Why has the marketing consultancy service become so important?
Marketing consultancy is a specialized service that analyzes a company, identifying points of possible improvements in its marketing strategies. Therefore, the idea is to optimize tactics to achieve objectives and goals.
Therefore, it goes beyond simply creating campaigns or ads, because it involves a holistic and strategic approach to understanding and gaining insights into the business.
This work is carried out alongside the company's decision makers, being able to plan and implement marketing initiatives.
In general, the marketing consultancy process involves the following steps:
- Detailed analysis of the business and its market;
- Development of personalized strategies, considering the company's objectives.
- Monitoring the implementation of actions;
- Monitoring the analysis of results.
Our Practices
Marketing consultancy services are already very common in different sectors, especially for B2B companies, however, they can cover all market segments. After all, consultants will act on the company's pain points, as long as they are related to its marketing strategies. Thus, you can focus on everything from product launch and branding strategies to digital marketing.
Difference between consultancy and marketing agencies
According to the Michaelis dictionary, consulting it means:
- Act or effect of giving consultations, advice, guidance, suggestions.
- Action or effect of a specialist issuing a technical opinion or professional guidance on a subject within their specialty.
On the other hand, it is defined agency per:
- Company providing services, generally as an intermediary in other people's business, for payment or commission.
- Ability to act, to carry out a task; activity, diligence.
With these definitions, we can now have an idea about the difference between each of them. In theory, the services that an agency generally provides involves the execution of marketing actions such as the creation of campaigns. Consulting can be seen as a strategic guide for the company, contributing to improving the foundations for future success.
It is worth remembering that hiring one does not prevent hiring the other. In fact, ideally, a company truly focused on achieving its goals and promoting continuous improvement should work on both fronts: tactical and strategic.
This is because, the consultants will be able to assist decision makers in guiding the marketing agency’s services. Thus, working together can result in surprising performance.
Why is it important?
We cannot deny that the business scenario is increasingly competitive and dynamic. Thus, marketing consultancy services become not only valuable, but also essential to the long-term success of any company. This is because the support of experts guarantees a solid and sustainable position in a constantly evolving market.
Below, check out some of the main benefits of marketing consultancy.
Specialized Expertise
Generally, consultants are professionals with years of experience, who provide knowledge in tried and tested strategies.
External and Impartial View
The perspective of third parties can be very important in identifying points of weakness and potential improvements. After all, external perspectives bring impartial insights into the business, which are generally not seen by those who work internally.
Adaptation to Changes
Consultants help companies adapt to constant changes in the market and technology, because they can bring their experiences in other sectors. With marketing consultancy, innovation is certain!
Increase in investment in marketing consultancy
In Brazil, the consulting market is growing rapidly. Since 2020, with the covid-19 pandemic, e-commerce has expanded. This was one of the main factors for the increase in investment in marketing consultancy by companies from the most diverse segments.
This is because, several companies concerned with the rapid changes in the market during the period, identified consultancy as vital for their restructuring, expansion or performance improvement.
Thus, the consultancies that managed to adapt to the new market dynamics – offering services data driven and with artificial intelligence resources, for example – saw important growth in their business.
All this success in the consulting segment is due to the fact that companies are in a race with no predictable finishing point, towards innovation and adaptation to the demands of the public and the market.
Therefore, it is necessary to adopt an external and professional approach to develop and implement projects that improve existing practices, increase sales and improve operational efficiency.
Do not miss out this!
As I explained throughout the article, with each passing day marketing consultancy services become more and more essential. In the midst of so much data, public complexity and technological innovations, all companies need specialized support, which really aims to deeply understand their line of business.
Among the many solutions we offer here at Beatz, we also contribute to our clients through specialized consultancy services in digital marketing. In other words, we use the full potential of Digital Marketing to bring tangible results.
Here, improvement is constant and we train our team with the best practices and technologies on the market. Thus, we guarantee our customers access to the best and most modern solutions. Talk to our experts and find out how we can help your company!