Marketing consultancy services: is this mission for you?

Every day more and more companies need specialized marketing consultancy services. This demand may be the call for you, who already have extensive experience in the subject, to face the challenge of sharing what you already know, to guide decision-making about marketing with organizations that need it.

From multinationals to micro-enterprises, a common pain point for organizations is the lack of knowledge in certain areas. After all, the degree of specialization that the market demands has become greater every day, causing managers to waste time and money trying to adapt their companies.

What is a consultancy?

When we talk about consultancy, we refer to the provision, usually outsourced, of advisory services and specialized guidance in a certain field, generally related to business management. Companies look for experts in specific fields such as Human Resources, administration, entrepreneurship, finance, communication and marketing, for example, to support decision-making.

It is a very common and useful strategy, as consultants can offer an external and more impartial perspective on the issues that the business is facing, contributing to richer insights into the organizational development process. Thus, in general, the consultancy analyzes the context in which the contracting company is located, identifies possible improvements, develops action plans and even assists in the implementation of the proposed solutions.

Marketing consultancy

Specifically, a marketing consultancy has the responsibility of helping clients develop effective strategies to promote their brand. This way, they identify opportunities for growth in the market, in addition to improving marketing campaigns. And all this to optimize your business performance.

Based on a lot of experience and expertise, marketing consultancies generally work strategically, carrying out activities such as: market analysis, consumer and competitive behavior, and preparation of action plans. In addition, it guides its clients in making decisions and purchasing products or services related to marketing.

What are the differentiators of a marketing consultancy?

The challenges that entrepreneurs, business managers and professionals in decision-making positions face daily are many. Generally, the work of these people depends on them having high knowledge and experience in numerous topics – finance, marketing, people management, etc. – which is not always viable. This is the main reason why consultancy services are used.

When it comes to marketing, consultants can both offer the necessary support to optimize the work of the company's internal marketing team, and also advise decision makers who are often not from this area.

All of this is possible through the specialized expertise of consultants in marketing strategy, branding, advertising and data analysis. Factors analyzed from a perspective external to the organization. In other words, it is analyzed in a more impartial way, being able to identify problems and opportunities that may not be so obvious to internal team members.

Furthermore, by hiring the services of a marketing consultancy, the company can save time and resources, because it will have more assertiveness in choosing its investments and resource allocation. This also helps the company focus its efforts on its main activities. Finally, we can also consider that contact with specialized consultants, more than generating immediate gains related to the objective that motivated the hiring, also provides a chain effect through the learning that the internal team acquires.

Marketing consultancy provider services

As you have seen so far, carrying out operational activities is not specifically an activity of marketing consultancies, but rather, guiding their clients. Therefore, some of the main services that consultancies offer are:

• Guidance on strategic planning;
• Market analysis;
• Mentoring the Marketing Team;
• Guidance on hiring agencies/service providers.

Consultancy or agency: which model is ideal for you?

Currently, companies providing marketing services are not tied to nomenclature and can offer services, from the most operational to the most strategic. However, traditionally, there are important differences when we talk about a marketing agency or consultancy.

Generally, a marketing agency offers solutions to its clients through operational marketing services. These services may involve campaign creation, social media management, content production, website creation, paid advertising, among others. This way, they usually have multidisciplinary teams with designers, writers, social media and web developers who work on specific projects. While consultancies, as you have seen, focus on strategic guidance on marketing.

But after all, how to choose the ideal model for you to offer marketing services?

Well, first, assess your maturity in this market. Consultants generally already have years of experience in operational marketing activities, which is one of the factors that validate such knowledge. If this is your case, perhaps it really is time to start thinking about sharing your knowledge to contribute to the development of companies that do not dominate this universe.

So, are you already considering a career change and investing in the marketing consultancy business?

Regardless of your choice, see you soon in the next contents of Beatz's Blog, whereas, access our social networks.

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