How to use the keyword planner to improve audience targeting?

Without a doubt, using a planner to choose which keywords to use is the most important part for anyone who wants to have their text on the first pages of Google. Because, it is through them that people come into contact with your content for the first time.

Currently, there are several websites to search for the ideal keyword that best fits your target audience. You can find them, both on free websites and with monthly plans, to carry out research and understand their relevance.

Want to know how to use the keyword planner and generate more leads for your business? So, follow the text below and enjoy reading!

Importance of keywords

First of all, let's refresh your memory about the importance and weight that the keyword has in a blog text.

Keywords are how the user searches to find what they need. In other words, if you want to know about digital marketing, you can simply search for “Digital Marketing” on Google to access different content about it.

Furthermore, there are different types of audiences and each of them has a different way of using words to search. Therefore, it is necessary to take advantage of and use keywords carefully, clarifying the user's question in a clear and objective way.

It is important to remember that your text will compete with many others. The intention is to rank in the best way, producing content that is relevant to Google and that is in line with your business segment.

Furthermore, we can classify keywords as Head Tail e Long tail.

Head Tail (short tail)

Short-tail keywords, or head tail keywords, are made up of one or two words and are more “generic”. However, even though they have a higher level of searches, they are much more difficult to rank.

In this case, strategic work is required from the Marketing Digital to make your text rank well and appear on the first Google search pages. Example of head tail: marketing, keyword, blog, etc.

Therefore, we recommend that you bet on long tails.

Long Tail

When we refer to long tail keywords, the words are usually longer (more than two) and more specific. A good example would be: “how to use the keyword”, “content marketing” or even “party hairstyles”.

Due to their specificity, they have a lower level of searches. However, your conversion level is higher and with less competition.

But be careful: this is not the only requirement for your text to have greater visibility. It is important that it is in line with other SEO tools to make your content more attractive.

What is a Keyword Planner?

Carrying out thorough research, in addition to bringing more visitors to see your content, attracts those who are really in need of a solution.

In other words, the keyword planner serves to help you search for those that fit correctly with your content and attract the ideal target audience.

To find out if it is the ideal keyword, ask the following questions:

• Does the keyword fit the subject?
• Will they find what they need by searching for that keyword?

If the answer is “yes”, go ahead and develop your text.

Currently, it is very difficult to find someone who works with digital marketing and does not use a keyword planner to help determine the best choice. These tools show you the volume of the word, analyze the competition and how the public usually searches for it.

Want to find out what these tools are? We separated 5 to show you.

Keyword Tools

As we mentioned at the beginning of the text, there are paid and free search tools. Therefore, below, we will list the most used by those who work with Digital marketing.

1- Google Keyword Planner

let's start with Google Keyword Planner, a free tool and one of the best known and safest for finding keywords for your content.

Furthermore, it is possible to identify which words are most popular within paid media.

However, this keyword planner does not yet allow you to analyze competitor data. Because, many don't leave as much information on the platform. Likewise, it does not specify the volume of the keyword, only showing: 1 Thousand – 10 Thousand. No other details regarding numbers.

2- SEMrush

Without a doubt, you have already heard about this platform, right? Just like Keyword Planner, SEMrush It is a platform widely used for studying keywords and search volume, and is even more complete than the previous one.

Here, you have the option of using the free platform or subscribing to a plan to have access to all the tools within it.

In fact, this planner is a favorite for many people because of its functions, in addition to showing the detailed volume of searches.

Among these functions, you have access to a scoring system that indicates which domains are ranking keywords best and organically. Additionally, you can even check the performance of your competitors.

Finally, the free version has a limited number of searches, unlike the premium version which offers more functions and no search limits.

3- Ahrefs

O Ahrefs It is a paid tool, but widely used by more experienced SEO professionals. There, you find data in a more specific and detailed way.

When we talk about “specific data”, we are referring to: average CPC (cost per click), volume and quantity of results searched, keyword difficulty and match type.

Furthermore, it is also widely used in precise link building strategies. However, as we mentioned, the platform has a cost to use and does not offer a free version. The monthly fee is 99 dollars.

4 – Keywordtool.io

Another keyword planner that we will mention here is keywordtool.io. This platform is more dedicated to those who are just starting to search for keywords and learning about SEO, thanks to its interface that is not at all complicated to use.

In fact, it is widely used by those looking for long tails for their content. It also allows analysis on other media, such as Amazon and YouTube.

On the other hand, for deeper searches, such as CPC and word volume, it is necessary to subscribe to one of the premium version's monthly plans.

5- Google Search Console

Lastly, let's mention another free tool made available by our favorite, Google! O Google Search Console It is very reliable and you can check which keywords are bringing the most results to your blog.

Even though it is a free platform, it is possible to check the words that generate the most clicks, their rates and what positions they are in on Google, in addition to knowing when they performed best. Likewise, you can also analyze the worst.

However, like the ones we talked about previously, this one also has a negative point in its use. As it is not the intention of the platform itself, it is not very good for analyzing the competition. Because, it does not allow evaluating external data.

However, there are still many other keyword planners that you may be using, both paid and free, that you may be aware of. So, choose the one that best suits what you need.

Furthermore, you can even combine the use of more than one keyword planner if you feel necessary, to complement what the other does not provide. This way, you can carry out a more complete analysis of the competition and know which word best fits what you are planning.

Carrying out your research carefully and knowing its relevance is the most important part before starting to write your text. It is from there that the public will reach your content and judge whether it is interesting or not for them.

So, be very careful with this choice, after all, we don't want the visitor to spend just a few seconds looking at the website.

Now that you understand the importance of using a good keyword planner to reach a certain niche, how about taking a look at the other topics in our blog? There, you will find more tips on similar content that can help you.