That investment in content marketing is essential to increase your capture of qualified leads, we already know. But, there are other factors that can convince you to dedicate more time to a blog content strategy.
Currently, based only on the CMS WordPress, there are 70 million new posts monthly. This number indicates the great relevance and effectiveness of blog content production, mainly in nurturing your leads.
Furthermore, thinking about competition, around 90% of companies used blogs in their sales strategies in the last 12 months.
That's why staying up to date on the subject is so important for your brand. With that in mind, I brought 3 reasons that will convince you to think about a blog content strategy.
Do you want to understand more about this extremely important resource for brand recognition and nurturing your leads? Follow the text and ask all your questions.
Good reading!
In fact, there are some caveats when it comes to producing blog content. However, strategies that use this platform are proven to be effective.
Therefore, using blog posts in your company's marketing campaigns can further improve your results.
Furthermore, when we think about promoting products or services, for example, many prioritize social media. However, it is important to keep in mind that on a blog, you have much more space to share the details of your brand and solution.
Therefore, the use of blog content strategies and application of the platform itself in your company's campaigns proves to be extremely relevant.
By now, you may have already realized that investing in a blog is not as dangerous as it seems. But there are even more reasons for you to adopt this tool into your routine.
Check out below some reasons for you to start thinking about a content strategy for your brand's blog right away.
You may already know that offering new and relevant content to your visitors is the best way to increase your blog's performance.
Furthermore, this is the most common way to reach the top of SERPs. This is because Google ranking prioritizes this type of content.
But, before falling into the favor of the search engine algorithm, you need to deliver what your lead is looking for. That is, the answers to the questions he may ask.
With this, your brand’s recognition potential will increase steadily. Therefore, your content will be delivered as a reference.
In fact, the greater your investment, the more chances of increasing your brand recognition, not only through SERP metrics, but also through sharing on social networks.
Another reason to start investing in a blog right now is the chance to better understand your customer. But, putting yourself in your visitor's shoes and thinking about the answers they need, it may not be an easy task.
Therefore, there are other ways to achieve this goal with blogs. Comments, for example, are ideal for generating engagement with your audience and are also great sources of content.
Through them, it is possible to identify possible text topics. As well as receiving feedback on your work and adapting it.
Using your blog as a source of reliable information will bring more authority to your website. Thus, enhancing the relationship between you and your visitor.
Furthermore, as we saw previously, blogs are great for nurturing your audience, that is, making them understand more about your brand and solutions, little by little.
Thus, it is possible to prove your experience in the topics covered, through the relevance of the published content and the usefulness of that text for your persona.
And now? Do you think having a blog could be interesting for your brand?
Access our site and see how Beatz can help you in this new stage. Or else, follow our blog and have access to countless tips for planning and producing your content.
To the next!