Learn how to use Inbound Marketing strategies and boost your business!
Inbound Marketing, or attraction marketing, is a Digital Marketing strategy that focuses on attracting and converting customers. However, marketing has always been based on interruptions. Companies took people's attention to show how their products could be advantageous for consumption.
However, digital transformation and radical changes in consumer behavior have changed the common concept of advertising. Therefore, the customer is attracted to the company. Its main pillars are:
Want to know how this tool can benefit your strategies? Be sure to read on and learn more about this innovative way of using digital marketing.
Inbound Marketing, also known as Attraction Marketing, is a set of marketing strategies that aim to create and share content for a certain target audience. In this way, these strategies gain permission to communicate with your customers directly, creating a lasting relationship.
Therefore, it is defined as the strategy in which customers come to your company attracted by your message.
We have already seen that Inbound Marketing is a strategy used to attract the attention of leads, applying content that generates value in people's daily lives, with a technique that is much less invasive than those used in common marketing.
Therefore, see the benefits and advantages that Inbound Marketing strategies can bring to your business:
In Outbound Marketing, the strategy is a direct approach to the customer to offer products or services. Therefore, the brand goes in search of the customer.
In Inbound Marketing, it's exactly the opposite. This way, the content is created free of charge and we ensure that the customer comes to the brand.
Inbound Marketing is a consequence of the evolution of the Internet. Therefore, at the current time, whether through search engines or social networks, people prefer to have control and freedom when browsing the internet. This way, they are the ones who decide what they want to receive and how they will receive it.
Therefore, the doors are closing to Outbound Marketing campaigns, while the sales process nowadays is more about creating contacts with potential customers than through invasive actions.
An Inbound Marketing strategy is based on the production of relevant content. Therefore, Check out the main Inbound Marketing tools:
Now that you know more about Inbound marketing, see how the channels work and connect to achieve conversion goals.
Blog – The blog together with the brand website is the beginning of all the work. Therefore, the content must be of quality, produced especially to positively impact the persona created in the strategic planning stage.
Social Media – As an action in conjunction with the publication of content on the company's blog, social media such as Facebook, Instagram, YouTube, LinkedIn, Twitter, among others, are used to enhance the reach of publications and seek engagement with the target audience of campaigns.
SEO – The work of website optimization for search engines is fundamental in Inbound Marketing. The content produced must undergo intensive SEO work to achieve top positions on search engine response pages, such as Google, to reinforce your search marketing work.
Landing Pages – This is the essential moment of the entire Inbound Marketing strategy. This is where the final argument is made to insert the visitor into the conversion funnel. It needs to be well designed to begin the campaign conversion process.
In fact, the main objective of Inbound Marketing is not just immediate conversion. In this way, it also works as a strategy for capturing Leads for your business, such as people who are really interested in your product or service.
Therefore, through this content we were able to understand how important Inbound Marketing is for the strategies of a company or service.
Would you like to use this strategy in your business? So, get in contact Beatz start now boost your conversions and sales!