New Instagram features: discover what's new on the platform

In fact, social networks are great marketing tools. However, you need to understand how to use the features provided by the platforms and, thus, obtain high performance in your campaigns.

This idea is reinforced with new Instagram features, for example. With the new features on the platform, being up to date is more than necessary for you to optimize your results and gain more engaged followers.

The time has come to discover how the new features work and, best of all, how to apply them to your digital marketing strategies.

Do you want to find out more about these new tools on the photo and video social network? Follow the article I prepared especially for you!

See what Instagram's new features are

You've certainly noticed some changes on the social network in recent times. This is because the platform is optimizing the user experience, with features that aim to increase engagement with followers.

Furthermore, with the new functions, it is possible to have greater control over the arrangement of publications, in addition to improving profile management as a whole.

It does not stop there. There are also rumors about future projects for Instagram that could mean more chances of monetizing the platform. I have separated all the information for you to prepare for the future of Instagram. Continue reading!

1. Displaying profiles on maps

Using Instagram to discover places is already very common. But now, you will be able to find recommendations for restaurants, bars and businesses in general, in your region, more easily.

This is because the new profile viewing feature on maps allows you to locate posts that were made near you.

Thus, making the experience of searching for a specific establishment simpler and more intuitive and, best of all, based on posts from other users of the platform.

If this is already a big help on a daily basis, your digital marketing campaigns will be no different. Therefore, encouraging posts with your company's address will make it more relevant on the social network map.

This way, making it appear to people who are close to you!

2. Feed in chronological order

This change is important so that you understand the reason for investing in your account engagement.

Now, platform users can change the way Instagram delivers posts to the feed. Thus, you can select between three options, namely:

• Home page: feed is filled with posts suggested by the social network algorithm;
• Following: only posts from accounts followed by the user are shown;
• Favorites: Only posts from the profile owner's favorite accounts are shown in the feed.

Therefore, it is important to keep in mind that, if your account does not generate interesting content and also does not interact with the public, it is quite possible that your posts are not being delivered.

3. Automatic captions for videos

Accessibility is a concern in the content production of several companies, so now your videos can have subtitles for the deaf community, generated using artificial intelligence.

In addition to making your daily life easier and increasing the reach of your publications, this new Instagram feature allows for a better experience for people with disabilities.

4. Limit comments and messages

Furthermore, it is now possible to establish greater control over the comments and messages you receive. Therefore, the social network now allows you to limit the comments made on your publications.

This way, avoiding negative and aggressive interactions.

Now, you know everything the platform offers to enhance your strategies on the social network. The time has come to apply the new features of Instagram in your company profile.

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