O B2B Marketing It is a strategy increasingly adopted by companies that involve buying and selling. Stay informed and see how to apply it in your business!
Many phases need to be completed before the products reach the end consumer. As they deal with a more consistent and segmented demand, it is common for many brands to try to supply other businesses. This involves more than just the raw material. It also involves the services necessary to carry out the company's activities. Therefore, this is where B2B marketing comes in.
Continue reading and learn more about this important market strategy!
The B2B (Business to Business) marketing strategy, translated from English: business to business, concerns the buying and selling relationship between two companies.
The main difference between B2B marketing and other strategies is that B2B buyers are more objective. This means that, What matters to them is the return on investment and cost-benefit. They do not get involved with issues of status, popularity, emotional factors and identification with the brand, as most individuals do when purchasing a product.
In this way, maintain a good relationship with the consumer is indispensable in B2B. Negotiations between buying and selling companies require a high level of trust between those involved. Furthermore, this type of sales occurs in cycles.
Therefore, this makes customer satisfaction essential for your return.
Check out the types of this type of strategy:
Using B2B marketing in your business is a practice that can bring benefits to your enterprise. Therefore, among the main advantages that can be acquired with this investment is the possibility of establishing long-term relationships.
This happens because transactions occur cyclically. Therefore, if you offer a quality service or product, this will stimulate the performance of the purchasing company.
Another advantageous factor is that, as we deal with very specific accounts, it is easier to control the churn rate. This rate measures the number of customers who stopped doing business with your company in a given period of time.
Another positive point is the prices. The B2B model usually works with higher value transactions. Therefore, a low volume of closed deals can represent a large profit for the company.
One of the main differences between B2B (Business to Business) and B2C (Business to Customer) marketing is that in B2B transactions occur in a cycle. In B2C marketing, as it deals with individuals, it is much more difficult to predict when purchases will be made. When selling to companies, it is easier to predict their purchasing needs according to production planning.
However, end consumers make their purchases in a simpler way. While companies need data, studies and time to define whether their product is ideal, people who enter a retail store do not exercise as much planning. Therefore, they buy impulsively.
Another difference is the size of the market in each modality. In B2B, we observe a more vertical market, with limited options for each type of service.
On the other hand, in B2C, relationships are increasingly horizontal, providing consumers with a range of alternatives for purchasing the same product.
Check out some tips for applying B2B marketing strategies in practice!
It is essential to generate excellent experiences for potential customers in order to establish a positive image for your brand or business. Therefore, many companies invest in corporate events as an opportunity to create a connection with consumers and strengthen a professional connection.
Content Marketing is the technique of attracting customers through content produced and published on websites, blogs and social networks. Therefore, unlike the traditional model, this practice seeks to create qualified content to attract, nurture and convert the persona.
In the case of B2B, the main idea is to transform your brand into an authority on the subject. This way, every time a customer needs services, your brand will be the first one that comes to mind, that is, your brand will be top of mind.
When incorporated with SEO techniques, Content Marketing allows your blog or website to be among the first results of related searches on Google. Therefore, your page traffic grows and paves the way for obtaining leads.
perform a Benchmarking your competitors is essential. The B2B model is made up of several companies competing for the same niche.
So, identify your main competitors and observe their activities. A widely used practice is compare keywords used in the Digital Marketing strategy.
If the competing company has more engagement, it may be using more optimized terms in its communication campaigns.
Building personas based on your ideal customer is essential for marketing campaigns. It's no different with B2B.
Therefore, to create the persona, you need to mix demographic data with intuitions about your consumer's desires and needs. Using Big Data, it is possible to gather and analyze customer information to better understand your behavior.
Therefore, the B2B modality presents commercial advantages, such as: higher pricing, cyclical transactions and the possibility of long-term relationships. Even though B2B consists of complex negotiations that require great convincing power, when a partnership works, the probability of generating profit and maintaining it is much greater.
Do you intend to use B2B marketing strategies in your business? Access the website of Beatz and stay up to date with the world of digital marketing!