How Data Driven Marketing can generate more qualified leads

Data Driven Marketing offers brands and companies more effective means of achieving expected results. This is because, having this strategy in your digital marketing industry it's crucial.

Previously, campaigns collected data that often did not present clear paths.

After the creation of data driven marketing, however, it is possible to obtain the safest and most in-depth analyzes, about your customers' information. Therefore, this strategy innovates the way of selecting the target audience.

To show you how this is possible, we made this article with all this concept and application of the strategy. Therefore, Continue reading and get the best results for your investments in digital marketing.

What is data driven marketing?

This plan has as its main objective, achieve a very high level of target audience reach, when we think about filters via data.

Therefore, this filter is made from data collected about customer interactions and customs. With this, the analysis of your interactions with the brand itself, as well as with others from different segments, is taken into account.

It is possible, however, to know the main tastes, preferences, motivations and choices. So, profiling the customer is the best way to reach them.

In short, these data guide:

• what are the desires and desires about your brand, product or service;
• what is the message the customer expects to receive, to create a point of interest;
• and finally, what leads the customer to the purchasing decision.

In other words, data driven marketing is capable of pointing out behavioral trends. And then, it is created much more efficient digital marketing campaigns.

What is the biggest advantage of applying data driven marketing?

With all the improvements that this strategy provides, customers will receive a high-quality experience. Thus, the ROI of campaigns, especially in marketing channels, tends to increase positively.

This is because it will be possible:

• Hit the correct target: Ad and message campaigns become more specific and can reach an even more select audience, according to your proposal. It is also possible to create unique campaigns according to your needs, through personalized marketing strategies, based on the customer's profile;
• Design the right media and invest with certainty: Algorithms and machine learning are tools that indicate much more effective media purchasing. This way, you have a clearer and more objective investment schedule;
• More powerful content creation: In addition to the advantages of media programming, data driven marketing also indicates the ideal path for content creation, to reach the specific customer base, with more property;
• Furthermore, the ideal product is created: analyzing the data that arrives through this strategy can also enhance product adjustments, according to customer demand;
• Delivers a higher quality experience: you convert leads much more easily, whether from new customers or those already acquired;
• Taking advantage of more platforms: multichannel investment becomes possible, based on data analysis. In other words, you reach the consumer through all possible channels, increasing the chances of conversion;
• Increased ROI: As we said above, this is the way to visualize the full effectiveness of this strategy.

The main tools of this strategy

At first, to talk about the implementation of data driven marketing, let's understand what are some of the tools to be used.

Let's start by talking about Google Analytics. This tool is free and displays interactions on your website. With it, you can have a view of the entire behavior of your website, from the origin of access, to the main buttons clicked and the reading time of each page.

As options for CRM, however, there is the Salesforce. With it, you can create a complete customer database.

O SemRush, in turn, is capable of creating a visual analysis of your brand's digital performance. With it, you can analyze your website in relation to your competitors, and measure the main keywords to create your content.

How to create an efficient data driven marketing strategy?

Now that you've learned about some tools, let's move on to implementing the strategy.

Do data analysis to get started

First of all, understand that this strategy is based on data. Therefore, there is nothing that can be done along this path that deviates from this starting point.

In other words, define the desired paths and understand which types of data are most important for your strategy.

With this, you can choose to create customer profiles or understand the consumer journey. However, for each of these possible options, you will need specific information.

After defining the campaign goal, however, it's time to put the analysts into action. They will point out the efficiency of the data and the absence of special information. In addition, KPIs will be created at this time, so that the effectiveness of strategies can be monitored towards your goal.

Invest in automation

Does it seem complex to monitor data driven marketing in your campaigns? Invest, however, in data analysis automation strategies, as well as important tools to deal with them.

Engage your team in this analysis

Since everyone is involved in creating the campaign, it doesn't make sense to limit this data to just analysts.

Spread the information to the entire team. This way, it will be possible to create even more effective products and content.

Re-do the data analysis

Here, however, It is important to monitor KPIs created in the first stage. Therefore, it is crucial to change and make adjustments when necessary, to reach your goal more quickly and accurately.

Data driven marketing best practices

To achieve your objective correctly, it is crucial to rely on the best practices of this strategy.

However, ensure that the right data is used, as well as, access the correct data to be applied. To do this, check the points: completeness, accuracy, timeliness, relevance and formats. By achieving excellence in all these points, your strategy will be optimal.

Still, check and confirm that all this information complies with the General Personal Data Protection Laws (LGPD), as well as the General Data Protection Regulation (GDPR).

Combining these precautions with qualified analysis, you will have an absolutely successful campaign.

Therefore, we know that the data driven marketing It is already a reality for those who want to sell more, in the digital environment, with the quality of the leads created. Thus, it is a A highly recommended strategy for brands and companies seeking high-performance results.

Continue on our blog and learn more about efficient digital marketing strategies. AND contact us, to understand what can be done for your company!