Strategic Storytelling: learn how to apply it in your company

For those of you who are looking to be successful in the market, win more customers and build a good company image, strategic storytelling is essential.

O digital marketing industry offers several opportunities in which, through campaigns, companies impact the public. A bakery, for example, could use storytelling to win over customers, with narratives that will convince them that their bread is the best they can find.

With good planning, this action will bring many benefits to your business. So, let's talk to you about this subject and how you can create storytelling for your company.

What is Storytelling?

It is an English term that means “telling story”. In other words, it is a way of telling stories through images, audio and videos with some techniques to impact the audience and transmit the message in a special way.

This strategy is widely used in marketing campaigns, to engage and involve people with the organization. Check out a practical example below:

How to create a Storytelling?

Now that you know what storytelling is and have seen the example, we will explain how to create one. Check out!

1 – Data collection

First of all, it is necessary to collect information about the company and get to know the person of the same. This way, you can understand what your pains and needs are.

So, depending on the company, you can gather as much data as possible, such as: year of foundation, notable moments, mission, vision, values, among others.

2 – Work with the truth

After you collect the important data, you can work with different ways of storytelling. However, it is essential that you only use the truth, without inventing anything. If you are going to invent fictional characters, make it clear to the audience from the beginning.

3 – Provoke emotion in people

For you to impact the entire audience with your storytelling, try to use a lot of emotional triggers. Remember that you need to connect people with the company. Also, if possible, create a conflict during the story to keep their attention.

4 – Proximity

Realistic videos end up bringing the company even closer to its audience. So, try to work with everyday scenes, such as: a mother taking her son to school, a couple going out to dinner, the father going to work, among others.

This way, people will identify with the video and see that the company is “people like us”. If you can combine this story with the company's products or services, your case will certainly be successful.

5 – Talk to experts

To ensure that the work is done correctly, it is recommended to talk to experts to structure your storytelling project. They have experience with this, that is, they already know how to create, produce and publicize everything.

This way, you also won't have to worry about equipment such as cameras, microphones, lighting, locations, etc. The hired professionals will take care of all of this.

Advantages of Storytelling for your company

One of the main advantages of using storytelling is the humanization of communication between consumers and the company. The act of sharing success stories with the public will shape your relationship with them.

Furthermore, you will attract and capture more customers and, consequently, increase the number of conversions. The vast majority of people don't like invasive advertisements and advertisements, but storytelling is a calm and objective way of approaching them.

Check out an example of a recent video below, where we used everything that was said in this text and put it into practice

Learn a little about Beatz

Beatz was born with the merger of two already consolidated companies, Alquati Comunicação Brasileira and Platz Marketing Intelligence. With the aim of adding expertise to offer even better services in: digital marketing, analytical marketing, content marketing and performance marketing. Becoming one of the largest digital marketing consultancies in the state of São Paulo.

We use the full potential of Digital Marketing to bring tangible results. We are always improving and training our team with the best practices and technologies on the market. This way, our customers can have access to the most modern and best solutions, enabling us to always achieve the best results.

So, how about starting a project to create the storytelling for your business? Get in touch with our team of experts, right now!

Furthermore, to learn more about the agency and its services, visit our website!