Learn how to make strategic decisions and gain insights based on data analysis
Data is the most efficient marketing resource out there. In this scenario, Data Driven Marketing emerges. We cannot limit ourselves to the most common marketing processes. There is a lot of data available that stimulates intelligence, creates better results and causes assertive decisions in the market.
Therefore, using strategies from this type of tool is essential to improve the performance of marketing strategies in companies and services.
Data analysis based on Data Driven Marketing is multiplying faster and faster and the prediction is that we will have 40 trillion gigabytes of data in the world in 2020, which is about 50x more than when compared in 2011. These Data refers to Gartner and IDC (Internet Data Center).
Therefore, it is important to know how technology can help your company, using data driven marketing resources. Check out what Data driven Marketing is and what advantages this resource can offer your team!
Data driven marketing, translated from English means: marketing driven by data. Therefore, this resource aims to make strategic decisions and obtain insights based on data generated by more than 75 billion smart devices that are used around the world.
Nowadays, we live in an era where analyzing consumer behavior based on this data is no longer an impossible concept. In this scenario, data driven marketing is the new rule, as well as other technologies such as:
This data is the result of customer interactions on social networks, virtual purchases and even online search data. Therefore, due to modern technology, companies are able to know and understand their consumers in the most complete way possible.
By collecting and analyzing the right data, marketing teams can focus on certain consumer behaviors. An example of this is knowing where and when they use social media, or what types of content they react to.
Without a strategy, it can be difficult to think about how to correctly use customer data in digital marketing. The biggest challenge for teams is that they may be faced with a lot of research and data, but not know exactly how to proceed with it.
The main benefit of data driven marketing is the ability to create relationships, which add value to both the customer and the company.
Therefore, on the customer side, this allows them to feel more connected to your brand, as they can interact with their chosen devices on any platform and receive only the offers and communications that are relevant to them. For the company, the benefit is that communication is more effective and the passage of leads from the top of the sales funnel to the conversion stage becomes more efficient.
Cloud Computing-based marketing platforms provide versatility for any device or channel. Therefore, the best data driven marketing strategy uses data to allow your team to discover which channels are most used or preferred by customers to contact them.
However, it is also essential to understand that the data analysis it goes far beyond indicating the best channel to approach your customers. It also tells you how to reach each customer and more efficient offers to send them. .
Marketing is always evolving. Therefore, your team should not adopt a single behavior as correct. For the strategy to really be data driven, you need to make sure that all customer data and feedback is being incorporated and analyzed to measure results.
The best CRM tools can help your company not only build better customer relationships, but also measure the effectiveness of your marketing efforts. Use them to help eliminate your company's weaknesses and provide a better marketing experience.
Nowadays, it is easy to jump on the bandwagon of available data, constantly developing technologies, as well as new tools and methods.
Therefore, it is important to stay focused on the main objective: increasing your brand recognition and your customer base.
As tools and processes are constantly evolving, chances are that marketing will only become more complex. That's why cloud-based platforms can help simplify things.
In fact, data analysis through Data Driven Marketing allows for more assertive and more detailed decision-making regarding marketing strategies for companies and businesses.
Then, access the contents of the Beatz and learn about various digital marketing tools!
If you still have doubts, talk to our experts. We will be at your disposal!