SemRush: what it is, features and advantages for your company
You've probably already come across several texts here on the blog about the advantages of marketing automation. The use of tools by professionals in the field is becoming increasingly common. Among these tools is SemRush.
After all, it is part of the routine of agencies specializing in digital marketing and can also be present in internal sectors, responsible for analyzing a company's visibility on the internet.
In fact, there are many advantages to applying the platform in your company's routine. But, do you know how this can be done?
We have separated some details to help you with this process. Check out the Complete Guide to SemRush prepared by Beatz Marketing Digital!
What is SemRush?
Well… before we understand the role of this automation platform in your routine, we need to understand why it has become so important in the daily lives of so many professionals.
SemRush is software whose main function is to manage your brand's presence on the internet. In this way, expanding the positioning possibilities of your company and ensuring a broad view of the entire process.
This is because the platform allows analysis across different channels, in addition to providing insights for the creation of content, aimed at a specific audience engaged with your company.
Today, SemRush already has more than 10 million users who see the platform as a chance to increase their digital presence, as well as an excellent tool for enhancing digital marketing strategies.
According to latest data issued by the company, more than 24,3 billion keywords, 142 geographic databases and 808 million domains are currently managed.
Functions provided by SemRush
The platform’s features are fundamental to all this success. After all, there are countless tools brought together in an intuitive and complete interface for analyzing your website, for example.
Among the functions of the automation platform, we can mention:
Keyword Magic Tool
Considered one of the largest banks key words in the world, it is essential to create SEO strategies for your website or blog!
Domain Analysis
If you are working with an SEO strategy, you need to know this tool. Competitive intelligence and valuable information to improve your campaign are some of the advantages proposed by the domain analysis carried out by SemRush.
Traffic analysis
A fundamental tool for competitor analysis, as well as for investigating the results of your strategy. With it, you can check various information regarding the origin of traffic, geographic characteristics, among other information.
Backlinks
Having a complete overview of your website's backlinks is essential to check other points that may be affecting your strategy. With this in mind, you need to have a platform that offers this type of service and SemRush has a specific tab to help you with this.
Display media
This is a great way to find advertisers and publishers. Additionally, it allows you to understand how other companies use display media ads.
Market analysis
Just like in domain analysis, you gain more competitive intelligence. In this tool, you will find a fundamental market overview to broaden your perspective on the segment. As well, it is essential to make more assertive decisions, based on data.
Is it worth using SemRush in your strategies?
We already know, based on other texts available here on our blog, that analysis is a fundamental part of a digital marketing strategy. After all, with concrete data, it is possible to propose improvements for your campaign.
This increases the chances of ensuring the success of your new marketing strategy. Therefore, SemRush, when applied with other marketing tools (for example, RD Station), can be fundamental for your business.
After all, data management, strategic information, agility and simplified projects are not dispensable in our industry, are they?
Marketing automation made at Beatz
Have you ever imagined having all the important information about your business in the palm of your hand? Everything you need to simplify your work and still bring surprising results, always at your fingertips.
Beatz can help you. We apply the best tools, combined with the expertise that only we can offer, through a specialized and highly qualified team to meet the demands of your business.
Do you want a new marketing strategy for your company? Efficient, agile, bringing everything you always wanted to your enterprise?
Then, you've arrived at the right place! Speak to our team of experts and check out the details of the best marketing opportunity your business could have.
I wait for you!
