The search for a product, service or brand is much more specific when using Google Adwords. This is because this tool makes ads even more precise, based on keywords, for example.
As we already know, Google is the most used search engine in the world. And to facilitate dissemination, Google Ads is in a strategic position in search results. Ads are personalized, meaning they are displayed based on the user's search interests.
The main advantages of advertising on Google Adwords
Google Ads, called Google Adwords until the year 2018, provides accurate metrics and excellent coverage. Therefore, it has many benefits. Continue reading and see all the advantages of advertising with Google Ads!
From the moment you log into Google Adwords or ads, you know the variety of tools it offers. Among them, for example, is the possibility of controlling the campaign budget, how ads are charged, among other items. Among the options are control per click (CPC), per views (CPM) or per ad results (CPA).
Therefore, you will be able to create text, video, image or application ads in order to generate or increase revenue for your brand through sponsored links.
This is a basic function! This means that it does not depend on the target audience.
This is because each audience has a channel that produces more results. Therefore, another important benefit is the ability to choose whether your ad will search for leads by location, such as: your region, state or country.
Additionally, with this tool, you can track metrics like:
Ad performance
With this, you can know how many people saw your ad and search for the image of the most relevant customers for your campaign.
This way, you can better understand your audience’s profile and think about developing campaigns tailored specifically for them.
Ad testing
Here, you can test what works and what doesn't. This way, you can make changes to your campaigns and monitor whether they actually produce results.
Therefore, whenever necessary, you can adjust your budget and end your campaign without paying anything. Additionally, there are other advantages, such as:
- Show your ads to the right people at the right time;
- Increase in visits to websites, blogs or login pages;
- Leads that generate more leads;
- Fast results.
Cost control and low investment
As mentioned above, campaigns can be programmed based on Cost Per Click (CPC). This allows you to only be charged when your ads are clicked.
In other words, this tool makes it easier for you to place a spending limit on your ad. Additionally, you can limit the campaign's daily or monthly budget, for example. This makes it easier to control the budget available for your campaign.
However, this tool is not the only thing that facilitates this issue. COM is another option to do this control. With it, the ad is charged for every thousand impressions.
In other words, you will only be charged after your ad has been displayed a thousand times on Google pages. If the person clicks on it, enters your website and does not purchase, for example, you will not be charged.
Therefore, it is important to have a specialist team to identify the best option to achieve the expected results for your company.
How to run a Google Ads or Google Adwords campaign?
Here at Beatz, we follow the steps below to create a campaign:
- Defining objectives: options include campaigns to install applications, campaigns to receive telephone calls, remarketing, capturing emails, among others.
- Definition of keywords: we carried out a study, according to the brand, product or service, online ranking of social networks and website, to identify the keywords with the most potential for this campaign;
- Advertising writing: according to all research, writing is done to attract the public searching for specific keywords;
- Advertising design (in the graphic advertising network): the look of the campaign is created, especially for the displays;
- Advertising management: we monitor the entire evolution of the campaign, taking care of the metrics;
- Advertising optimization: we identify points to be improved and make the necessary adjustments;
- Finally, we create the smart report, providing data about the next step.
Ads on Google
Google Ads is Google's advertising platform. In other words, you can advertise here for a fee on the Internet's largest search engine.
Google is associated with innovation, knowledge and technology, and this actually happens. Therefore, through Google Ads, we can obtain effective results in a practical and fast way.
Therefore, by positioning ads accurately and intelligently, Google ads allows you to have an excellent ROI (return on investment) and achieve great results.
As a result, investment in the platform will generate the long-awaited return. For example:
- Increase in traffic;
- Lead generation;
- Sales.
However, these announcements must be made and scheduled by experts in related fields.
Then contact Contact us and start working with this tool!