3 Beatz services that will increase your company’s authority and digital presence

In fact, to increase your authority and digital presence, it is ideal to create some way to stand out in the market.

Without a doubt, users have become even more demanding these days, always looking for something different amidst so many identical promises. Therefore, if your company seeks to stand out, it is not enough to just create a website and social networks; You need to know your audience and offer relevant information to them.

With that in mind, I have selected 3 services from Beatz that can help you improve your digital presence and authority.

Continue reading to find out more!

The importance of digital presence

First of all, let's emphasize that digital presence is much more than just being successful on social media.

As I said previously, you need to understand what your audience wants, how to awaken their curiosity and how they usually communicate.

Developing a Marketing plan is more than necessary in this case. Well, this is how you will be able to retain their loyalty.

Around 97% of Brazilians have access to social networks. In fact, Brazil reached first place in Latin America in terms of the use of these platforms. In other words, without a doubt, your main customers are on the internet.

However, we cannot forget that your competitors are too and, therefore, you must start an appropriate digital strategy.

Tips to improve your digital presence

Firstly, you must create a website or a landing page to attract the attention of your future customers. However, nothing should be done without measuring the results of each action.

Check out 3 services from Beatz that can help you with your company’s digital presence and authority.

Inbound Marketing

We can define it as a set of marketing strategies, which combine the creation and sharing of certain content for a certain audience.

This action seeks the customer's consent to communicate directly, starting a relationship. In short, in Inbound Marketing, The public reaches your business through blog content or social media.

For this reason, it is popularly called “new marketing”.

Differences between Outbound and Inbound Marketing

Do you know the billboards, leaflets and links that we used to see when we were little? These are the famous outbound marketing.

As you can imagine, for the most part, the costs of these strategies are high. In addition to being impossible to measure your results, you cannot know for sure how many people were converted.

Characteristics of Outbound Marketing

• Direct communication;
• Interruption;
• Less engagement.

Characteristics of Outbound Marketing

• Greater interaction and engagement;
• Continuous messages and content;
• Improvement in the relationship.

Benefits of Inbound Marketing

Of course, no matter the size of your business, whether B2B or B2C, producing relevant content brings many benefits. Additionally, your audience can comment, like and share to help you engage.

Among these benefits, we can mention:

• Reach the ideal audience;
• Closer customers;
• Improved persuasion;
• Shorter sales cycle;
• Reduction of costs;
• Real-time analysis;
• Higher average ticket.

Ultimately, there are several benefits that your company can enjoy if it invests in a Marketing agency specialized in these Inbound Marketing strategies.

Performance Ads

It strategy attracts leads through a series of ads, ideal for those looking to create a strategy and get results in a short term.

Here at Beatz, we carry out the project starting with the keyword. Then, the materials and previous results are analyzed to define the best thing to do.

Google Ads

The most used tool to carry out the advertising part is, without a doubt, Google Ads, the largest sponsored links channel.

It provides several benefits, one of which is the opportunity to control your campaign budget, how it will be charged and other items.

However, when we talk about payment options, we can mention the cost per click (CPC), per thousand impressions (CPM) and ad results (CPA).

Additionally, you are still able to create via text, videos, images or applications. Always thinking about increasing revenue for your brand.

Remarketing with Facebook and Instagram Ads

This feature works to retrieve leads and potential customers who visited your website. In other words, it re-influences visitors with the aim of enhancing the brand or converting them into sales.

It works through Facebook or Instagram ads, making it possible to:

• Strengthen your brand;
• Direct advertising concentrated at the bottom of the channel;
• Reduce cost per click;
• Increase conversion rate;
• Target ads to a specific website.

Ultimately, it is crucial to take some precautions to attract customers safely. So, pay attention to the behavior of visitors to your store, in addition to presenting specific actions and showing personalized ads.

Content Marketing

Finally, we want to talk about a service, whose main focus is to generate value for your persona and realize the digital presence of your business. This is the content marketing. 

With it, we create relevant content that is delivered to your customers, without them being interrupted. In other words, the consumption of these materials is done naturally. 

Before making a purchase, customers have the habit of researching brands and companies that actually understand the niche in which they operate. Therefore, it is through content that we make the brand become an authority on the subject and stand out among competitors. 

How is this work conducted? 

Using our own methods, we outline data-based strategies to create value for the business. However, this process has the following steps:

• Content strategy;
• Brand personality;
• Function definition;
• Language construction;
• Development of editorial agenda;
• Content production;
• Revision;
• Customer recognition;
• Posts in defined media. 

And what are these contents?

As we said above, strategies are defined one by one, focusing on expected results, according to business demand. However, it is common that within the same campaign, you have a combination of materials, such as:

• E-book;
• Infographic;
• Guide;
• Publication on social networks;
• Blog posts;
• Video scripts;
• Brand statement. 

What is the difference between content marketing and traditional advertising?

The main difference is in the way the content is presented. Previously, advertisements were included in radio, television and other media programming. In other words, some breaks were created to talk about the brand. 

With content marketing, however, this reality changes. This is because the content, this time, is presented to the public as part of their task or activity, without creating interruptions. Therefore, it also creates a filter, to speak directly to those who are interested in the subject. 

Benefits of content marketing for a brand’s digital presence

• Increase website traffic: with relevant content, it is easier to place your website on the first pages of Google, so that your audience can find it more easily;
• Raises brand awareness: the better the quality of the content, the more people are interested in the products and services your company offers;
• More brand engagement: brand recognition, as a reference on the subject, can bring a positive interaction, through trust and bonding;
• Helps educate the market: Many people still don't know or understand your offer. Therefore, content marketing is responsible for answering customer questions quickly and efficiently;
• Generates more sales: when creating content, this strategy also has a mechanism for capturing leads interested in your brand, increasing the possibility of conversion into sales;
• Increase lifetime value: in fact, the more loyal the customer, the easier it is to convert the sale. And content is a way to keep customers close to the brand.

Count on a trusted agency

Beatz is in the market Digital marketing, with the aim of helping your company grow and attract more leads. We have a qualified team trained with the best practices.

Come to our client list and change the reality of your company right now. Speak to one of our experts and ask your questions! Did you like this content and want to know more about topics like this? So, access our blog and check out our other materials.