SEO maintenance: your practical guide to website optimization
You know that here at Beatz we prioritize planning a lot, this is a fact and can be seen in all our texts. It’s no different with SEO maintenance strategies.
It is very likely that in your busy day-to-day life, some SEO steps are started, but never completed. After all, this is very common in the digital marketing market.
But, understanding the importance of strategic planning now is the best way to optimize your ranking in the SERPs.
Therefore, today I am going to reveal to you all our secrets for obtaining the best positions on online search engine pages.
Follow the text and check out all the details!
Planning for SEO maintenance
Well, at this point in the championship, I believe you already know that the planning and formulating strategies It's the best way to improve your results.
This is because, especially when we talk about marketing, having a schedule for analysis and actions can help you prioritize activities.
Thus, the most harmful receives the highest positions, and the one that provides the most time for a decision comes down. However, we cannot use this as an excuse to “let it go”.
It is necessary to pay due attention to all your notes and, therefore, define a schedule for the steps to be followed.
Obviously, your day-to-day professional life may be different from your daily life here at Beatz. However, there are some steps in our analysis that can help you customize your schedule.
Check out all the tips we have introduced into our routine below and learn how to carry out SEO maintenance on your website in a practical and quick way.
Step by step to optimize websites and various content
As a proposal for an SEO maintenance calendar, the division into daily and monthly tasks was the most appropriate separation for everyday life.
Therefore, I have separated some topics that you can cover in each period. This makes your daily life easier and prevents you from forgetting any steps.
Daily tasks for SEO maintenance
Education is something that must be done with certain constancy. Therefore, it is necessary to set aside time so that you can update yourself on what is happening in this broad market.
As we know, marketing is a field in constant development and also very vast. Therefore, those who do not look for new tactics are falling behind in the market.
Furthermore, this is the best way to guarantee a good repertoire for your creations and also ideal for your SEO management plan.
In other words, it is time to analyze what is working in the market and what your competitors are doing.
It is important to highlight that this is a task that must be done daily. This way, there is no chance of you being uninformed.
Another fundamental point is the recognition of metrics. This way, identifying points to be improved will become a daily task.
This way, you will be able to define the following problems and determine a deadline for their solution:
- A specific or aggregated drop in positioning;
- A drop in organic traffic;
- A decrease in sales or lead volume.
However, there is no point in following these steps and doing nothing with the information obtained. You need to update your SEO maintenance tactics.
Monthly steps for optimizing strategies
Thinking about a longer period of time, focusing on analyzing results and adapting your ideas is recommended.
Therefore, preparing a report on a monthly basis becomes essential to see the results obtained more clearly.
Furthermore, from all the information you obtained during the first month of your strategy, you will have a greater repertoire for optimizing your SEO maintenance plan.
Thus, extracting maximum results from your team and formulating increasingly better management tactics.
But, after all, which reports are essential in this process?
Above all, your KPIs must be prioritized. Remember when we talked about defining metrics? Well, it is in the formulation of your report that you will indicate to your superiors the results you obtained, in relation to those metrics.
Furthermore, in the reports you can also add insights that justify the deviation from goals and also the exaltation of exceeded objectives.
This way, it becomes easier to identify which points of your SEO maintenance strategy are working or not.
With all this done, it's time to determine changes in your planning and new objectives and goals for the following month.
At this stage, you can also define the need for audits and the period in which they should be carried out. Thus, keeping your website better and better, according to SEO criteria.
It's also time to analyze what has changed in your daily life, both yours and your team's. Thus, determining improvements to processes.
It seems difficult, but I'm sure following these steps will make everything easier.
However, if you still have difficulties with your company's marketing, the time has come to invest in the right solutions, right?
Contact us and see how we can help you improve your results and boost your business. Proven efficiency and quality, check out our success stories!
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