Are you feeling like your company's Instagram profile metrics are not satisfactory? Maybe it’s time to put together a content plan for the social network.
Strategic planning can help you direct your posts, ensuring they achieve certain objectives.
That's because an Instagram content plan can, above all, optimize the performance of your posts.
Do you want to know more about the subject and learn how to put together your plan? Read on and discover all the details behind the best strategies for social media management.
Good reading!
First of all, you need to understand that Instagram is a marketing tool with great potential. In addition to enabling your company to have a relationship with the public, it enables the education of visitors so that they become qualified leads.
Therefore, investing in an Instagram content plan can enhance your brand on social media.
Furthermore, there is no need to battle the platform's algorithm. Because, delivering quality content already guarantees a high positioning for your post.
However, you need to keep in mind that planning your content is very important so that it performs better, in addition to ensuring audience engagement.
Check out the tips I brought you to optimize your Instagram profile posts!
As we saw previously, Instagram is an important tool for your company's brand recognition.
Furthermore, content planning is an essential step for success with the social network.
Therefore, I have put together some tips that can help you perform better on social media. Check it out below!
As you've already noticed, the main rule to start planning content for Instagram is to define your goals.
Therefore, you need to understand which metrics you should prioritize and, therefore, understand the results of your new strategy.
Therefore, understanding the most relevant KPIs to indicate your results is a very important step. This way, you can be more assertive in your goals.
For example, let's say the goal of your strategy is to increase your account's followers by about 20%.
From this, you should think about which results indicators should be prioritized in the process and also which content is most interesting to achieve your objective.
This way, imagine what type of content you will create, what topics and series of posts will be needed and many other points.
Now that you've thought about all this, it's time to plan your posting calendar. See how, below!
Now, with your objectives, goals and KPIs in mind, it's time to define what the consistency of posts will be and how it will be divided.
First of all, it is important to highlight that periodicity is a very relevant metric for the platform's algorithm. Therefore, pay attention to this detail when implementing your Instagram content plan.
Additionally, you can create your calendar based on your brand's needs, whether quarterly, monthly or by campaign.
In this way, establishing the subject that will be covered each day of the week, for a certain period. With this, it is possible to create an environment in which your audience feels comfortable finding out about your company, through the frequency in which the content is delivered.
I hope these tips help you plan the content posted on your company profile. But if you still need help, follow our blog and stay up to date with all the tips we post here!
Or else, contact us. Beatz has a specialized team to help you with the entire content planning process for social networks, blog content and other tools. Inbound Marketing.
To the next!