SEO strategy in 2022: how to appear in the top positions this year?

In fact, appearing on the first page of Google is still a big challenge for many companies, as a new business emerges every day. And with that, several changes occur in the SEO strategy, no different for 2022.

By creating a good tactic, you can increase your online presence and bring more visitors to your website.

So, if you haven't yet invested in an SEO strategy in 2022, now is the right time to go after it and achieve good results for your business.

Want to know more about this?

Continue reading and check out the tips I’ve put together to help your website stand out among your competitors.

What is the main function of SEO?

SEO, whose acronym is Search Engine Optimization, came to improve organic positioning in the main internet search engines. Making your company achieve great results without having to invest a lot of money in campaigns.

Thousands of searches are carried out every day, mainly on Google. These searches are carried out using a keyword and, as a final result, several options are presented that have some connection with your keyword.

Paid content appears in the first search engine options, followed by organic content and optimized with the SEO strategy.

In other words, its main function is to bring more qualified traffic to your website, without depending on campaigns to gain visitors.

Advantages of SEO

Before talking about the main trends for 2022, it is important to highlight the main advantages of this strategy.

Brand positioning

Contrary to what many people think, you can be seen as a reference just by being on the first page of Google.

This is because people already imagine that if it is in that position, it means it is a relevant site. This way, you receive more clicks without investing.

Therefore, in addition to creating quality content, it is essential to have a well-defined CTA, so as not to miss the opportunity for a conversion.

Lower investment

As I mentioned previously, with a good SEO strategy you don’t need to always invest in media.

Of course, combining this tactic with a paid campaign is a great opportunity for more people to see and learn about your service on different platforms. However, no one wants to spend a lot of time investing in paid campaigns, right?

How does Google ranking work?

In short, the tool's robots evaluate the number of users who visit the website after searching and do not return to the SERP to do another search.

This way, your content is scored as relevant. Because, he understands that the visitor found what he needed in that link.

However, if a conversion occurs within that website, the score becomes even higher.

Furthermore, it is ideal for your website to be light and with a responsive design, not to mention an eye-catching Call to Action (CTA) to convince and convert the visitor into a lead.

SEO Strategy in 2022

SEO strategies have been constantly changing for years, as the tools are bringing more and more new features and, sometimes, it becomes more complicated to follow.

For this reason, we brought you some tips that can help you rank much better this year!

1. Voice Search

Currently, it is quite common for people to search by voice. Because, without a doubt, it is easier to ask a virtual assistant to do the search for you than to write.

According to a survey conducted by lighting, the use of voice commands grew by more than 47% during the pandemic period. 

With this in mind, it is recommended to adapt your content so that it is possible to carry out searches using this format.

Google has its own virtual assistant, called Google Assistant, chosen as the best in terms of response. Because, during its use, around 70% of the answers given, presented natural language to appear as if it had actually been carried out by a human.

To optimize your content, give preference to longer keywords, that is, long tails. Furthermore, answers must contain around 30 words. This way, the assistant can read them naturally when presenting the result.

If you have any questions about what questions are being asked for voice search, use the “people also ask” part as a basis.

2. Image Optimization

It's nothing new that Google has increasingly explored media resources, thinking about bringing the best results to those who are searching. Therefore, depending on how the search was carried out, the answers may appear in video, image or text format.

Published images must have alt-text to be found and displayed.

Without a doubt, all companies that work with products need to pay greater attention to images. Because, the attention received when they appear at the top of Google Leans is greater.

3. Use of videos

As I mentioned in the previous topic, when we carry out a search, it may also appear in video format. And, for your video to stand out in this part, it is essential to follow some steps:

• search by key words that match your content, to add them in the title, tag and description of your video;
• Edit the name of the file to be posted so that it is understandable for the platform;
• Invest in transcriptions and subtitles, the YouTube algorithm is capable of understanding texts and codes. Then, you can better understand what the video is about;
• Long videos for subjects that require more time are well accepted, considering an average length of 11 minutes for the first 5 positions;
•  Be sure to promote your content on social networks to ensure that more people have access and your video has better results.

By following these SEO strategies in 2022, you ensure that your company is well positioned in different formats. However, it is worth remembering that this means is long-term. In other words, don't be frustrated if it doesn't appear on the first page right away. It's a long process, but it's worth it in the end.

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