Link building from A to Z: all the terms you need to know
You have explored the full potential of link building, in your company's SEO strategy? You must have at least heard of this tool. But what we want to say is: you need to apply it as soon as possible.
Despite the various myths surrounding this word, regarding its complexity, it deserves attention. Because gaining quality links is much easier through it.
However, to achieve a good result, it is crucial to know this tool in depth. To do this, continue reading and discover the link building glossary that we have separated for you!
What is link building?
Before the terms, let's better understand what link building actually is.
In general, this tool is made up of a series of techniques applied to gain relevant and qualified links from other websites. This is done, therefore, to boost the site's reputation and authority in search engines.
In other words, your website's organic positioning rises, resulting in more traffic. Therefore, it is possible that this is a Google ranking factor.
Even because, when investing in link building you don't just place value on the number of links exchanged. But, in the quality of each of them.
Care to be taken in link building
The exchange of links between sites must be coherent. And this is one of the biggest premises of link building. Because it is crucial that you make this transaction with sites that make sense for your brand.
Imagine, for example, that you are developing the SEO strategy for a concentrated cleaning products company. It won't make any sense to exchange links with a sports portal, even if it has high domain authority.
This is a meaningless exchange and can sometimes be penalized by Google. And this will directly reflect on the organic positioning of your website.
Link Building Dictionary
Check out the main terms of this tool now.
A
Alt Tags
These tags are used to describe the images used in the texts. Thus, its main function is to describe the image for visually impaired users.
Target
This is the page you want the link to take your user to.
Competitiveness analysis
Also very common, like competitive analysis, this is a strategy used to study and, above all, identify the links used in links from other sites. To do so, the ideal is to create a list of competitors and check their content.
Noise Anchors
These are keywords that point a path to the reader, such as “site”, “click here”, among others.
Attributes
This is the deepest description of an HTML element, which is always specified in the initial tag.
domain authority
This is the metric that shows whether your website will rank well.
B
Backlinks
Also known only as links, they can be incoming links and incoming links. Therefore, backlinks are all links applied to other websites and portals, which point to your website.
Bots
Popularly called robots, spiders or crawlers, bots retrieve information from websites.
C
Canonical
This is the element that points search engines to the desired pages to use as original sources. Its main function, therefore, is to avoid duplicate content.
Quote
This is the company's relevant information, which indicates to search engines the reliability of this business. Therefore, data such as address, telephone number, company name, among others, are used.
Class C
Class C network or block, these are IP addresses.
Domain Rating
It is the metric designed to indicate the strength of the website's link profile.
URL Classification
This is the metric that indicates the strength of the target’s backlink profile.
Contents
These are videos, texts, e-books, infographics and other materials designed to be consumed by the reader. Understand more about content strategies, by clicking here.
duplicate content
Despite having several reasons, duplicate content can be bad for Google metrics. Therefore, it is crucial to prevent this from happening.
Evergreen Content
Evergreen content, in free translation, is content that does not become outdated easily.
Source code or Source Code
It is the programming code for the pages, which can be viewed in the browser. But, not all codes are seen this way.
D
Deep links
These are links that go to other pages, different from the home page.
Deindexed
These are sites expelled from search engine indexes. This happens for several reasons, but the main one is violating the guidelines.
Google Webmaster Guidelines
These are the indexing guidelines. Therefore, it is crucial to know and follow them, so as not to be penalized.
directories
These are all those sites that make a catalog of other sites. However, even though many are valued, especially local ones, some are spam lists that do not bring any results.
Disavow
You have the option to deny some links from being credited to your site. So when you do this, you end up reporting it to Google to make it easier. In any case, you can send a deny list to the company.
Disclaimer
This term is very common in several areas. However, in link building, it is the notification about purchasing links from a page. Or, sponsored content.
Public Relations
This is the term that refers to contacts made with other websites, to talk about the interest in exchanging links. This contact can be, above all, by email, telephone or social media.
E
IP addresses
It is the computer's identification, formed by a series of numbers.
Link scheme
This is a violation of Google's guidelines, configured, for example, by the use of links that manipulate a site's ranking in search engine results.
F
Trust flow
This is the categorization of the website.
G
Google Analytics
It is the free tool, which offers all the information on your website.
H
Href
Anchor tag attribute, for links that contain URL.
