Ad remarketing with Facebook and Instagram Ads

Have you ever come across advertisements for products you visited, in an online store, while scrolling your feed on social media? This is a very powerful strategy called ad remarketing.

So, if you also sell online, this strategy works as a reminder, so that people who access the products can see the product in other places. This creates a memory of the item and the brand.

Advantages of investing in ad remarketing

First of all, this feature works, in particular, to retrieve leads and potential customers who accessed your website. This is a strategy digital marketing industry call remarketing.

Its function is to re-influence visitors to the online store, with the aim of enhancing the brand or converting sales, through Facebook or Instagram.

A proposal full of advantages, the remarketing works through Facebook Ads or Instagram Ads. With this investment, it will be possible:

• Strengthen your brand;
• Have direct advertising concentrated at the bottom of the channel;
• Reduce the cost per click;
• Increase the conversion rate;
• Target ads to a specific website.

Ad remarketing: what changed after the merger between Facebook and o Instagram?

The merger started back in 2012 and a lot has changed. This change also includes ad remarketing. In any transformation there are challenges and opportunities, as well as changes in strategies.

Understand that each social network has an audience – have you ever thought about unifying them? Therefore, there is a great chance of reaching new customers and, consequently, increasing the general reach of marketing campaigns, making segmentation more specific.

In the next topic, we will explain in more depth about the creation of personalized ads, but we will soon tell you that you will be able to accurately measure each user action.

In the past…

The online advertising strategy of Facebook Remarketing it was aimed at people who visited your website, causing the products viewed to appear in the platform's feed, in the form of a sponsored advertisement.

In fact, it is a good strategy to attract users to convert. This is because, if the visitor has any doubts about this purchase, they will reconsider this action.

Enquanto or Instagram remarketing, was focused on creating sponsored posts in an audience that showed interest in the segment or interacted with its posts.

Therefore, even those who have given up buying products from your company are affected. Although focused on sales, you can also use the remarketing to generate more potential customers and conversions.

Interact, build loyalty and convert? Understand the role of remarketing

But after all, how does the Meta tool work to track user actions? We'll explain it to you right now!

Find people who have interacted with your company

Interaction within a website can result in loyalty. In it, you discover the user's action, that is, a cancellation of a purchase or anything similar. In the end, the answer is clear: it is possible to map and transform this user's action into a conversion.

Generally speaking, this lead is not discarded. Based on capturing this data, a strategy is created to achieve loyalty. Today, Meta provides tools – such as the pixel, to track who interacted with the page and what her actions were – this way, you can target a specific ad to this group.

It's not a coincidence, they're tracking tools

To illustrate, let's share an example: you almost bought five pairs of shoes, however, for some reason, he abandoned the purchase and the product remained in the cart. Soon, advertisements appeared on his timeline In fact, this is not a coincidence, as the tool saved your data to interact with you.

Some benefits include generate more sales, return on investment and data measurement for decision making. No doubt, That's all you want, isn't it?

What does custom users mean?

Still talking about interaction, remember that the objective is to direct an ad to the group of people who interacted with you at some point. In fact, according to the Meta article on custom audiences, each account can create 500 targets per ad. The interesting thing about this is that the ad is focused on user behavior, resulting in a more effective action.

Best practices for ad remarketing

When using ad remarketing, it is crucial to take some precautions in order to attract customers safely. To do this, pay attention to:

• Analyze the behavior of your visitors in your online store: Most users don't buy on first access. Then, based on this analysis, you can present a more attractive ad, suggesting the completion of the purchase;
• Present specific actions for that potential lead: take the product in which they actually showed interest to your customer's feed, focusing on the product accessed. Avoid, however, advertisements on the home page of your online store, for example;
• Show personalized ads: If the customer notices that a post matching what they were looking for appeared in their feed, the chances of interest will be even greater;
• Update ads frequently: Product availability, prices and offers must be in line with what your store is offering. Do not advertise, for example, a product that is not in stock, or that has changed its value;
• Bring your followers close to your store: Organic posts have a reduced reach. Invest in ad remarketing to reach a greater number of people;
• Pay attention to the results: be sure to monitor your audience’s response to your ads. This way, it is possible to make adjustments and adapt them, so that they become more attractive to customers.

The power of social networks

People spend most of their time there while surfing the Internet. What was once pre-TV switching between channels has now become switching between Facebook, Instagram, Twitter, etc.

Therefore, it is very important to have contact with people from different places at the same time. When doing marketing to the same person multiple times, you can enhance their image and perhaps “remember” their desire to buy when they visit your website.

Additionally, as long as your ad appears on people's timelines, they will consider purchasing products, so they can get closer and closer to the action you hope them to take.

That is, using the Facebook Ads and the  Instagram ad remarketing, reminds your audience that they've shown you something they're interested in, but haven't purchased yet. Even if you've never used it in a campaign, it may have affected you in some way.

Is this method attractive to your brand? So, find out how our experts can help your company to obtain great results.