Generate Leads: 5 baits that will help you attract new customers

In fact, increasing the number of visitors to your website is not enough to measure the results of your marketing strategy.

This is because, despite being important to increase the chance of success of the methods used by your company, visitors are not a guarantee of business.

After all, it is necessary to obtain data about the people who access the content and, thus, carry out the work of nurturing this potential customer.

With this in mind, we prepared this article that will show you the best ways to generate leads and increase your conversion rate.

So, if you have questions about the subject, continue reading and stay up to date with all the tips!

How to generate leads?

For many people, the difference between a lead and a visitor may not be very clear. After all, both are in a very close position in the sales funnel.

Therefore, you need to understand the objective of each stage, so that you can direct your teams' efforts to each step.

Firstly, we know that the success of your planning depends on gaining new customers, so you need to increase your lead generation.

Speaking of which, leads are visitors who show interest in your content and are willing to provide data for a safe approach to selling your product.

But, to do this, it is necessary to provide content that is different from what he accessed as a visitor.

Thus, it can be said that the lead is the transition to a new way of approaching and meeting the interests of a certain person.

In other words, now that we have indicated a possible problem, we need to direct them towards solutions for this challenge.

Meanwhile, most people who access your content are still in the problem recognition phase.

So, through their blog texts, for example, they identify a possible challenge, present in their daily lives, and set out to find a solution.

The importance of content production to generate leads

We know that content creation is extremely important to promote your method. But, how to direct your readers to the next stages of the sales funnel?

As already mentioned, a lead is someone who has already indicated interest in the work carried out by your company and is ready to move on to the next stage.

Therefore, it is necessary to provide more detailed content that encourages an exchange with those who will consume your product. In other words, you need to add value to your productions.

So, while your company provides exclusive material, your lead contributes data for future contact or sending nutrition materials.

But, how do you get the data to contact your lead?

There are several ways to strengthen the relationship with your visitor and, thus, indicate to them possible solutions to the problem mentioned in the previous steps.

Next, I will indicate the best formats to increase your lead capture and guide people to the solutions offered by your company.

E-book

This is the content most used in various marketing strategies, to stimulate, nurture and generate leads.

With this format, it is possible to delve deeper into the topics, which makes the material more valuable for those seeking information about their area.

The e-book, by presenting the topic of interest in a more complete way, provides many benefits for those looking for information on a specific topic.

This way, as it has more value, the interested person does not mind exchanging their contact details or other data based on the needs of your sales team.

Furthermore, the information requested to acquire the file may vary according to its relevance and depth of the topic.

One of the negative points for producing an e-book is the demand for time and people for production. Because it is more extensive and exclusive content, it requires more care in terms of research and writing.

In addition, you need to carry out layout work and create a Landing Page to collect your lead data.

However, all the efforts dedicated to this type of project provide good results when it comes to generating leads.

Webinars

A lead generation strategy should not be based solely on text content. Therefore, the webinar is a good option to vary the means used by your team.

The efficiency of the format can be proven through the rise of this type of media on the internet. Therefore, webinars can have a positive impact on your company’s lead generation.

Furthermore, they have low production costs and are excellent for approaching your leads, mainly by allowing more interaction.

All you need to produce is a good internet connection, a camera and quality content to broadcast to your viewers.

Furthermore, this format guarantees more freedom regarding the topic presented, which can be basic or advanced, it all depends on your company's needs.

Infographics

Infographics are a great option for offering information in a dynamic and visual way.

Furthermore, the format can often be ideal for leads looking for an easier and more intuitive way to absorb content.

Despite being common in supplementing blog texts, infographics can contain the necessary value for your lead to provide contact information.

Furthermore, they can also present new concepts or delve deeper into topics that have already been mentioned in other materials.

Furthermore, this format can have a positive impact on lead generation and visually offer information that is essential for qualification in the sales funnel.

Worksheets

The spreadsheet is one of the most important means of organization on the market, because it is part of everyday life in different sectors.

In this way, it can perform various purposes, from executing projects to auditing results.

Therefore, spreadsheets can contain significant value for your leads, which encourages the exchange of information that will be used by your sales team, for example.

Another factor, which reinforces the benefits of this approach to generating leads, is the ease of production, which can occur through numerous online platforms today.

This way, you can offer something simple that adds value to your potential client’s life.

templates

Making your lead’s daily life easier is the best way to achieve your project objectives.

Thus, based on the common needs of those who may become users of your product or service, it is possible to offer resources that help in their daily lives.

We can apply it in a practical way on several occasions, whether in a slide presentation or in a checklist to follow the steps of a process.

By offering practicality in your lead's life, these models have great value, a fact that facilitates the exchange of information.

Furthermore, they are easy to produce, but it is necessary to be based on a persona, so that the model meets the needs of your lead.

How to prepare for the next step?

Now that you know what to produce to generate more leads, you need to prepare for the next steps of your marketing strategy.

This is because not every lead is ready to close a deal with your company and needs to receive more materials to reach the goal.

Therefore, it is necessary to start the process of qualifying this lead, based on the information already obtained in the exchange for rich material.

Without a doubt, it is common for companies to expect a quick result from a marketing plan. However, the quality of the leads is essential.

So, no matter how long it may take, maturing your leads is a fundamental step in saving resources and increasing the efficiency of your sales team.

Furthermore, it is necessary to take into account all stages of the sales funnel, to win over your customer efficiently.

Do you want to know how to effectively carry out all the stages of qualifying your leads? Access our blog and stay on top of all the news!