Advertising agencies: how do they work and why should you hire them?

Regardless of your field of activity, you have certainly heard about advertising agencies. These companies play a key role in creating and executing marketing strategies that are effective. This way, they can help other brands reach their target audience more easily, achieving the desired results.

In this article, we will explore how companies in this sector work and explain why you should rely on advertising agencies. Want to know more about the subject?

So, read the text below!

What are advertising agencies?

Well, firstly, it's important that you understand what an advertising agency is. In general, it is a company specialized in planning, creating and executing marketing and advertising strategies for brands and companies.

Advertising agencies are made up of professionals who specialize in various areas, such as: advertising, graphic design, writing, brand strategy and data analysis.

With a versatile and experienced team, advertising agencies are able to offer comprehensive and personalized solutions to meet the specific needs of each client.

Now that you understand what an advertising agency is, it's time to find out how this type of company works. Continue reading below and find out everything about the subject!

How do they work?

The work process in an advertising agency is generally divided into a few steps and procedures, such as:

1. Research and planning

The first stage of the work process in advertising agencies is research and planning. This part consists of conducting detailed research to understand the market and competitors. And especially the target audience.

Furthermore, at this stage, the advertising agency's Customer Success team meets with the client and defines their objectives, target audience, brand positioning and any special requirements.

It is worth mentioning that this is a crucial step, as it provides the agency with important insights to develop an effective strategy. Thus, based on this information, strategic planning is developed.

2. Briefing

The briefing is nothing more than a set of information or document that explains: the work to be carried out, the execution deadline, the description of the activity, among other specifications.

This step ensures that the client's objectives are put into practice, in accordance with what has already been aligned with the client, since the briefing is the foundation on which the agency's creative team relies.

In this way, it allows all departments of advertising agencies to work in harmony to develop content and campaigns that convey the essence of the brand and win over the target audience.

3. Creation

At this stage, it is time to act. Here, the agency's creatives, such as designers and writers, develop the marketing materials, according to what was established in the first and second stages.

Some materials they produce are: guidelines for social networks, email marketing, blog texts, landing pages, advertisements, rich material, etc.

4. Execution

This stage consists of putting into practice the marketing strategy planned by the agency. Therefore, with the materials developed and finalized by the creative part, the agency applies its strategy using the most appropriate media channels to reach the target audience.

5. Monitoring and analysis

 Lastly, the agency monitors and monitors campaign performance in real time and performs detailed analysis to identify what is working well and what needs to be adjusted. Based on the analysis results, the agency develops a new action plan to improve campaign performance.

We already understand what an advertising agency is and how it works. Next, we'll explain why you should hire an advertising agency!

Why hire an advertising agency?

Hiring an advertising agency can bring numerous advantages to your business, including:

Specialization and experience

Generally, advertising agencies carry a range of experiences. And they often work with diverse clients and sectors, which allows them to bring innovative ideas and approaches to your brand. Furthermore, as they are experts on the subject, your company can be aligned with the latest marketing trends, becoming as modern as possible.

Saving time and resources

By hiring an agency, you can focus on running your business while the agency's experts handle marketing strategy and execution. After all, time is money and being able to delegate some functions certainly saves money.

measurement of results

Finally, advertising agencies use advanced analysis and monitoring tools to measure the performance of campaigns, ads and actions. Factor that allows a clear view of the return on investment (ROI) in marketing.

Here at Beatz, we apply marketing strategies to help you boost your company and achieve the results you want. Our biggest mission is to strengthen your brand, offering personalized solutions to better meet your needs.

So, if you want to take your company to new heights and reach your audience more efficiently, contact one of our experts and see how Beatz can help you.

Did you like our content? So, be sure to access our blog and stay up to date with the articles we publish there. Also follow us on social media, and find out first-hand all the news in the world of marketing.

See you later!