Direct Marketing: don’t avoid talking to your audience
If you want to speak effectively to your customers, perhaps it's time to invest in Direct Marketing, which is nothing less than several strategies that aim to get in direct contact with potential customers.
This marketing method prioritizes efficiency, converting more, without requiring large investments. Therefore, an ideal method for small businesses that don't have much of a budget to attract customers.
But, what is Direct Marketing??
Direct Marketing consists of a set of marketing strategies, which focus on promoting products or services through actions or direct contact with the public.
Its concept went through some changes over time. However, some “old” methods continue to be used, such as: direct mail, telesales, telemarketing, etc.
What changed was that, with the digital reform, new methods emerged, such as email marketing and some personalized digital actions.
Furthermore, Direct Marketing focuses on seeking people who already have an interest in your products or services, after all, it is much simpler to convince someone who is already interested in carrying out the purchasing action.
Therefore, as already said, it is a method that prioritizes efficiency, that is, low budget and quick responses.
What are the types of Direct Marketing
Direct Marketing can be done in several ways, some have been present for years, while others emerged with the digital revolution. So, let’s look at the types of Digital Marketing:
Telemarketing
This one is difficult for anyone who doesn't know. It consists of call people on a list, in order to ask for opinions on a certain product or service, offer support, ask for donations or even for political and sales campaigns.
E-mail Marketing
In it, emails are sent to customers who registered through the website or landing pages.
Direct mail
It is advertising material sent to a certain person's address.
Catalog Marketing
The company sends a printed or online catalog, which contains the complete product portfolio. This is very common in door-to-door sales.
The benefits of Direct Marketing
Right away, we can mention that Direct Marketing offers the advantage of offering your product or service directly to your customer, but this is not the only advantage. After all, through it it is possible:
- Increase your sales volume;
- Measure the conversion rate of your campaigns;
- Provide relevant and interesting content for your customers;
- Establish a closer relationship with customers;
- Better define your persona according to your goals;
- Keep the company present in customers' daily lives.
How can we help you
To implement Direct Marketing into your Marketing strategy, we will follow very important steps such as:
Target audience analysis
The first step is always analyze the target audience of your company, to delimit data such as: age, gender, income, location, etc.
Choice of approach
After analyzing the audience, it is necessary to evaluate the best way to reach them, where we will combine the tone of the message with the means we will use to disseminate it.
Choice of tools
Having defined the approach, we will choose which tool fits best among the various options.
Tests
In the testing phase, we will separate your audience into smaller groups, to do an initial test, so we can analyze the results to find possible flaws in the action.
Measuring results
There is no success in marketing campaigns without monitoring metrics, so the results of each phase of the campaign will be analyzed. This way, to be able to define the success of the campaign and be able to identify strategies that work for future campaigns.
With this, we show that Direct Marketing has managed to remain strong over time, adapting to digital changes and is still a very effective approach. In addition to being able to attract and retain customers.
So, if you want to directly approach your customers to obtain results in a short space of time, without having to spend a lot of money, invest in Direct Marketing.
Get in contact us to give all this efficiency to your business!
