Discovering Digital Marketing? Discover 4 Essential Tips for Creating your Successful Briefing!
Firstly, you may be wondering what the Briefing would be and how important it is in your digital marketing industry, right? It is designed to find the solution that the client needs for their work, it needs to be detailed and at the same time simple and easy to understand.
It can be done using a form, which will serve as a manual, for the client to fill in the important and necessary information they want in their project.
When to use a Briefing?
O briefing it can guide you from blog campaigns to posts on social networks, serving as an information channel between the company and the customer.
In other words, it will help you with internal processes and optimization of your project.
About Digital Marketing
Companies use the Digital marketing for promote your products more easily through digital means, knowing that nowadays these are the forms that most interest the public, regardless of age.
In addition to companies being able to better monitor their costs and benefits, they also choose the best strategies to attract more people to learn about their products and grow in the industry.
You can also maintain a better relationship with your customers and thus attract greater trust, building loyalty with your audience through email, mainly.
After this short summary, let's talk a little about 4 tips to mount digital marketing briefing. Good reading!
1. Purpose of the briefing
It is important that you understand the content your client is thinking about creating and that it is written in a clear and objective way. Try to absorb what's most important.
Likewise, we need to understand your client’s goals and objectives. You can ask about the goal of daily visitors, the number of leads you want to reach, sales, etc.
An important point is to know who the competitors in this medium are and what they are doing to increase their sales flow and reach the desired customers.
Always have a checklist to fill out so you don't forget any important points and thus achieve success in your goal.
2. Collect information
As previously stated, you need to know your client well. Talk to him, accompany him on a day of work to find out about his routine and thus be able to find the best solution to your problem.
In this case, the number of followers on your social networks It is an important factor in knowing what needs to change and what helps the dissemination flow.
If the company has a portfolio it's even better, there will always be more information if you feel that you haven't yet obtained the necessary amount to get to know who you are working with.
Pay attention to the keywords contained on the company's website or that can add value to your project to attract attention and achieve greater reach in Google searches. (A website tip to check is the Semrush).
In fact, also try to know the impact of the pain that your customer would have, try to understand the reason why the company needs to sell more
3. Know the target audience
Find out about your client's target audience, age group, gender and what is popular with these people.
Furthermore, it will also make a big difference knowing the type of language they are used to reading. They would not be interested in a text that is more difficult to read if they are not used to it.
Ultimately, you need to have a better understanding of the public so that your results are more satisfactory and it is easier to create.
In this case, it would also be nice to publish a survey or form to find out the type of audience.
4. Find out where it will be published
Imagine writing a text based on Facebook statistics and the publication medium will be Instagram? You won't get the result you imagined, and you'll still waste the time and money you invested in creating it.
Yes, it may happen that the audience is the same on both networks, but it is important to keep your focus on the one you know will give you a greater reach.
Mistakes that can happen without using a good briefing
Just as good things can happen, some mistakes are also common if it is not well prepared and that is what we are going to talk about in this topic.
Something you need to be very careful about are superficial questions, something that the company did not seek to know about its client and ended up placing on the basis of “guesswork”.
You don't want to have a partnership ended due to a lack of true facts and lose gratifying results, do you? Hence the importance of research on the public.
We can reinforce here so that you always look for as much information about your client and audience as possible. Do a good job so that, in the future, they can refer you to other companies and your work will grow.
Conclusion
Now you have a basic idea of how to start your briefing and get the expected results, if done correctly, of course. There are many more tips out there, but these will help you start your projects.
Also remember that each client has a different audience and interests, it is always good to create a unique model for each one!
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