Selling online: how traditional companies are adapting to this new reality so as not to be left behind
Selling online has increasingly become the starting point for growing a business.
The great advancement of the internet in the lives of the world population is already evident to everyone. The symbolic growth of technology in the world has added several advantages to people's lives.
Several sectors have developed due to this frequent growth, especially after the start of the pandemic, in which we are currently living.
O E-commerce It was already an area that was increasingly gaining strength and, over time, this continued to happen.
Their numbers increase every year, as people increasingly seek online shopping. Brazilians are feeling increasingly confident when making online purchases, according to a survey carried out by Buy&Trust.
So, if your goal is to sell online and understand more about this topic, continue reading this text and you will discover everything you need to know about the subject and understand how traditional companies are adjusting to this new reality.
Why are people opting for online shopping?
There are several scenarios for people to choose to make purchases online. The most logical explanation is that people's lives are becoming increasingly hectic. Therefore, consumers have less and less time to make their purchases in person.
The pandemic moment in which we live has contributed greatly to this growth. People have seen online shopping as a moment of leisure and pleasure.
Furthermore, the growth of e-commerce has meant that brands are increasingly present on social media. This way, purchasing becomes almost intuitive.
Physical stores are increasingly seeking their position in the digital market and keeping up with trends in the world of e-commerce.
Find out how traditional companies are adapting to the reality of selling online
As previously mentioned, traditional companies are increasingly seeking to enter the technological market, trying to make their sales through digital platforms.
Some businesses have remained digital only, however, several entrepreneurs and traders are making sales, both physically and online.
To this end, the creation of websites and increased attention to social networks has grown along with e-commerce.
So, if you have a physical store, this is a great time to open your e-commerce and expand your business. Without a doubt, this will add greater notoriety and make you gain more traction on the internet.
However, if you want to start your business from scratch and 100% online, a tip is to start your company within a marketplace.
What is a marketplace?
The word marketplace means market.
This word aims to convey the idea of a free space for online shopping, functioning as a virtual shopping mall.
Therefore, customers can compare prices and quality of different products from the comfort of their home. And sellers can promote their product and win more customers.
The administrator of a marketplace does not need to worry about manufacturing, inventory or deliveries. This is because these are the responsibilities of the platform providers.
Difference between marketplace and virtual store
Both are part of the world of e-commerce. However, different business models are considered.
The marketplace, as said before, works like a virtual shopping mall. The virtual store, on the other hand, has the function of a single store, only within the internet.
Within the marketplace, you can find several sellers offering their products or services. A shop, is something more conventional. Well, there is only one seller offering their products.
However, within a marketplace, a percentage of your sales are directed to the owner of the platform on which you make these sales. Inside an online store, this doesn't happen.
Some famous examples of marketplaces today are: Amazon, Uber, American stores, Airbnb, among others.
Why should you start selling online?
Virtual commerce brings many advantages, the main one being considered to be having a broad and larger network of customers, while physical commerce does not. Because, online, you can reach customers all over the world.
Whatever the product, including it in digital commerce is a very smart move. Because it brings great possibilities for growth.
Convenience for customers is another big point. Because, they can make their purchase from anywhere and at any time.
Furthermore, it is fully automated and does not require employees.
7 advantages of selling online
Discover now the benefits of selling online:
- As the internet is a vast field, there are no geographical limits to sales. In other words, you can reach the whole world;
- The costs of having an online store are much lower than a physical store;
- All information about the product, such as: photo, price and data, is always available to the customer;
- The customer makes their purchases in the comfort of their home;
- Easier to create promotions, for example: you can create promotional coupons in a much more economical way;
- You have full control over your sales, such as: reports and other data shown on your store's control panel;
- There is no competition due to the size of your business. Whether big or small, you can achieve good sales.
How to make your sales online
After reading this article, if you want to transform your physical business into an e-commerce, or want to start a store from scratch, I'll give you some tips to get started right now!
Firstly, you must decide what you are going to sell online. Well, you need to be very specific in this area, that is, you must choose your niche.
Another very important point is choosing your audience at this initial stage. This way, you can get to know your customers better and create more assertive sales strategies for them.
And finally, choose your sales channels. In other words, where will you sell your articles on the internet. But remember, choose the ones that are most relevant to your target audience.
Now that you know everything about internet sales, how to enter this medium and the benefits it has to offer, adjust to this new reality and innovate your way of selling to conquer more and more of the market.
If you liked this content and want to know more about the digital world, stay tuned to our blog We always have news for you.
