Choosing the Best Digital Marketing Techniques for Your Business: personalization is key!

In this increasingly complex digital universe, choosing the right digital marketing industry appropriate solutions for your business can be challenging. But, with the right guidance you will know how to use digital marketing in the best way.

So, continue reading and enjoy! Let's go?

Digital Marketing Techniques: we still need to talk about this!

You must be tired of hearing about the crucial importance of digital resources today and how companies need to adapt to this scenario.

This may be a subject that is somewhat exhausted, but it is undeniable that new technological resources emerge every day that can (and should) be used in digital marketing.

In short, what we know is this: businesses that want to achieve good performance need to invest in digital marketing resources and conquer their space on the Web.

On the other hand, the complexity of this scenario is such that many companies end up getting lost in the process, adhering to strategies that are not very profitable.

What happens is the following: faced with so many different digital marketing techniques and the multiple technological resource options available, the company starts to use everything at the same time.

Of course, the intention is good, because we see the intention of keeping up with innovations and market dynamics. This is definitely an important step, after all, there are still companies today that turn their noses up at digital marketing.  

However, for the strategies to really work, they need to be adapted to the needs of each company. More than that, there are techniques suitable for some and inappropriate for others.

Therefore, it is necessary to be careful when evaluating and selecting the right digital marketing techniques. This way, you can make sure that your company’s strategies will be assertive! Below you can find some guidelines for this.

Know your business

Any strategy will fail if you don't know your business in depth. This is because the particular characteristics of each company can define which path to follow in relation to digital marketing.

Simply put, digital marketing techniques that work for B2B companies may fail when used by B2C businesses.

Furthermore, the company's personality and history, as well as the business segment, have a fundamental influence on what may or may not be a good option among digital strategies.

Set objectives clearly

After mapping all the company's characteristics, it's time to define the objectives.

Some examples of common objectives are: increasing sales, generating qualified leads, expanding the customer base and strengthening brand recognition.

For each of them, there are appropriate techniques that you need to focus on to achieve them.

You see… to strengthen brand recognition, resources such as social networks, branding campaign, among others. Always with a more institutional and less marketing discourse.

On the other hand, when you want to obtain more sales, it is common to invest in paid advertising campaigns such as Google Ads and Meta Ads.  

Know your audience

When it comes to communication, before developing any action, it is necessary to understand the audience. Therefore, it is recommended to use analytical tools, interviews and market data to create detailed personas. This will allow you to target your marketing techniques to reach the right audience, at the right time and with the right message.

Choosing the right techniques for your business

As mentioned previously, digital marketing is full of available techniques and resources, each with its own power of reach and impact.

Email Marketing: a tool for nurturing customer relationships. Well-designed email marketing campaigns can inform, educate and persuade your customers, as well as boost sales and engagement. Tip: you can only offer discount coupons to people registered in your lead base.

Influencer Marketing: collaboration with relevant influencers that can increase your visibility and brand credibility. This is because the authenticity of these partners can attract a new audience and strengthen trust in your brand. This is a very common strategy in B2C business.

PPC (Pay-Per-Click) Ads: paid advertising campaigns, in which the advertiser pays for the number of clicks achieved. Their advantage is the possibility of being highly segmented, reaching exactly the people who are looking for what your company offers. Therefore, this type of advertisement is most used when the aim is to obtain more sales.

Content Marketing: producing content relevant to the company’s persona is essential when it comes to inbound marketing. Therefore, they consider it a wildcard technique, that is, useful for a variety of business segments and objectives.

The best was saved for last!

There is still a wide variety of digital marketing techniques and strategies that, if explained here, would leave this article with hours of reading time. But what was presented can give an idea of ​​the specificities of each one.

Of all the tips presented throughout this text, I left the most important for last: seek professional help.

Although it is essential to have knowledge of digital marketing – especially to understand the techniques suggested by the team of professionals – investing in specialized services can refine your strategies.

In this sense, you can count on Beatz. Through our consultancy methodology, we evaluate companies and define the best digital marketing strategies and techniques for each need. Want to know how we can help you? Get in touch with our experts!