Digital Influencers with SUELLEN SIQUEIRA – Beatz Podcast #7
Suellen Siqueira, Digital Influencer, with a focus on health, fashion and well-being, told her story, how she became an influencer, what the day-to-day life of an Influencer is like and gave tips for those who want to become a Digital Influencer.
Get to know a look at the digital influencer, Suellen Siqueira:
First of all, let's talk a little about Suellen Siqueira, our guest. She is originally from Minas Gerais, having held certain jobs in her youth. One of these jobs was at Congonhas airport, where she was enchanted by the flight attendants who passed by daily.
So, she took the course to become one and worked for 3 years at the heights. In the meantime, she moved to Indaiatuba due to its proximity to her workplace. When she left that job, she started at TV Sol, a traditional regional channel in the city.
Because she always focuses on training and diet, they wanted her to lead a program about fitness, recipes, tips, among other things. From then on, she started producing content about healthy living on her Instagram and also on her YouTube channel, in addition to TV.
Thus, he began to stand out, gain followers and ended up investing in his career as a digital influencer.
The beginning of the journey as a Digital Influencer
The beginning of the journey as a digital influencer is quite difficult. It takes time to gain a loyal audience and a large number of followers. A large part of influencers' income comes from partnerships and contracts with stores. So, when a company looks for a professional, they end up asking for information such as the number of followers, likes, views on stories, among others.
Suellen started sharing her daily life, training, diet, “rolls”, among other things. So, people started to interact and motivate her. In other words, she ended up sharing what she really does in her routine, winning over many people who want a similar life and are inspired by her.
At first, I had difficulty recording videos. But, after a while, he ended up getting used to the camera and recording.
What is the limit for a Digital Influencer not to lose privacy?
Just like everything in life, there is a limit. There are things that need to be shared and others that have no need. Even though many people want to see it, sometimes the digital influencer doesn't feel comfortable with it.
Intimate family moments, for example, many don't want to post. But, on the other hand, there are influencers like Carlinhos Maia, who shows everything about his life, and much of it is about his family and friends. Therefore, you should show what you feel comfortable with. Don't try to force some content to gain more views, showing yourself to be someone you're not.
The public likes originality, be who you really are, and good opportunities and returns will come.
What is it like to convince the first partners in the digital environment
The first few times, it's common to go in with a certain fear. After all, you already have the “no”, so whatever comes is profit. Due to her work on television, Suellen already knew many people, having a great network. So, she already knew who to look for for possible partnerships.
This way, all businesses that are related to her content and can add value to both her followers and her are good opportunities for partnership. Remember, select your partners well; There is no point accepting or asking for every type of business if there is no relationship with its content.
After a moment, the situation reverses. Over time, stores begin to look for influencers to close partnerships. But be patient, this doesn't happen overnight.
Is it worth the effort today to become an Influencer?
In the beginning, it's very difficult. You won't be able to pay your bills and live off the internet at the beginning of the journey. Many stores send products or services in exchange for advertising. This is wonderful, however, it is not cash that can be used to pay a water bill, for example.
Over time, you can charge according to your media kit. In other words, specify a value for a story, post or reels. This way, when companies look for you, they will pay you in cash and not in products. From there, you can start making a living from it.
How does it feel to influence people?
It is a very big responsibility to influence people. However, it is a huge gratitude to receive positive feedback from the public, commenting that you are helping them to improve and evolve. Therefore, it is important to be truthful and transparent with your follower, so that the relationship can be as well.
So, did you enjoy learning more about the world of digital influencers? Don't forget to visit the our channel to check out more content like this. And remember: every Thursday at 18:30 pm, we're live on YouTube with a new guest.
I wait you there!