Marketing KPIs: Check the updated list to measure your results

Firstly, it is important that you know what marketing KPI means. KPI is the acronym for Key Performance Indicator. It is a metric used to evaluate the success of a marketing campaign or a business strategy.

The purpose of marketing KPIs is to measure the results of your actions and identify where you are succeeding and where you need to improve. They help you determine whether you are on track to achieve your business goals and, if not, where you need to make adjustments.

There are several types of marketing KPIs that you can use to evaluate your company's performance. In this article, I will present you with some metrics to evaluate performance in different areas, such as social networks, website and performance evaluation. Are you curious?

So, read the text below!

Marketing KPIs for ADS

There are several metrics that can be used to evaluate the effectiveness of an ad, the main ones, are, for example:

• Impressions: The number of times the ad is displayed;

• Clicks: The number of times people clicked on the ad;

• Click Rate (CTR): The number of clicks is divided by the number of impressions;

• Conversion Rate: The number of people who performed the desired action, divided by the number of clicks;

• Cost Per Click (CPC): The average cost for each click on the ad;

• Engagement: The number of likes, comments and shares that the ad receives on social media;

• Bounce Rate: The percentage of visitors who abandoned the website after clicking on the ad;

• Time spent on the website: How long visitors stayed on the website after clicking on the ad;

• Return Conversion Rate (ROAS): Return on advertising investment. It is the total sales generated divided by the advertising investment.

Social Media KPIs

Social networks are a very important tool for implementing marketing strategies for most companies. Since, they offer a way to connect with customers and tend to build lasting relationships with them. Some marketing Kpis that are widely used to measure social media strategies, are:

Engagement

Engagement is certainly one of the metrics you should monitor, as it indicates the audience's interaction with your content. This includes likes, comments and shares.

Scope

Reach refers to the number of people who saw your posts. Therefore, it is important to use this metric to get an idea of ​​how many people are being impacted by your posts.

Each social network offers a specific interface or platform with this data, which is the main data for evaluating your organic traffic on the networks.

Website KPIs

Your website is your online storefront and should be treated as such. So, here are some marketing KPIs to evaluate your website’s performance:

bounce rate

Bounce rate measures the percentage of visitors who leave your website after viewing just one page. If your bounce rate is high, it's certainly a sign that your website isn't attracting your visitors' attention or isn't providing the information they're looking for.

Time on page

Measuring the time visitors spend on each page of your website is one way to assess audience engagement with your content.

Conversion rate

Conversion rate measures the number of visitors who complete a specific action on your website, such as filling out a form or purchasing a product. Measuring conversion rate helps you evaluate how effective your website is at converting visitors into customers or leads. It is a crucial metric for evaluating your website’s ROI.

Exit Rate

Exit rate measures the percentage of visitors who leave your website on a given page. If the exit rate is high, it is certainly a sign that this page needs to be optimized to keep visitors engaged.

E-mail Marketing

Email marketing is one of the oldest digital marketing strategies and is still very effective when used correctly. Therefore, there are email marketing metrics that you should track to measure your performance, such as:

Openings

Open rate measures the percentage of recipients who opened and viewed your email. In such a way that we can evaluate the effectiveness of your email subject, as well as its relevance to the recipients.

clicks

Clicks measure the percentage of recipients who clicked a link in your email. This way, it is possible to evaluate the effectiveness of email marketing content and check whether it is generating engagement.

Conversion rate

Conversion rate measures the percentage of recipients who completed a specific action after clicking a link in your email, such as filling out a form or purchasing a product. Therefore, measuring conversion rate helps you evaluate how effective your email is in converting recipients into customers or leads.

bounce rate

Bounce measures the percentage of emails that were not delivered to recipients. Therefore, a high bounce rate could be a sign that your email list needs updating or that your email segmentation strategy needs to be adjusted.

Unsubscribe

Unsubscribe rate measures the percentage of recipients who have opted out of receiving further emails from your company. A high unsubscribe rate indicates that you are sending too many emails or that your emails are not relevant to the recipients.

Performance Assessment KPIs

Finally, performance evaluation is an essential part of business management. And, it generally works to evaluate the performance of any company. The marketing kpis that you need to check to ensure that your strategies are bringing results are, for example:

• Revenue: your company’s financial performance;

• Customer acquisition cost (CAC): the amount of money you spend to acquire a new customer;

• Return on investment (ROI): is the financial return you receive in relation to the investment you made in a marketing campaign;

• Lead conversion: this is the metric that evaluates the proportion of leads that become effective customers.

There are many metrics to evaluate your company's performance, however, it is essential to choose the ones that are relevant to your business goals. Therefore, make sure that the Kpis you are using are aligned with your objectives, so that you can accurately assess whether your marketing strategy is helping to drive your company's growth.

Finally, remember to measure the performance of your marketing campaigns, while creating an action plan to improve your results.

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