In its latest update, Google Search Central, defined some tips for controlling title tags that the browser uses in search results. The updates define solutions to possible problems that may cause changes to your titles, made by Google, in an attempt to optimize them.
Thinking about the new guidelines and good practices established, I separated the main points to help you optimize your SEO strategies. This increases your ranking performance on Google pages.
Want to understand more how this can help you achieve increasingly higher rankings? Follow the text and see all the tips.
Good reading!
Before talking about tips for increasing the performance of your title tags, I'll tell you what the definition of this fundamental resource is, and its importance for SEO strategies. Continue reading!
The title tag is the markup of the HTML code (It is) which defines the name a page will receive in a Google search.
Therefore, you can see this title in a browser tab, on the online search engine results page and in sharing links on social networks, for example.
Therefore, the main purpose of the title tag is to facilitate the identification of the type of content present on that page.
In fact, it is important to highlight that the optimized title tag provides many benefits to your ranking on Google pages. Thus, it can help with the success of your content.
This occurs because the ranking factors include the characteristics of adapting your content to good SEO practices. But don't worry, I've put together some tips to help you with this task.
As I said previously, there are tips that can help you define a title tag that presents good results for your page. Therefore, pay attention to the steps to follow and increase your chances of reaching the top of the Google pages.
Use descriptive titles to make the content of your page clear. Thus, making them more attractive to those interested in their content.
However, you need to keep in mind the 60 character limitation and the information that the user can find on your page that must be transmitted through your title tag.
Thus, increasing the chances of you receiving more hits and, consequently, climbing the Google rankings.
Assigning relevant keywords to the content of your title's landing page is an extremely important factor in increasing your authority.
Furthermore, when placed as close to the beginning as possible, the better the results will be. This is because the first information that the user searches for must contain the central theme of your content, thus increasing its attractiveness.
If possible, introducing your brand name is the best way to increase the chance of the customer identifying the content that will be delivered through that page.
Furthermore, it is important for them to recognize your company and increase the chances of contacting them in the future to resolve any doubts or other actions they may take.
The fact of not duplicating titles, that is, reusing them on more than one page, tells Google and other search engines that your website creates unique content. This way, avoiding penalties on the position your page occupies in Google’s rankings.
As we saw at the beginning of this article, Google establishes guidelines to obtain good results with your page titles and prevent them from being changed by the search platform.
Therefore, I have separated the main tips, present in the updated from Google Search Central, to optimize your title tags. Continue reading and discover how to increase your SEO performance!
Furthermore, the platform also points out some errors that could harm your positioning on Google pages. See below!
As we have seen, defining a quality title tag is extremely important for the positioning of your page in the main search engines. Therefore, following the recommendations becomes essential to obtain good SEO results.
I'm sure that with these tips, creating titles for your website will no longer be a problem. Stay tuned at our blog and see everything about market news and good practices to improve your website's performance.
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