Marketing Automation: Meta launches tool for small businesses
It's no news to anyone that the new privacy guidelines for the IOS operating system have significantly impacted marketing professionals. This scenario could not be different for large companies.
The technology giant, Meta, no longer has the same performance in advertising revenue as it had before Apple's changes. As a result, new forms of advertising have emerged and, now, the company is investing in a marketing automation tool for small businesses.
Meta's Advantage+ aims to optimize the investment of small advertisers, through more advanced automation and AI. But don't worry, I've gathered all the details you need to know about the news.
Continue until the end of the article and ask all your questions about the subject!
What is this marketing automation system?
The Advantage+ tool has simple functionality, but can improve small business strategies. As we saw above, through marketing automation systems and advanced AI, the product aims to segment not only the public, but also the advertisement itself.
This way, through a few clicks, you can deliver different formats that can be distributed among an audience selection made by the tool. Thus, delivering the best content to a given user.
In fact, this is a very practical way to create your marketing pieces and, without a shadow of a doubt, they will improve your future campaigns. But, there is a lot to discuss on the subject. Continue reading and understand what needs to be done and the advantages for your company.
Adjustments and changes that are already being made
There is already a plan in progress for changes to the tool, a factor that can bring even more results to your company. Check out what updates are being made:
- Creative flexibility through asset pairing;
- Attribution of clicks in 7 days;
- Split testing capabilities;
- Insights and reports.
Does marketing automation represent better results for small entrepreneurs?
That's the main question, isn't it?
At first, we can say yes. After all, tools that segment your audience are always welcome. But, beyond that, we can say that the intentions are of the best.
This is because the company Meta, as we saw previously, is under constant pressure to improve its advertising results. Due to a drop in profits from contracting services of this type, after Apple's changes, the company had to innovate and think carefully about its steps.
With this in mind, investing in solutions like Advantage+ indicates a certain assertiveness. This is because Meta's investments are too high to recover.
One of the main questions we have about the solution is the long-term advantage it can provide for small advertisers. After all, because it's something new, we still don't have much to compare it to. Therefore, here at Beatz, we are looking forward to the next reports from the social network.
But do not worry. The conclusion is that this will be a good resource for you who want to invest in more assertive solutions at this time. However, it is important to keep in mind that this may not produce such good results in the future.
Follow our blog and find out all the news in advance. We will bring you all the information so you can choose with the certainty of good results!
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