What is Business Intelligence? See how to reduce errors and increase results with the method!

Without a doubt, your company's decisions must be made based on an efficient strategy and, above all, a lot of research. This way, you can define the steps towards the success of your business. With that in mind, today I will explain to you what Business Intelligence is and how to apply this solution in your company.

First of all, you need to understand how important it is to use information, such as: sales and marketing data, among others, in your company's decision-making.

To do this, I will list for you all the advantages of this method and how it can make your daily life easier. As well as, what are the steps for its application.

Continue reading and find out everything about this solution for your business!

After all, what is Business Intelligence?

First of all, you need to understand that this solution is a set of methods and forms for data analysis. As I mentioned before, this mode uses information obtained through data mining, to assist in decision making. You can also apply it to indicate the demand for changes in a sector or process carried out by your company, for example.

Therefore, it is an important resource when we think about process optimization, for example. This is because data-driven decision making is the best way to guarantee the right solutions and good results with marketing and sales strategies, among other operations.

To do this, you need to invest in ways to gather data relevant to your business. However, the analysis itself must be carried out by a qualified team. This way, you use the information in the best possible way in your company.

In this way, through the study of techniques, methods and strategies, and through the results obtained by them, we can formulate new tactics to address a current demand.

Furthermore, you can use the solution in data analysis to check results in real time, which can facilitate changing processes to adapt your tactics in the best way to solve a problem.

Data-driven Marketing

First of all, we need to understand the set of solutions that encompass the central theme of this text.

You will learn below about the main means of analyzing information to guide your marketing campaign, and which are part of a data-driven strategy. Continue reading!

analytics

Analytics addresses the applied use of data. As well as analysis and careful reasoning to indicate the direction of a company, in the decision-making process.

Thus, we can consider that Analytics is a segment of Business Intelligence. Therefore, it is part of the data-driven solution package.

Tools such as Google Analytics, for example, they must be an essential part of the processes carried out by your marketing and sales team when making decisions and guiding campaigns.

Google Tag Manager

Still in the field of essential tools for methods involving Business Intelligence, the Google Tag Manager, is essential for organizing and directing your campaigns.

This way, you allow more autonomy to make important decisions, through the management of scripts on a website's pages.

In other words, by adding tags to a website, you achieve an environment favorable to the automation and management of tracking codes on your domain.

Big Data

Another method, applied in data-oriented tactics, is what we call Big Data, which is made by combining a large volume of information.

Furthermore, this process focuses on three essential topics to contribute to your strategy, namely:

• Volume;
• Velocity;
• Variety.

Therefore, through the collection of increasingly complex and elaborate data, carried out at great speed and with a high volume of information, it is possible to solve problems increasingly quickly.

As well as, solving them so that they do not occur again, through the control of solutions and information.

Machine Learning

Machine Learning is the term used to define the technology that allows computers to learn certain functions. This occurs through the association of various data, which lead to a certain answer.

In Brazil, the technology is called machine learning. So, we can differentiate its structure from traditional programs, since the method is carried out by a set of rules. This way, you can issue a response based on the data entered.

The Learning Machine, on the other hand, is created based on the data that will be analyzed and also the results that are expected at the end of the process. In this way, the system is capable of creating its own questions or even rules. Thus, it appears that this system acts contrary to traditional methods.

Qualified professionals ready to serve your company

When we think about a data analysis process, for decision making, for directing campaigns, we cannot forget those responsible for this work.

We already know that investing in ways to mine data is an essential part of implementing intelligent plans for your business. However, as we have already seen in this text, having a qualified team to analyze the results of this process is essential for the correct use of data. This way, it is possible to make decisions more assertively.

As well as having a qualified team to assist with metrics and application of solutions to add practicality in changing campaigns and monitoring results.

Therefore, looking for qualified personnel, ready to show you the benefits of investing in solutions like this, is the best way to achieve the expected results.

Furthermore, companies that have become a reference in processes that involve the application of intelligent processes and tactics in the field of marketing will help you with this task. Thus, through a data-driven tactic, you will achieve success for your business.

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