SEO for WordPress: see why you should apply it to your company

It's no surprise that WordPress is one of the leaders in global digital experience, being an essential part of the website administration of several companies. Between them:

• Sony;
• Microsoft;
• Techcrunch;
• The New York Times;
• The Walt Disney Company;
• And much more.

Currently, the tool dominates the Top 10 web content management systems, being responsible for powering 39,5% of the world's websites.

Thus, serving around 30 million of active corporate websites, using the platform's management services.

Furthermore, the application of solutions like this is mandatory to provide a scalable, reliable digital environment that transmits domain authority.

Therefore, today I will tell you all the secrets of this platform and the best tips to obtain increasingly positive results through SEO for WordPress.

Do you want to know how to put your website at the top of Google searches and still provide a pleasant environment for your visitors?

Follow the text and stay up to date with all the details!

What are the benefits of WordPress for companies?

As we saw previously, renowned companies use WordPress. So, we can already imagine that something good he must offer, right?

Firstly, WordPress is open source software. But what does this mean?

This means your company has access to countless designers, as well as a huge community willing to collaborate and solve problems.

That is, with millions of live WordPress sites, the user community allows you to leverage best practices and implement them into your own system.

This way, your business isn't dependent on inconsistent customer service or the often limited frequently asked questions (FAQ) page of closed systems.

Some of the main advantages that lead companies to WordPress are:

• Continuous support; 
• Robust content editing experience;
• High level security;
• Scalable infrastructure;
• Huge cost savings.

How to apply SEO for WordPress?

If you follow our blog, I'm sure you already know what SEO is, and how it can be applied to WordPress pages.

SEO is a fundamental part of your digital strategy. It is through this that we are able to drive qualified traffic to the website. But, you need to ensure that your content management system has the capacity to handle the expected visibility and searchability.

You may be wondering: what is the relationship with WordPress?

Well, this is easy! The management system has several plugins to increase your website's authority more easily

Furthermore, SEO for WordPress is an optimized tool to help you increase user engagement and grow SERP rankings.

Therefore, it has integrated solutions to make your work easier. However, you need to pay attention to the points I have highlighted below.

Details that must be taken into account in your content:

• URLs: Personalize them with targeted keywords to increase your click-through rate;
• Metadata: add title and meta description to each post or page on your website, to improve its position;
• Images: optimize your images using keywords in the alt text and improve your page speed;
• User Experience: Take time when designing a website and focus on user experience to increase session time, conversions and the number of views on your pages;
• site speed: select the right themes and plugins that help keep loading fast;
• Social media: Increase your brand's visibility by including social media share and follow buttons on your website.

So, when it comes to SEO, WordPress has all the tools necessary for your website's success and increasingly better results!

Do you want to understand more about the application of this tool in your company’s day-to-day life? Follow the our blog and stay up to date with all the details!

To the next!