What is Marketing 4.0 and how it can generate more customer loyalty and trust.

Marketing 4.0 is the new reality to be implemented in our daily lives. It came to make the relationship between company and customer deeper and more assertive.

Do you want to know what Marketing 4.0 is and what changes it has brought over the years? Continue reading and we will tell you.

What is Marketing 4.0?

Also called the 4th Era, Marketing 4.0 would be the combination of traditional Marketing and Digital marketing. According to Philip Kotler, author of the book “Marketing 4.0: from traditional to digital”, Uniting these two means of communication could result in a good strategy. And, without a doubt, it is generating a very satisfactory result for companies.

The main objective of this method is to guarantee an experience both online and offline for your consumers. In other words, even though Marketing 4.0 heavily uses the internet, especially social networks, it does not mean that traditional marketing will be left aside.

As consumption became more digital, the market needed to adapt so that the consumer was closer to the company.

Furthermore, it has become much easier to obtain information about products and the company without having direct contact with the seller.

Marketing Evolution

Over the years, Marketing underwent many adaptations to keep up with the consumer profile, which was completely different from what we see today.

But what has changed during these years? You can check this out below.

Marketing 1.0

It was during the industrial Revolution the first Era of Marketing emerged, the Marketing 1.0.

At first, everything was done thinking only about the product. In other words, the biggest concern at that time was to reduce production costs and sell more of its merchandise.

Marketing 2.0

In this second Era, actions were starting to focus more on the consumer and not just on their own products.

Therefore, companies needed to improve communication and speak more convincingly, showing the consumer that they needed that product.

As several changes occurred, and the information age was stronger than ever, people were already looking for more details about products. Furthermore, it was now possible to compare values ​​and qualities on different websites without leaving home or talking directly to a seller.

Marketing 3.0

Marketing 3.0 was marked by the change and humanization of brands.

In other words, it was necessary to reach the consumer's emotions, showing that the product would be the solution they were looking for in their lives.

A good example of a brand that uses emotional triggers to reach its consumers is Coca-Cola. We often see their commercials showing happy friends and family at a lunch or dinner and, next to them, the bottle of this soft drink. Or even the humanization of the Magazine Luiza store chain, which created a virtual assistant to help its consumers and developed several communication channels with Lu. 

Another characteristic of Marketing 3.0 is to bring the feeling of a unique experience.

Marketing 4.0

We have finally reached the 4th Era, Marketing 4.0. In its baggage are the strengths of the previous concept, the 3.0, in an even deeper way.

Creating communication across different channels, but still using the language of traditional Marketing alongside digital, is the main challenge of Marketing 4.0.

Remembering that, in Marketing 4.0, the consumer needs to be seen as a human being and not just as a part of the market.

How to generate more loyalty and trust with Marketing 4.0

Now that we've explained the different Eras and what Marketing 4.0 is, let's see how it can help you build customer loyalty and gain more trust within the market.

New strategies are important for companies that intend to grow even further and not be easily forgotten.

Below, we will mention some strategies that your company needs to apply to gain consumer trust.

Have a humanized relationship

As we mentioned previously, one of the greatest characteristics of this method is closer communication with your audience.

Creating surveys is a cool way to get to know your customers. This way, you produce content focused on the main pains and interests of your target audience.

Have different channels

Having more than one channel offers a different experience for your customer, which is very necessary these days.

It is important that the customer can get to know your brand through different means, find values ​​and know what other people are thinking about that product. Making the value visible brings more results to the company and more people really interested in purchasing what was presented.

Create content

Today's customers look for content that informs and answers their biggest questions about what they are looking for. So, content marketing is a great strategy to improve the relationship between company and customer.

Creating content that generates value makes it easier to attract and win over your consumers, maintaining a more positive relationship.

Before creating content, you need to know the audience you are communicating with. This way, it will produce in the correct language. 

Additionally, have a list of keywords so that your content is found more easily when searching for that term on Google.

Track your results

Another tip we’ll leave here is: monitor your results and find out what works and what doesn’t with your audience.

This is a strategy that generates more knowledge for the company itself. Having a basis of what is giving results prevents actions from having a high cost and not attracting people in the way you want. Now that you know a little more about this new methodology, how about taking a look at the other content on our website? blog? There are several topics to answer your questions. We guarantee that you will be interested.