I
indexing
This is the tracking and cataloging that a search engine does on a website.
Mobile-First Indexing
It's the mechanics that Google uses to index websites recently. So this is about crawling and indexing the mobile version first. In other words, if your version is just the desktop version, only that version will be indexed.
Infographics
This is a very common content format, made up of texts, graphics and images, in the same content.
J
JuiceLink
It indicates the value of a link. Even though it's not a popular term.
L
Landing Pages
These are the pages created to collect contact information from potential customers. Also known as leads.
Cleaning
This is a necessary action to eliminate links that may be bad, or even spam. Additionally, it could be the adjustment of any other issue regarding the website.
Second level links
These are those links installed on websites that, in some way, connect to yours.
Editorial links
These are donated links, without prior request.
Inbound Links
These are the links that other sites install in their content, which lead to yours. These are called inbound links.
image links
It is the link through an image, which connects to another, whether internally or externally. Because not all images contain a link.
Internal Links
These are the links installed in the content of your website, which lead to other websites. They are crucial for navigation and traceability.
Unnatural links
Refers to sponsored links, spammys, or those that make up a link scheme for ranking.
Unfollowed Links
These are those links that receive the rel=nofollow tag on a link, to indicate that it should not be counted for the website it points to, by search engines.
Broken links
It's definitely a broken link, leading to a resource that doesn't exist.
reciprocal links
These are exchanged links. In other words, link A leads to link B, and vice versa.
footer links
As the name suggests, these are the links present in the footer. Previously, they were considered spam. But nowadays, they are no longer.
Followed links
This term is used to indicate to search engines that they credit the links to the indicated destinations. This way, they get a higher ranking.
Hidden links
These are encoded links, so that they are not visible as links.
Toxic links
These are those links used to harm your website.
M
Sitemaps/Sitemaps
This tool tells search engines how to find all your pages on the web.
Content Marketing
This is the strategy of creating content that is interesting to attract and create links after being shared.
Brand mention
These are all mentions of your brand, within content on websites, blogs and social media, without creating a link.
Models
Used by experts, it presents a sample that can be modified to promote links. In other words, it is just the outline of something that is frequently applied.
O
Off page
Describes, in general, the practice of off-page SEO. Even because the links are installed outside the website. In other words, they do not necessarily work directly with the website.
On page
Unlike off page, these are links from the SEO website itself. This is a widely used strategy, above all, to improve position in search engines.
Open Rates
It is the opening rate of emails sent to leads.
Search operators
These are the words and/or symbols used to help contain a search.
P
PageRank
This is a Google metric that indicates the importance of a website.
Links/Resources Page
These are those that present several links, to serve as a resource guide.
Page not found
Well known as the 404 error, these are pages that are not at the same address. Or, they were permanently deleted.
PBNs
In Portuguese, Private Blog Network, are networks made up of websites.
Manual Penalty
This penalty is, above all, different from a problem with algorithms. Therefore, it can be corrected when Google sends the notification manually. When this happens, the ideal is to make the repair and request a new consideration from Google.
Guest Posts
These are articles written by creators who do not usually write for the website on which they are posted. However, high frequency of guest posts, with rich anchors, is considered a violation of Google's link building guidelines.
Sponsored posts
As the name suggests, these are posts published for payment.
R
Robots.txt
It is a text file, which instructs search engines. Most often used to block trackers from specific areas.
S
SERPs
When searching for a term in search engines, a page with the results appears. SERP is the name given to these pages.
spam
It's all the things online, which stand out for being unwanted or unsolicited.
T
Open Rates
This is the number of leads that receive and open your emails.
Click Rates/CTR
It is the metric that indicates, above all, the number of people who click on a link, compared to how many times your website is shown somewhere.
Conversion rate
It measures the number of users within the page, who complete a specific and desired objective. For example, filling out a form, purchasing a product, among others.
Anchor texts
These are the texts contained in an anchor element, together with the keywords clicked on to then lead to a landing page.
Traffic
It indicates the volume of visitors to a website or specific page.
U
URLs
It's a web address.
V
Speed
This is the speed of growth of the links built.
W
widget
These are the bits of code embedded in pages. Most of the time, they are designed to provide links back to the page.
So, did you enjoy learning about the link building dictionary? Therefore, continue our blog, to discover more content. Especially when it comes to digital marketing and its strategies!