Fundamental factors of an efficient mobile website

A mobile website is one specifically designed to be accessed by mobile devices such as smartphones and tablets. They are suitable for the proportions of the screens of these devices, as well as their functionalities and the way in which they are used, which differs greatly from desktop computers and notebooks.

Sometimes, websites for mobile devices can be more interactive, containing simpler navigation. Furthermore, they promote an experience similar to what is obtained in applications, making usability even more pleasant for Internet users.

 How important is the mobile website?

There are many reasons to develop a mobile website for your company. To begin with, I can mention the importance that smartphones have gained in the daily lives of the world's population. In the end, around 55% of internet access worldwide comes from mobile devices.

Furthermore, research shows that, on average, people spend more than 3 hours a day in front of their cell phone screen. Brazil, in turn, is among the group of countries that lead the ranking with the highest screen time.

This information alone would be enough to justify the importance of mobile sites. But there are still other important reasons for this, which I will mention below. Check out:

Improves contact with the public, because this website format is more convenient for driving traffic to social networks, or sending messages, especially if the company has service via WhatsApp;

Ensures visitors' attention, after all, page loading is faster and pages are more readable, helping to avoid bounce, or “rejection”.

Increases range, because it facilitates sharing, in addition to improving visibility on Google, after all, this is one of the parameters of its ranking algorithm.

Mobile or responsive website: which is best?

The most striking difference between a responsive website and a mobile one is that the layout of the first one adapts to the format of mobile devices and the second one is created specifically for this type of device.

In other words, a responsive website is originally created for desktop, but is optimized to suit the settings of each device from which it is accessed. Meanwhile, a mobile website is another version of the desktop website, with its own HTML, this time considering all the specificities of mobile devices. Therefore, some mobile sites are located on subdomains of the original.

To make your understanding even easier, below you can see some advantages and disadvantages of each of these website categories.

responsive website

Benefits

• Layout that adapts to different screens;
• Same experience on desktop and mobile device;
• Technique recommended by Google;
• Convenience of creating just one website.

Disadvantages

• Greater complexity in development compared to conventional;
• Slow loading due to file size;
• Lower sensitivity on touchscreen devices.

Mobile site

Vadvantages

• best user experience
• Greater reach in searches carried out on mobile devices;
• Technique recommended by Google;
• Ease of navigation;
• Better interaction with the public;
• Possibility of creating specific content for mobile devices.

Disadvantages

• Greater complexity in development;
• Division of domain authority between the responsive version and the mobile version;
• Need to update the responsive version and the mobile version;
• Need for SEO optimization in the responsive version and mobile version.

3 essential factors for an efficient mobile website

There are several good practices in website development mobile. In this article, you can see three of the most important ones. They can help both developers at the beginning of mobile projects, but also so that those who are not in the technology area can assess whether their company's mobile website is adequate.

1 – Use of Progressive Web App (PWA)

PWA can be considered a hybrid between a conventional website and a mobile application. This is because it allows the creation of websites with layouts and responsiveness similar to apps, however, with direct access from the web.

2 – Avoid pop-ups

On conventional websites, pop-ups can be fine, especially since they only take up a small portion of the screen. On the other hand, on mobile devices, pop-ups can harm page viewing.

3 – Use of Accelerated Mobile Pages

“Accelerated Mobile Pages” or “Accelerated Mobile Pages” (AMP) is an initiative for the development of websites that load faster in their mobile version. Therefore, this technique is beneficial for improving usability and ranking on Google, which prioritizes mobile-friendly pages.

Know more!

Among all digital marketing strategies, certainly the first step is to develop a website for your company that guarantees a good experience for visitors, as well as providing quality and relevant content for your audience.

So, if you are looking for a complete digital marketing solution, you can count on Beatz. We are a consultancy with a Data Driven Marketing methodology that combines Inbound Marketing, content, paid traffic, SEO and technology to boost your results.

Contact us Contact our experts and find out how we can help you!