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Success Case

Find out how AB+ Urbanismo grew 300% in one year, with digital marketing

AB+ Urbanismo is a company with more than 15 years of tradition in the real estate market, which was created with the purpose of developing and delivering urban projects with a focus on residential and commercial subdivisions (closed and open).

In recent years, smart developments have been delivered throughout the state of São Paulo, with privileged locations, offering in one place: comfort, quality of life, safety for the whole family, contact with nature and tranquility.

Furthermore, AB+ is working on the construction of a new development in Belém do Pará, where all residential lots have already been sold. Guaranteeing another great success.

Difficulties

AB+ Urbanismo did not yet have a strong presence in the digital environment. It was a company that, despite always having done quality work in its projects, was not as recognized.

However, with the growth of the market, the company realized that it should be well placed on the internet. Because of this, they came to us.

Strategies developed

To strengthen your image in the digital environment, we use two main strategies: inbound marketing and digital marketing.

Below, we will explain each of them better.

Digital marketing

Digital Marketing aims to promote a brand within the online environment. In other words, this strategy allows companies to use a series of processes with digital tools, to provide products and services more directly to their customers.

Because many people are connected to the internet, businesspeople are increasingly seeking to communicate through social media. Many have their main focus on selling their service or products. But also, in strengthening and recognizing your brand.

With it, it becomes possible:

  • Understand your audience more;
  • Acquire new customers;
  • Receive feedback;
  • Improve relationships with customers;
  • Build loyalty with your target audience;
  • Educate the market;
  • Increase your brand awareness;
  • Generate more leads;
  • Generate more sales opportunities;
  • Reinforce your differences;
  • Increase your profitability.

Inbound Marketing

Inbound Marketing is nothing more than a set of marketing strategies that links the creation and sharing of certain content, for a specific target audience.

Therefore, this action seeks the client's license to communicate directly. Thus, a relationship begins.

In short, Inbound Marketing is marketing in which the public reaches your business through your content. This makes it easier to present your services and make them customers.

Therefore, attraction marketing is also known as the “new marketing”.

Result

Ultimately, with these strategies applied, it was possible to boost AB+ Urbanismo’s sales. We were able to show the public who the company is and its positive points, making it occupy its space in the digital market.

In 2020, AB+ grew 300% and, basically, with sales happening through the electronic market. Therefore, the brand is increasingly consolidated and constantly growing in the real estate sector.

So, have you ever thought about turning your company into a Beatz success story? Enter in Contact with one of our experts and learn more about our services.

Also, be sure to follow our blog to stay up to date with everything about digital marketing!

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