Best CRM on the market: learn how to choose the most favorable systems

In today's business world, efficient customer relationship management is essential to the success of any business. Therefore, it is important to know which are the best CRM on the market.

The acronym stands for ''Customer Relationship Management'' and plays a fundamental role in achieving more sales.

They allow companies to track, manage and optimize their interactions with leads, resulting in more personalized and effective service.

However, with the wide variety of options available on the market today, choosing the right CRM can be a challenging task.

In this article, we will explore the best CRMs on the market, highlight their features and functionalities, and provide guidance on how to choose the most favorable system for your company's specific needs.

Keep an eye!

What are the criteria I should consider to make a good choice?

When choosing a system relationship management, it is crucial to consider some fundamental criteria to ensure that the solution meets your company's specific needs.

Below are some of these criteria, so that you can understand what benefits must be present in the tool. Check out:

Scalability: Make sure the solution you choose can grow with your business, accommodating an increase in the number of customers and operations.

Integrations: Make sure your CRM integrates well with other tools your company uses, such as email tools, marketing automation, or e-commerce platforms.

Ease of use: Choose a system with an intuitive and friendly interface, so that your employees can adapt quickly and start using the system without difficulties.

Customization: each company has its own needs and workflows. So, choose a solution that can be customized to meet the specific demands of your business.

Discover the best CRM on the market!

After discovering the factors that must be evaluated before closing a deal, it's time to really get to know customer relationship management systems that are considered the best and most technological. Look:

Ploomes: Brazilian and developed by the largest CRM company in Latin America, it was designed to centralize the entire customer journey in a single place. With a focus on engaging sales teams — one of the biggest challenges in CRM projects — Ploomes facilitates adoption by salespeople, ensuring that the software is actually used on a daily basis.

Fully customizable, Ploomes CRM offers several features to optimize sales efficiency. In addition to managing contacts and sales funnels, the tool automates proposals and documents, streamlining processes and freeing up more time for what really matters: closing deals.

Other highlights include: automation of commercial proposals with tax calculations; centralization of customer data and interaction history; advanced segmentation for more assertive campaigns; detailed reports to monitor performance in real time; easy integration with ERPs, creating a continuous flow of information.

O Plomes offers plans starting at R$80/month per user (minimum of 3 users), with the possibility of adding extra features, such as advanced automation and file libraries, allowing your company to adapt the CRM to specific needs.

Agendor: a Sales CRM of Brazilian origin, has a history of more than a decade in the market, serving a customer base that exceeds 10 thousand companies. The Agendor platform is widely recognized in the B2B scenario for its simplicity of use, agile support and excellent cost-benefit ratio.

Focusing specifically on consultative sales teams, Agendor's CRM is designed to serve both commercial managers and external and internal sellers, providing practicality and agility in all phases of the sales process.

Among the main features offered, the following stand out: multiple sales function options, customizable mandatory fields for each stage of the sales funnel, the ability to add custom fields, registration of companies and contacts, an activity calendar, task automation , detailed reporting, including sales reports, lead generation, a virtual phone with artificial intelligence capabilities, customizations and seamless integration with WhatsApp.

Additionally, the platform has free mobile applications and an open API that allows integration with other software.

To meet the varied needs of its customers, the Agendor offers a free plan that includes access to the tool's essential features, as well as a complete paid plan, available from R$53 per month per user.

Salesforce: Recognized as one of the leaders in the CRM market, Salesforce offers a wide range of functionality, from sales and marketing automation to customer service.

Its intuitive and customizable interface makes it a popular choice for businesses of all sizes. Additionally, Salesforce offers integrations with several other business tools, expanding its capabilities.

HubSpot CRM: With an approach focused on inbound marketing and automation, it is ideal for companies looking to attract, engage and convert leads effectively.

It's a simple system with marketing automation features that help simplify processes and improve customer relationships.

Microsoft Dynamics 365: Integrating seamlessly into the Microsoft ecosystem, Dynamics 365 is a powerful option for companies that already use products like Office 365.

In this way, it offers comprehensive sales, customer service and marketing capabilities, as well as advanced analytics to inform strategic decisions.

Zoho-CRM: Known for its cost-benefit ratio, Zoho CRM is a complete solution with a variety of features, from sales automation to project management.

Its flexible customization and easy integration with other productivity tools make it a popular choice for small and medium businesses.

Pipedrive: Specializing in sales automation and pipeline management, Pipedrive is an excellent option for sales teams who want to maintain full control over their negotiations.

Finally, its standard visual makes it easy to track sales progress and identify areas for improvement.

It's time to invest in an efficient tool!

Choosing the right CRM can be a determining factor in the success of your business.

Through proper selection, you will be able to optimize your relationship with your customers. This will improve your marketing strategies and increase the efficiency of your sales and service teams.

In this article, we highlight some of the best CRM on the market, such as Agendor, Salesforce, HubSpot CRM, Microsoft Dynamics 365, Zoho CRM and Pipedrive, each with its distinct characteristics.

Furthermore, remember to always consider criteria such as: scalability, integrations, ease of use and customization. Because, by choosing the most favorable solution for your business, you will be heading towards a promising future.

With the right tool in hand, you'll be well equipped to build lasting relationships and drive your company's growth.

Therefore, to make your decision easier, we want to indicate a full podcast, which will make you understand all the needs of a truly efficient application.

Finally, you can access the Beatz's blog and stay on top of issues related to optimizing tasks related to digital marketing.

Information is the key to enabling you to make the best choice, through market analysis and comparison.