Landing Page Creation: discover how the material helps you gain new leads

Certainly, attracting more people is an essential point for your Inbound Marketing strategy. Therefore, using conversion tactics, such as creating a Landing Page, for example, is the best way to achieve your goals.

We know that, to complete a sales funnel, it is necessary to carry out your visitor conversion for the next steps of your strategy. For this, nothing better than the creation and correct use of Landing Pages.

It was with this in mind that today I bring you all the details of this resource that is so important for the success of your campaign. As well as, for the improvement of already active solutions.

Therefore, I will teach you everything you need to know about the topics that must be addressed during the Landing Page creation process. As well as improving this resource, to best apply it in your campaign.

I'm sure you will be surprised by the results you will get with this solution. Read on and ask all your questions!

What are Landing Pages?

First of all, we need to understand what Landing Pages are. As I already mentioned, the main function of this page is to convert visitors to a website or blog.

To achieve this, capture pages, as they are also known, have few elements and only one CTA (Call to Action), so that distractions are avoided.

Furthermore, in situations like this, the introduction of resources that take the focus away from the purpose of the page is avoided. Among them we can mention:

• Menu;
• Lots of text;
• Excess visual information;
• Information irrelevant to the purpose of the Landing Page.

In most marketing strategies, this page is applied in situations that offer special or higher-value content. As well as: e-books, infographics, templates, among others.

However, they are not just limited to that, that is, they can be applied in the final stage of a funnel, to contact your sales team. As well, it can be used in any other action that may make sense for your marketing strategy.

What are the types of Landing Pages?

Understanding how to target your visitor is the best way to serve them and achieve success with it. Therefore, understanding the difference between the main types of Landing Pages is essential to guide your strategy.

Therefore, I will list below the capture pages that cannot be missing from your marketing plan. Read on and learn how to determine the best option for your company!

Lead capture

As I had already mentioned, offering rich content is essential to collect useful data to establish contact with your lead. Therefore, creating Landing Pages for this purpose becomes an essential part of the process of prospecting new customers.

Thus, with information such as: email, telephone, name, age, among others, it is possible to direct your strategy to serve specific customers.

Events

Landing Pages are often used to promote events in major marketing strategies. This is because these are great opportunities to gather information and inform your visitors about important topics, such as:

• Dates and times;
• Attractions;
• Programming;
• Personalities involved.

Hand Wrapps

In general, sales Landing Pages are used in the final stage of the funnel. This is because they are applied to direct commercial offers, that is, they are the main means of contact between your customer and your sales team.

Therefore, we say that this page’s main objective is to convert into sales. It contains all the information about the products or services, and fields for your team to contact and instruct the customer.

However, it is necessary to reaffirm that this tool should not be extended. Therefore, it cannot contain many distractions, so that the visitor takes the action of providing their data.

Squeeze

One of the simplest ways to create a Landing Page is also one of the most versatile. The Squeeze Landing Page is used to induce your visitor to carry out any action that is interesting for your company.

As well as, following social media, offering a discount for purchasing a service or product or, just to learn more about some information.

Elements for creating Landing Pages

Another factor that can contribute to the success of your Landing Page are the elements added to the page. In fact, despite having the lowest possible level of information, it needs to be relevant to your purpose. Thus, presenting the expected results.

See below!

Offer

We already know that, for your capture page to be successful, something needs to be offered, thus attracting your visitor's attention.

Therefore, it is important to work with rich materials, such as: e-books, spreadsheets, video classes, among other resources.

Title

Objectivity is a fundamental part of a Landing Page. So, making the information as clear and direct as possible becomes essential.

Therefore, your title must convey the message of what you intend to offer with that step, in addition to capturing your visitor's attention, so that they click on the page and are willing to exchange data for what is being offered on that page.

CTA

The CTA, or call to action, is perhaps one of the most important points for your Landing Page. Because, it is what will convince the visitor to carry out the action expected on that page.

Therefore, investing in convincing phrases and words is a very important step in creating a capture page, such as:

• Contact us;
• Talk to a specialist;
• Download now;
• Download;
• Request a quote.

Form

This should be the part of greatest interest to your company. This is where the most important information for nurturing your new lead will be placed.

As I had already mentioned, information such as: name, age, email, telephone number are very important, but they depend on your objective with this material.

Furthermore, the information requested may vary according to the value of the service/product offered. For example, in some cases, with the offer of rich material, it is possible to ask for: area of ​​activity, position, company name, among other information that is more sensitive for some.

Creation of Landing Pages and business opportunities

We already know that creating a Landing Page is your greatest ally in generating Leads. To this end, we also understand that its main purpose is to collect information from your visitor. This makes it easier for your team to communicate with you. marketing and sales, with this potential client.

Here, we can also see that the lead is a great business opportunity for your company. That's why conversion tools are so important for your business.

This is because, despite increasing the number of visits to your website, your conversion rate may not meet your expectations. That is why this solution must be applied.

So, with all your customer information, you will be able to:

• Strengthen the relationship between your company and your potential client;
• Direct your tactics to reach the right audience;
• Offer everything your sales team needs to close a deal with this prospect.

Thus, it is possible to note that Landing Pages are essential resources for any efficient marketing and sales strategy.

Do you want to discover more solutions that can help you increase your conversion rate and direct your marketing strategies in the best possible way? Access our blog and learn everything about the subject!