Without a shadow of a doubt, Instagram is a great marketing tool for your company. After all, there are more than 1 billion active users worldwide and it also allows different formats to reach your target audience.
However, achieving good results with the platform can be a challenge for those just starting out. Furthermore, making your posts efficient can largely depend on your understanding of your customers.
If you follow our blog, you may have already seen the post about importance of a content strategy for your company's Instagram profile. But, in practice, do you know which posts deliver the most results for your brand?
This is a common question when we put together a plan for the social network. Therefore, you need to understand several variables that will make your publications more attractive.
With this in mind, we have prepared this practical guide. Here, you will find the main Instagram tips for creating a harmonious profile and sending the right message to your audience.
Do you want to understand how to optimize and achieve greater success for your company through social media? Follow the text and see which post style is most interesting for your business.
Good reading!
Optimize your posts with these Instagram tips
In fact, there are posts that can further demonstrate the strength that your company has, in addition to generating greater engagement with your audience. But does not stop there!
You can also define some interaction strategies and schedule a posting schedule with the themes and practical tips that I brought to you in this article.
Furthermore, it is important to understand that the success of your strategy depends on the knowledge you have about your followers. Therefore, starting research that involves your audience and competitors can help you define the best posts.
This way, you will have greater insight into what the people who follow your content are looking for and also what the competition's strategies are.
Continue reading and see which posts can boost your profile on the photo and video social network!
1. Behind the Scenes
Instagram is the perfect tool to generate public connection with the brand. So, show what happens behind the curtains, let them see how the process of creating your company works.
Whether it’s a product or service, ask yourself: “what is my way of working?” With the answer to this question, you will be able to show much more to your potential client.
In addition to generating a feeling of closeness with your followers, you can also ensure that your customers understand that the investment goes beyond the final product\service. This way, generating more value for your brand.
Therefore, recording your company's daily life is an excellent Instagram tip to improve your results on the platform. But, after all, what to show in these posts?
The answer to that question is: everything. Therefore, go further and look for every detail in everyday life that demonstrates your company's routine, from production to afternoon coffee.
2. Stories
Tell stories!
Explore the path taken by your company and demonstrate your authority through experienced stories. Furthermore, look for references that match the message you want to convey.
This way, you can talk about the journey of a personality that influences you and, thus, tell visitors to your profile what your values are and what you've been through to get to where you are.
Create a plot and tell your audience why a certain product or service has been so successful, talk about your strategies, creation processes, etc. This makes it much easier to demonstrate the efficiency of your brand and also pique the curiosity of your potential customer.
3. Where are you?
Tell your followers where your company is located, thus making it easy to locate, especially when we are talking about businesses that require the customer's physical presence.
But, you don't need to stop there. Show your audience which events you participated in and where you've been too. This is a great way to demonstrate your company's authority, through presence at events that are a reference in the area in which you operate.
Therefore, abuse the use of geolocation and increase the credibility and prestige of your brand among your customers and visitors.
4. Text x Image
Last but not least, use texts and images harmoniously in your posts. This is a good way to generate more shares of your publications.
To do this, use famous phrases from personalities in the area in which you work, as well as content and information that is important to your persona. But, be careful and pay attention to the following points:
- Use short sentences and prioritize a clean layout in the chosen images;
- Create subtitles that function as an extension of the information transmitted;
- Produce texts that allow quick reading;
- Search for authorized or public domain citations.
Now, you know how to engage your audience and demonstrate the strength of your brand with these Instagram tips. The time has come to apply them and watch your numbers increase.
If you need help putting together digital marketing strategies, Beatz is here to help you. Access our site and see testimonials from companies that trusted our work and increased their sales with our Inbound Marketing plans.
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