With e-commerce monitoring, you can analyze and understand problems involving rates, such as rejection, for example. With this, the indicators will help you know what can be improved.
Therefore, interpreting a customer's behavior within an online store is essential. After all, companies that ignored this will be left behind, within the world of digital marketing industry.
Learning about your audience is important to understand which strategies are working, and which may not. Therefore, it is essential to discover the trends and behaviors of their profiles.
By monitoring visits to your e-commerce, you can analyze and understand problems involving rates, such as rejection, for example. With this, the indicators They will help you know what can be improved.
It is important to obtain data and information, however, you need to learn to understand them correctly. After all, what's the point of having so much data if it's useless?
It is necessary to monitor e-commerce whenever possible, but only using metrics that are relevant. Therefore, here we will list some that are most popular:
This metric shows how many users accessed the website, but ended up leaving without interacting with anything. This way, the wrong visitor is probably being attracted to your e-commerce.
Therefore, to solve this problem, you have to study the people of your business, with the aim of analyzing campaigns and optimizing them to better reach your audience.
A conversion rate It is, possibly, the most essential metric within e-commerce. Eventually, this metric shows the number of visitors who performed some action or interaction. Therefore, this action, within an online store, can be the completion of a purchase.
By calculating the number of visits to an e-commerce, you can understand the public's interest in your product. However, visit volume does not always match sales volume, so be careful.
Everything within an e-commerce has a cost, from investments to a purchase made by a customer. Therefore, understanding these costs is essential to avoid losses.
When your company calculates the CAC, she can find out about all the investment made and establish prices that avoid losses.
This metric is used to calculate the average spending per visitor in your online store. It is important to always analyze this metric, after all, it is through this that you will know if your cost planning is correct.
Now that you understand the essential metrics, do you want to know which tools are most favorable?
To be able to collect all this data, you will need certain monitoring tools. That is, what's the point of knowing that this data exists, and not knowing how to acquire it, right?
O SEMrush is a tool that is used to analyze keywords on a website, showing which ones perform best. Therefore, we use it within e-commerce monitoring, examining the performance of online stores in Google searches.
Above all, SEMrush releases a report, in which you can see your website's positioning within the Google search engine. Therefore, it also indicates what needs to be optimized to increase the page’s ranking.
O Google Analytics allows the collection of information and data about each individual access and interaction made on a website. Furthermore, this collection can be carried out in real time, free of charge.
Once you create an account and ID, Google allows you to analyze various information, such as:
If you want to know how to configure Google Analytics, just access this link.
Another analysis and monitoring tool is the Keyword Planner, and with it, you will be able to know which keywords are most suitable for your business. Therefore, your e-commerce needs to be at the top of search results.
For your website to have conversions and sales, it needs to be one of the first to be found, right? And you can make use of this tool for that.
With a registration in Adwords, this becomes possible, since there is an integration between resources.
You don't need to use all of these tools. Choose only those that will be examined relevant data for your website. Above all, the important thing is that you are always following the reports, both from your business and from your competition.
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