O paid traffic is a widely used method within the Digital marketing, to attract more visitors to a particular website. Undoubtedly, you have already come into contact with this type of communication through advertisements on social networks or, mainly, at the beginning of videos on YouTube.
But of course, for the ad to have the expected result, it is necessary to know how this strategy works and the best ways to carry it out.
Want to know more about paid traffic and how can it bring more returns to your company? So, continue following this content we have prepared for you.
Firstly, before going deeper into the strategies of paid traffic, let's understand what traffic is and how it works.
Traffic matches the movement of users on internet pages. In other words, from it, the page owner can understand the flow of visits that their website is receiving. This way, you can develop the best strategies to generate more conversions and sales.
There are two types of traffic that stand out, namely: organic and paid, which we will talk more about below.
Organic traffic occurs more spontaneously, when your website is recommended by other customers by sharing the post or even sending a link to your blog.
O paid traffic It is one of the most used strategies when you intend to generate more clicks or attract a certain amount of visitors in a short period of time.
As the name suggests, the difference between the paid traffic and organic, is the investment you will make to attract these customers.
Here, the visitor finds your business through advertising on various virtual platforms. In other words, visitors arrive at your page by clicking on one of the ads spread across the internet.
Next, we will explain how the paid traffic works and because it is the strategy that brings the most return to your business.
In fact, both paid traffic As for organic, they are highly important alternatives within Marketing. The paid one brings a faster return, while the organic one is responsible for making the relationship with the visitor more lasting.
As we know, social networks and Google are the most accessed platforms in the world, with Facebook being the social network that has the most guests, according to data from ComScore.
One of the best-known platforms is Google Ads. Using this tool, you can create ads that can make your website visible on the first page of Google.
Once the user clicks on the ad, they are directed to the landing page. In other words, your website.
However, it is important not to rely solely on the paid traffic to attract customers, since the ad goes off the air when the money invested runs out.
However, you need to understand how the payment part is done. In this case, when we talk about ads, there are two methods for your page to gain traffic:
Anyway, if you have an idea of how much you want to spend on each campaign, choose the CPC. If you still don't have an idea, or are starting a new business, choose CPM.
If you still have doubts whether it is really worth investing a certain amount in paid traffic, we brought two main advantages for you to adhere to this strategy:
When the user searches with a specific keyword, it means that he has already detected that he has a problem and is looking for a solution. When they see your ad, if well structured, they will click and visit your landing page. After that, you can convert this visitor into a lead.
If you are looking for greater visibility for your business, use paid traffic to generate more visitors. Investing in campaigns greatly increases your visibility and brand recognition. Once the visitor has found and become interested in your content, it becomes even easier to shape them into becoming a qualified lead.
Another advantage that the paid traffic can provide, is the delimitation of who will receive the advertisement. That's right, you can configure the target audience to receive your campaign on the platforms, determining it by: age, main interests, region, among many others.
Now that you know how this method is done and its advantages, it's time to find out which platforms are most used to create ads and generate the greatest number of clicks for your business.
The Google ad platform is, without a doubt, the most used for creating campaigns. Your use may allow your ads to be shown to audiences within a certain age group, location and main interests.
However, this is a way to attract a more qualified audience that is already in the last stage of the funnel.
Facebook Ads is the advertising platform for both Facebook and Instagram. In other words, it is capable of displaying ads within these two social networks
It is also capable of bringing in a more segmented audience and, therefore, increasing your brand’s visibility.
When it comes to video, the best platform is YouTube. In it, you can display ads on the videos themselves or let them appear only on the main YouTube screen. In fact, it is the best option to choose if your business likes and wants to invest in this type of content.
Finally, we have put together some tips for you to complement your strategies when creating an ad.
Was able to understand how the paid traffic Does it work and how can it help you bring more visibility to your brand? A good strategy can make your ads even more effective and attract a qualified audience to your lead network.
As we said previously, investing in the use of paid and organic methods combined in a strategy helps even more with the visibility and duration of contact between the company and its future client.
Always study your audience before starting a campaign, this way, your ad becomes more assertive and you get a greater number of clicks.
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