities for the marketing sector. Furthermore, the social networks we have are constantly improving and new ones that are even more dynamic and attractive keep emerging.
What are Social Media
Social Media, contrary to what many think, is not the same thing as Social Networks, after all, networks focus on relationships and sharing values, objectives and ideas.
While social media is defined by Andreas Kaplan and Michael Haenlein as “…a group of Internet applications built on the ideological and technological foundations of Web 2.0, and which allow the creation and exchange of User Generated Content (UCG)”.
Simply put, social media is a broader term that represents platforms where users can share information, that is, every online environment that allows the delivery of content is social media.
Of course, it is possible to share content through social networks. This means that they can also be a social media, but they are not like YouTube or Blogs, where there is social interaction, but the focus is on sharing content.
Types of social media
There are several social media on the internet, all with their own dynamics and formats. The main ones are:
Blog
These are one of the best known on the internet and continue to be on the rise, despite changes within the digital landscape. Furthermore, they are the choice of 53% of marketing professionals.
Content social networks
These are interaction networks focused on sharing content, such as: videos, texts, images, etc. This is where YouTube, Medium and Pinterest come in.
Social Media
As said before, they can play the role of social media, especially with the improvements that are being made to them. The main ones are:
Still undefeated as the largest social network in the world, we have Facebook.
It offers pros, such as: audience of 2.1 billion users, with an average of 8 clicks on ads per user, according to Hootsuite. And it offers better audience segmentation, according to Statista.
The favorite of many influencers and young people around the world. It is a social network that continues to grow and offers advantages such as brand awareness and more engagement for brands.
It is the social network that unites business and relationships between people, companies and organizations.
LinkedIn greatly benefits B2B companies, as 80% of leads for these companies come from this social network. In addition to being a great means of recruitment and selection.
Anyway, these are just three of the main social networks that we can use to implement a marketing action.
How can we help you
It is very difficult to structure a Digital Marketing campaign without using social media, so, when planning the campaign, we will:
Carry out persona analysis
It is essential to know where your persona is, what they consume, what social media they use, etc. With this knowledge it will be possible to outline many points of the campaign strategy.
Choosing the best social media for the company
Now let's choose the best social media for you to get in touch with your persona. At this stage it is very important to carry out an analysis of the company's direct competitors, to find out what is working and what can be improved.
Create a schedule
Constancy is something very important within a social media campaign, as it keeps the public engaged and following your brand. When this frequency is broken, there is a possibility of falling into oblivion.
Therefore, it is very important to create a schedule for publications, to be able to maintain consistency and even make some quick changes, if necessary.
Monitor metrics
Analyzing metrics is part of all campaign planning, after all, only then will we know if it is necessary to change any publication or the success and rejection rate of a certain marketing action.
As you can see, social media is an incredible medium where you can reach hundreds of people with one post, and build a relationship with these potential customers.
So, if you want to strengthen ties with your customers, get in touch contact us!
