Have you ever come across advertisements for products you visited, in an online store, while scrolling your feed on social media? This is a very powerful strategy called ad remarketing.
So, if you also sell online, this strategy works as a reminder, so that people who access the products can see the product in other places. This creates a memory of the item and the brand.
First of all, this feature works, in particular, to retrieve leads and potential customers who accessed your website. This is a strategy digital marketing industry call remarketing.
Its function is to re-influence visitors to the online store, with the aim of enhancing the brand or converting sales, through Facebook or Instagram.
A proposal full of advantages, the remarketing works through Facebook Ads or Instagram Ads. With this investment, it will be possible:
O remarketing on Facebook is an online advertising strategy aimed at people who have visited your website. Thus, products recently accessed on your website will be shown again in your Facebook feed in the form of a sponsored ad.
This is a good strategy to attract users to convert. This is because, if the visitor has any doubts about this purchase, they will reconsider this action. Therefore, use the remarketing in Facebook ads is an excellent choice for nurturing and converting visitors into customers and leads.
Make the most of the advantages of advertising, create exclusive offers and attract more and more leads to your business.
With Instagram remarketing, you can create sponsored posts to reach audiences who have already shown interest in your segment and even interact with your posts in certain activities that the company has already launched.
Therefore, even those who have given up buying products from your company are affected. Although focused on sales, you can also use the remarketing to generate more potential customers and conversions.
Additionally, increase average sales revenue and retain customers.
When using ad remarketing, it is crucial to take some precautions in order to attract customers safely. To do this, pay attention to:
People spend most of their time there while surfing the Internet. What was once pre-TV switching between channels has now become switching between Facebook, Instagram, Twitter, etc.
Therefore, it is very important to have contact with people from different places at the same time. When doing marketing to the same person multiple times, you can enhance their image and perhaps “remember” their desire to buy when they visit your website.
Additionally, as long as your ad appears on people's timelines, they will consider purchasing products, so they can get closer and closer to the action you hope them to take.
That is, using the Facebook Ads and the Instagram ad remarketing, reminds your audience that they've shown you something they're interested in, but haven't purchased yet. Even if you've never used it in a campaign, it may have affected you in some way.
Is this method attractive to your brand? So, find out how our experts can help your company to obtain great results.