Do you know how the Instagram algorithm can impact your campaigns?

In the digital world, understanding how social networks work is essential to defining the success of your marketing campaign. And this would be no different with the Instagram algorithm.

Today, social media is one of the greatest resources in digital marketing. Therefore, understanding how the platform curates content is essential to obtain good results in your campaigns.

To help you with this mission, I brought you all the details you need to know to take advantage of all the advantages of Instagram in your strategy.

This is because Instagram is the second most used social network in Brazil. Furthermore, the platform has 800 million users worldwide. In other words, it is essential for the public to get to know your brand.

Are you curious? Continue reading and stay up to date with everything on the subject!

How does the Instagram algorithm work?

We need to remember that in the beginning, the timeline of Instagram was organized chronologically, that is, it appeared to users in the order of posting.

However, in 2016, Instagram created its algorithm, which delivered posts based on relevance to the user.

Even though there were many complaints at the time, after the change, the social network managed to increase user numbers and engagement.

In fact, Instagram is, today, the platform that most engages. This is because the purpose of the “new” algorithm is to show what the user wants most, first and foremost. To achieve this, the social network is based on 3 basic principles. Being them:

1. Temporality

Although it is not the priority of posts on the timeline of users, items that present novelty are very relevant.

Although the platform no longer uses chronology to organize posts, the Instagram algorithm still uses temporal logic.

Therefore, no matter how much it prioritizes the relevance of the content, the social network still seeks to offer recent posts to its users.

2. Engagement

The engagement that a post receives is a possible indicator of the potential that this content has to engage even more people.

Therefore, posts with a lot of likes and comments, that is, that encourage public participation in the first few moments, have greater potential to reach good numbers.

3. Relationships

Another very important point for the algorithm is the connection established by users on the platform.

To do this, the social network searches for user data, such as: searches, references, comments, etc. This allows you to define which content is most relevant.

How does the Instagram algorithm impact brands?

We already know that social networks are important for online advertising strategies.

But, they are still marketing and sales platforms and contact networks, among many other advantages.

Therefore, understanding the aspects of the platforms is the best way to guarantee the success of your marketing campaigns.

However, when we think about the Instagram algorithm, for example, the main impact is the efforts of brands to create content that is relevant to the user.

But don't be scared! This is a very positive point. Well, Instagram is a tool that engages relevant content.

But how can this help your company?

Firstly, you can be sure that your efforts will pay off. So, if you created an interesting account, with engaged followers, your numbers will definitely increase.

Plus, your posts will be relevant for longer. Since before, they only appeared to the public once and then the time line was updated.

This way, it was almost impossible for the user to return to your post. Now, the platform shows your content whenever it is relevant to the user.

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