Video production

The skeleton of an advertising piece considers visual content as one of the attractions for increasing Internet traffic. Therefore, investing in different video production formats becomes an exceptional strategy for achieving a high number of conversions. 

According to Hubspot research, 83% of marketers said video strategies can significantly increase ROI (return on investment). In this sense, exploring new audiovisual format techniques becomes advantageous in the long term.

Furthermore, there is no doubt that Youtube remains the second largest search engine on the Internet. The change in behavior explains a change in consumption of another format, consequently innovating traditional patterns.

How to explain changes in user behavior?

Compliant article published by Forbes Americana, the fluctuation in user behavior is not something recent. On the contrary, this happened in mid-2013, since the creation of the late Vine – a social network that prioritized short videos, a distant cousin of TikTok.

However, during this period, during a Super Bowl match, experts carried out tests with one-second ads. The result of this experiment was the return of millions to revenue.

Furthermore, we cannot forget about AI. It works as an extension of the mind and can bring benefits to creation, becoming the main facilitating agent when it comes to content creation. In general, you can notice the changes that have occurred in the market, mainly in consumer behavior. Therefore, it is essential to go hand in hand with these transformations.

Video production: learn about the main formats:

Explore video production, different formats and meet your needs. In this topic, we will show you how you can use visual content to deliver more authority, as long as you have a well-structured script. See below:

• Presentation of products or services: It is a space to explain the products or services you offer.
• Demo video: This format is ideal for explaining how what you are offering is used, helping with long-term relationships.
• Customer testimonials: Still talking about authority, capturing content from someone who is satisfied with your problem delivers more authority to future buyers.
• Rich materials: develop exclusive content in video format. It could be a class or even a tutorial especially for clients.

Video production and storytelling

These videos have a powerful and very effective technique in terms of persuasion: storytelling. So use it to tell a beautiful story through images, characters, voice acting and soundtrack, which produces deeper recognition than words. The conversion is not done alone.

Therefore, it is very important to pay attention to the narrative of the content. For example, animated videos offer many possibilities for creativity and attract users' attention. This way, it all depends on your imagination.

Conversion depends on the ability to persuade, which is an essential skill for any marketing and sales action, right? It's not hard to imagine how video will perform in this regard.

Content video production and return on investment

Video marketing has brought a huge return on investment for the company. Therefore, more than 80% of companies say that videos can generate a good return on investment.

In other words, all content will have a role in the production of videos. If your message is delivered clearly and creatively, the results will come.

Are the formats and channels suitable?

Beatz's expertise allows you to create the right content, in the right format, for the right platform. This way, the results will be better and your brand will be able to enjoy the benefits of video content.

Convenience

For example, videos are considered more useful than blog text. Because they are more dynamic and visually appealing, they can retain your audience for longer. Therefore, it becomes easier to mark the viewer's memory.

Additionally, channels like YouTube can sometimes generate advertising revenue, thus generating another source of income.

Want to create content videos to enhance your company's marketing strategy? Contact Beatz and find out more about our services!